Sigrid Templeton Email & Phone Number

Charlotte, North Carolina, United States

In this role I am responsible for developing, communicating and executing brand targeted marketing campaigns. These campaigns leverage multi-channel campaign tactics, including digital campaign tools, traditional marketing and future innovative programs.I also assist with campaign strategy and implementation as well as reporting key metrics and campaign performance. Key responsibilities include but are not limited to:Leading as a project manager across cross-functional teams to implement key marketing campaigns and programs; develop project plans, content creation, creative development, campaign execution and measurements of success.Creating and executing marketing campaigns to increase leads, enable target audiences, and increase brand awareness.Collaborating with internal and agency partners to optimize marketing campaigns through different mediums including; direct mail, email, web, paid and social media.Communicating effectively to the marketing team, distribution and external vendors to implement projects on time.Defining appropriate target audiences for specific campaigns.Helping identify and proactively address opportunities for improvement across the campaign development and execution process.

Charlotte, North Carolina, United States

Key Responsibilities:Assists project managers to implement key marketing campaigns and programs; develops project plans, content creation, creative development, campaign execution and measurements of success.Supports and creates marketing campaigns to increase Financial Professional leads, enable wholesalers and increase brand awareness.Effectively communicates to senior leadership the upcoming touchpoints from marketing to Financial Professionals.Collaborates with internal and agency partners to help maintain and implement campaigns through different mediums including; direct mail, email, web, paid and social media.Helps identify and proactively addresses opportunities for improvement across the campaign development and execution process.

Charlotte, North Carolina

•Acted as project manager and was responsible as liaison to coordinate fast-paced and tight-turnaround projects between internal marketing communications teams. (Creative Services, Writing and Editing, Digital Product Services, and CRM departments).•Owned multiple CRM projects that required a data-oriented skill set to effectively define target audience in Salesforce and Marketing Cloud. •Utilized Power BI business analytics tool to report on campaign performance and inform marketing campaign strategies.•Analyzed landing pages and provided data driven strategic recommendations to improve consumer journey.•Executed 2019 and 2020 Pediatric Institute awareness campaign for the Greater Charlotte Market.•Managed hyperlocal targeted tourist campaign in Brunswick County to drive vacationers to venues of urgent care.•Strategized Novant Health and Novant Health New Mover program and managed campaign partnerships with MyMove and Focus USA.•Developed and carried out 54 health care clinic grand openings across multiple markets.•Initiated and executed multiple tactics month over month to increase awareness and drive volume to local market clinics. •Managed budgets, negotiated media buys, and provided strategic direction on campaigns.•Improved customer experience by providing recommendations on website content and navigation.Additional responsibilities included:•Email SME•WorkFront Team Guru •Managed CharlotteFive digital partnership•Managed Pandora partnership •Managed Waze partnership •Data Asset Management Contributor •Owned online and offline event promotion•Interfaced with media agencies •Owned Clinic Grand Opening campaigns and process •Owned NC Novant Health Sponsorship Request process and execution •Women’s Business Resource Group Member

Charlotte, North Carolina Area

Townsquare Interactive specializes in SEO, social media management and reputation management. Townsquare Interactive is a digital product and service offering for small businesses that provides a suite of high quality website tools including; robust content features, template layouts, beautiful themes, a mobile web experience and an online store.Job responsibilities included:Managed client relationships by anticipating needs, proactively providing support, and overseeing changes to individual marketing campaigns for a book of business that included over 180 clients.Coordinated activities with cross-functional product teams including: web design, content, SEO, and Social Media teams to ensure timely, accurate campaign execution. Optimized campaign success by using Google Analytics and other reporting tools to analyze and measure activities.

Wilmington, North Carolina Area

Understanding the ins and outs of how to make social media a productive part of an overall marketing strategy for public and non-profit businesses. Job experience in the following areas : - Researching quality content to post for specific clients for multiple industries- Creating custom branded graphics for clients- Professionally writing and posting content on various social media platforms- Audience building - Learning to identify a target market and “speak” to that consumer through social media- Professionally reply to comments, messages, etc.- Collecting monthly data and reporting findings to the team- Join strategy sessions/calls to outline and execute quality social media campaigns- Attending professional networking group events with our company President- Assisting with seminars in the Wilmington area

Understanding the ins and outs of how to make social media a productive part of an overall marketing strategy for public and non-profit businesses. Job experience in the following areas - - Researching quality content to post for specific clients for multiple industries- Creating custom branded graphics for clients- Professionally writing and posting content on various social media platforms- Audience building - Learning to identify a target market and “speak” to that consumer through social media- Professionally reply to comments, messages, etc.- Collecting monthly data and reporting findings to the team- Join strategy sessions/calls to outline and execute quality social media campaigns- Attending professional networking group events with our company President- Assisting with seminars in the Wilmington area

Bachelor Of Arts - Ba, International Relations And Affairs, Graduated May 2017

Activities and Societies: Chi Omega Member 2013-2015 Coastal SocietyGPA 3.5

Highschool Diploma

Activities and Societies: NJROTC Executive Officer on Staff Captain Colorguard/ Winterguard Drill Team Member Varsity Letter Cross Country.