Communications Manager for an Ubisoft studio focused on tech and innovation, working as part of the leadership team. Work with business units across the company, first to support the studio internally and later to raise its profile externally. • Collaborate with global HQ and co-dev studios to support campaign beats for brands, tech and the organization as a whole. • Lead all external communications content for studio, ranging from media relations, website, and social media content… Show more Communications Manager for an Ubisoft studio focused on tech and innovation, working as part of the leadership team. Work with business units across the company, first to support the studio internally and later to raise its profile externally. • Collaborate with global HQ and co-dev studios to support campaign beats for brands, tech and the organization as a whole. • Lead all external communications content for studio, ranging from media relations, website, and social media content to thought leadership opportunities that included top performing content at internal conferences and talks at GDC.• Serve on Ubisoft's global Tech Communications Committee.• Responsible for local corporate and community partnerships.• Responsible for community DEI initiatives including numerous educational partnerships and the Nova Women in Tech summit. Show less

Reporting to the Senior Brand Director and leading a team of four, led marketing for one of North America’s largest furniture manufacturers. • Led a redesign of the Palliser site with improved UX and mobile experience. Put in place new processes to ensure clean data. • Led update and relaunch of high-demand digital tools for sales team that were credited with helping close their first sale within 2 days of launch.• Increased media outreach and quickly built strong relationships… Show more Reporting to the Senior Brand Director and leading a team of four, led marketing for one of North America’s largest furniture manufacturers. • Led a redesign of the Palliser site with improved UX and mobile experience. Put in place new processes to ensure clean data. • Led update and relaunch of high-demand digital tools for sales team that were credited with helping close their first sale within 2 days of launch.• Increased media outreach and quickly built strong relationships with trade media, increasing product coverage with one key partner 5x YOY.• In partnership with the Art Director, led rollout of new logo and brand standards to 500+ retail partners. • Implemented new budget control and tracking systems allowing for greater transparency in ROI and faster decision-making. Show less

In partnership with the eCommerce Manager and Brand Director, led and executed on digital marketing for MPG Sport in both Canada and the US. Reporting directly to the CEO and coordinating with other departments, this role included development of seasonal marketing plans, budget management, hands-on execution of analytics, social, digital advertising and remarketing, and vendor management for SEO, SEM, affiliate and influencer programs.

Instructor in the Public Relations, Marketing & Strategic Communication Diploma program, teaching Web Marketing Communications and Case Studies & Issues in Public Relations.

Led all digital marketing for Cambrian Credit Union and its Achieva Financial division, including digital advertising, email, SEM, SEO, social, and analytics. Assist in developing campaign concepts and organization’s overall marketing plan, together with the VP Marketing and other marketing team members.

Led marketing and communications strategy and tactical execution across the organization. This includes marketing campaigns, member communications, digital and social media, and public relations.• Increased visits to BIZ website by 30% over two years, and led a website redesign that resulted in an 18% bounce rate reduction. • Developed overall Manyfest event marketing campaign, including new online and Facebook advertising components. From 2012 to 2013, traffic to the website doubled… Show more Led marketing and communications strategy and tactical execution across the organization. This includes marketing campaigns, member communications, digital and social media, and public relations.• Increased visits to BIZ website by 30% over two years, and led a website redesign that resulted in an 18% bounce rate reduction. • Developed overall Manyfest event marketing campaign, including new online and Facebook advertising components. From 2012 to 2013, traffic to the website doubled and event attendance increased by 30%. Show less

Led IDA Pinnacle award winning Downtown Peggy social media campaigns. Developed aggressive growth strategies and increased twitter following from just over 1,000 to over 8,000 at the end of my tenure.