Sigrid Ravaud Email & Phone Number

Brussels, Be

Bruxelles Et Périphérie

Région De Bruxelles-Capitale, Belgique

Bruxelles Et Périphérie

Account management - project management off and online - client management - creative brief

Anvers, Région Flamande, Belgique

Région De Bruxelles, Belgique

Brussels Area, Belgium

Brussels Area, Belgium

* Assist the brands in the management of their online communities (mainly Facebook and Twitter)* Strategic thinking and planning of content for digital integration into ATL campaigns* Create and manage entertaining contents that are in line with the brand goals* Moderate the community

Région De Bruxelles, Belgique

• Assist the Deputy manager in all strategic thinking and implementation• Develop strategic planning for new businesses• Create, adapt and manage content for social media accounts • Watch and analyze strategically trends in all sectors of communication and innovation• Manage the clients’ accounts (Fiat, Ixina…)

Paris

Subject: The impact of consumer characteristics on consumer preferences for local or global brands Abstract: This master thesis tackles a research gap that has been highlighted thanks to the literature review. As suggested by Riefler and Diamantopoulos (2011), consumer cosmopolitanism should not be systematically associated to consumer orientation for global brands. It was assumed that this might also be true for consumer ethnocentrism. Both of these consumer characteristics definitions can mislead marketers and researchers about the real preferences of consumers for global or local brands. This paper investigates whether those socio- psychological traits impact the consumer choices for global or local brands. Risk perception mediation was also hypothesized in order to evaluate the possibility of existence of mediator. The conceptual framework takes place into two different contexts: home and foreign. After defining both concepts and what are global and local brands by studying the existing papers treating the subject, a questionnaire was built and distributed. A final sample of 232 French citizens was obtained and the data collected analyzed. This empirical study highlighted several conclusions. First, Consumer cosmopolitanism is found to have no impact on consumer preferences in neither context and for none of the global and local brands. At the opposite, Consumer ethnocentrism has a negative impact on consumer preference for global brands in home context and no impact in foreign context and is mediated by risk positively for certain product categories. After describing the data analyses, the results are discussed and managerial implications developed as well as future researches suggestions and study limitations.

Région De Paris, France

Le Bon Marché - Paris August 2011Working at the Bio beauty corner, advising customers and manage the stocks.

In charge of the 2011-2012 Student Guide Update

Paris

• Manage the client accounts (international brands and distributors)• Plan the project strategy• Supervise the creation process• Analyze and follow up the evolution of brand visual identity

Région De Paris, France

• Establish the international expansion strategy• Structure and manage communication tools (emails, Facebook, Twitter, …) • Forecast and organize the next season communication strategy (Blog creation, viral marketing)

Management of the sales, stocks and merchandising.

In charge of foreigner customers relationship and after sales service.

Master, Marketing, Medias Studies, Journalism

Classes Followed : - Comparative Media Systems - International Marketing - Advanced feature writing (journalism) - Media Psychology - Mass.

Septembre 2012, Management - Spécialité Marketing / Communication, Graduated

Activities and Societies: Année 2008-2009, Responsable communication au sein de l’association NUIT PRESTIGE IESEG, Responsable photos et.

Baccalauréat, Physical Sciences

Education record

Education record