Sigrid Tehrani Email & Phone Number

Greater San Diego Area

Greater San Diego

• Create & maintain website: Designed and built WordPress-based website for this laboratory compliance consulting company, including content and art. • Writer & Editor – Web content, brochures, press releases; collaboration with Subject Matter Experts on magazine articles.• Google Analytics – Monitor metrics, set up emailed reports and alerts.• Website Graphics – Researched and designed graphics employing stock photos, Photoshop and Illustrator.

• Marketing Operations in a global environment. • Employed Eloqua to automate marketing for emails, online event registration, drip irrigation, forms, landing pages and analytics reporting. • Coded emails with email-friendly HTML.• Expertise extends to digital content. I successfully revived a marketer’s event at Epcot, which was failing to attract attendees. After two failed email attempts using a traditional marketer’s format, I rewrote the email employing a journalist’s “audience first” perspective. Less than 24 hours after the revised email was deployed, the event was full.• Pushed the envelope in how Eloqua was employed. I was the first to implement Eloqua’s Program Builder to automate multi-session event registration. In addition, I introduced follow-up drip irrigation campaigns for event participants.• Program Manager for redesign of PerkinElmer’s OneSource website, including SEO. Successfully rebuilt website employing on- and off-page SEO, combined with quality content. The revisions dramatically improved SEO and introduced the use of personas. • Specific skills: - Email - Design of emails, including use of email-friendly HTML, and landing pages. - Forms - Developed forms, mapping fields to CRM, Eloqua database and unique data cards. - Program Building - Creation of custom automated marketing via Eloqua’s Program Builder. - Multi-Session Events Registration - Employed Eloqua’s Multi-Session Event program. - Testing & Execution - Of emails, landing pages, forms and automated programs. - Tagging – First at company to employ link tagging to track customer activity. - ADC - Employed Eloqua’s Activity Driven Content (ADC). - Lists - Uploading segmented lists. - Design tools – Photoshop, Illustrator, Dreamweaver, Eloqua and hand-coding HTML, as needed. - Graphics – Researched and designed graphics employing stock photos, Photoshop and Illustrator. Also created animated PowerPoint slideshows for seminars, trade show booths, etc.

• Website: Creating and maintaining corporate website, including writing and editing copy, photography and art. The Biomatic website had top Google SERP rankings, which allowed this small lab services company to successfully compete with international enterprises. The website was instrumental in the company’s success, attracting business beyond its locality, including $1m contracts. Biomatic was eventually bought by PerkinElmer, a global corporation.• Publications: Designing, writing and editing copy for all Biomatic publications, including brochures, postcards and advertising.• Press Releases: Writing and editing corporate press releases.• Trade Shows: Designing graphics, photography and writing/editing copy for corporate trade show booth.

• Website: Creating and maintaining corporate website, including writing and editing copy, photography and art. Early adopter of Internet marketing, creating a website before even Yahoo made an appearance on the web. Content helped drive contracts from around the country, including a $700k contract from the West Coast.• Press Releases: Writing and editing corporate press releases.

Lincoln Ne

• Front Page Editor, including layout and design of all local news pages in the Lincoln, Neb., newspaper’s daily weekday editions. • Promoted after previous positions as Focus Magazine Editor and copy editor in this time period.

Pittsburgh, Penn.

• Editor of daily news feature section front. Promoted from starting job as copy editor.