Sigrid G. Email & Phone Number

Henley-On-Thames, Gb

United Kingdom

Responsible for the planning and implementation of integrated marketing activities, content & events across the United Kingdom and Ireland, Consumer and Commercial.Designing and coordinating campaign activity including ABM, website updates, SEM, Paid Media and operational impacts producing briefs on messaging, copy, and creative (agency management + CMP).Events strategy, planning and execution of Trade shows, Webinars, and others.Managing post campaign analysis, reporting on findings and making recommendations for key improvements & refinements to campaigns and strategic direction.Management & control of allocated budgets for campaign activity and responsibility to ensure funds are used appropriately and effectively to deliver targets & metrics.

Responsible for the planning and implementation of integrated marketing campaigns across a range of marketing channels.Coordinating campaign activity including website updates, SEM, Paid Media and operational impacts producing briefs on messaging, copy, and creative.Managing post campaign analysis, reporting on findings and making recommendations for key improvements & refinements to campaigns and strategic direction.Management & control of allocated budgets for campaign activity and responsibility to ensure funds are used appropriately and effectively to deliver targets & metrics.

United Kingdom

Strategy, planning and creation of campaign architecture and Consumer content across multiple channels in Northern Europe (Benelux & Nordics). Design marketing campaigns and programs using an agile (test and learn) approach to optimize program effectiveness, leverage reporting and analytic to analyze campaign performance and track campaign KPI's.Define business requirements, functional design, process design, scenario design, flow mapping and customer journeysto drive efficiency, effectiveness, and overall impact to the business.Identify trends, insights and opportunities, and transform data into actionable insights to reach the right consumers, with the right content in the right context, via selected channels, at scale.

United Kingdom + Mexico

Lead, adapt and complement social media campaigns – from planning the approach to working with the team to generate content.LATAM April 2016 - Nov 2018EMEA Nov 2018 - November 2019* Manage content and lead creation of social media content.* Serve as the main point of contact for social media to ensure they adhere to strict accuracy, timing and quality requirements for copywriting, translation, publishing, and reporting.* Conceive, plan, create, and obtain compelling original content social media channels.* Social strategists in charge of developing and executing campaigns designed to both sustain and bolster positive social engagement around key campaigns with an emphasis on high-impact executions capable of generating social spikes and earned media.* Present proposals, including cost schedules, to BU's in a timely manner.* Identify target audiences and analyze their characteristics, behavior and media habits.

Advocate on behalf of our customers. Serve as the empathetic voice of our customers and providecompelling feedback to business and stakeholders, driving change that help to improve MM estudio interiorservices and the customer experience. Develop strategies for integrated customer reference engagement plans that showcase customer success via a variety of deliverables including: written, video and peer-to-peer customer stories, quotes, business and technical case studies and slide-ware Provide direction and project management expertise, in order to implement project objectives. Overall responsibility for all communications throughout the wider business and across PR, Internal Communications and social media. Conduct Training needs analysis on an individual, team and functional level to create the annualsite Learning & Development Plan that is aligned to the company strategy. Ensure all Training Processes are relevant, documented and maintained, and designed aligned with best practices Carrying out various training and assessments to the highest and most professional standardCreating and maintaining a brand that is fit to deliver huge businesses growth. Develop the company strategy from market positioning to brand architecture in light of newprojects launches and an evolving, competitive market place. Continuous development and delivery of integrated communication plans, including media andmessaging strategy

Zapopan Y Alrededores, México

Lead and coordinate activities related to customer success stories: Profiling, case studies and other deliverables in support of the customer reference program of the company.Transform technical subject matter into compelling messages that resonatewith, engage and educate a variety of audiences. Deliverables include: Slideshares, blog posts, web pages, video scripts, pitches, customer profiles and success stories. Writing and creating business documents with a compelling narrative for an executive audience.Create poignant, persuasive, fresh and relevant content that is fully tailored to meet the needs ofSales teams, in order to obtain new clients and provide proof of customer's success stories forIndustry Analysts and the media. Responsible of training events and special projects. Manage, design, develop, coordinate and conduct training program to the Sales Force; trainings provided in English, Spanish &Portuguese. Identify and prioritize strategic stories and Top Customers, converting them into references: Work with customersand Account Managers (C-Level) to share their stories to show how The Company brings solutions to the most perplexing situations. Create and promote client references in Americas, LATAM and EMEA (English, Spanish andPortuguese) through internal social network, newsletter and others. Coordinate agencies for creation of marketing material ‐ written, video & mobile/interactive ‐ withcustomers in English, Spanish and Portuguese as well as manage the relationship with the Mediaagencies. Collaborate with the Marketing, PR and Sales organizations to ensure customer participation in Thecompany's reference activities, amplifying the customer’s voice in the marketplace Coordination and set‐up of HP Discover Las Vegas 2015 Customer Reference Studios; activitiesincluded: Creation of interviews and pitches for videos and securecustomers for video case studies.

Guadalajara Area, Mexico

Operations Team Manager for Training & Development, Back Office Operations, SharePoint Design &Reporting and Data Analysis groups (Span: 80-100). Main activities: Process design, process documentation, businessprocess management, customer satisfaction and implementation of business plans.Business Process Design and Process Documentation Training taken in Plano, TX.Achievements: Process Design and Implementation of several Back Office process – Process Package design: Scopestatement, applicability matrix, service lines, roles, process management, system procedures andadhoc guides. Design and implement training programs for up to 200 employees according to their process. Design and coordinate training & development strategies for LOB, Business Partners and local areas. Policies & Procedures creation and documentation for Back Office processes. Internal Migrations guidelines & templates creation and implementation for Back Office ops. Creation of writing guidelines (cheat‐sheets) for trainers, in order to generate processdocumentation. Escalations Tool Process Design for Back Office, reducing turnaround time, sources and improvingcustomer experience Performance & Assistance Management Guidelines creation and implementation for Operationsand Technology groups Responsible for planning, developing, and implementing training documentation throughout thegroup. Prioritize work and deploy staff as required to ensure customer needs are met in regards to on‐timedelivery of services and quality of work Manage the budget and controls expenses effectively Manage, train and coach Team Leaders. Strategic planning, forecasting and develop a workenvironment that promotes high motivation and customer satisfaction.

Responsible for coordinating activities, promoting teamwork, ensuring compliance with all policies and procedures, generating metrics & reports and providing excellent customer service. Achievements:• Standard Operating Procedures template design for all Back Office processes• Standard Operating Procedure creation and implementation for Job Aid process• Metrics Variability Reduction for Job Aid (back office operations)• 60% Turnaround time reduction in all Job Aid queues due to automation tool implementation• Six Sigma Yellow Belt Certification Pre-Quality project to decrease variability in critical metrics.

Core Activities: Scouting, Sourcing & Recruitment for Entry, Intermediate, Specialist, Expert, Master, Strategist & Manager levels for Brazil, Quebec & USA.

Team Lead for Public Sector (State & Local and Federal Government) and Corporate Enterprise for United States.Customer Support, Invoicing, Credits & Returns, Reporting & Quality Audits, and Order Entry for South East and Mid Atlantic.

Education record

Associate Degree In Organizational Communications, Business/Corporate Communications

Associate Degree In Commercial Photography, Design And Visual Communications, General

Bachelors Degree In Communications, Business/Corporate Communications

Communications