Sigrun Lilja Gudjonsdottir is the founder, CEO and head designer of the Icelandic luxury fashion brand Gydja Collection.Lately, her name as an entrepreneur and designer has been rising worldwide.Sigrun Lilja has been fascinated with fashion and business from a very young age. She has a keen sense for business thanks to being surrounded by industry leading business entrepreneurs throughout her life. Her family runs a promotions and marketing company, to which Sigrun Lilja credits to her business acumen through first hand operations and marketing experience.Sigrun Lilja true passion and inspiration is the raw and untouched Icelandic nature. She believes in the Icelandic natures mystical powers and is committed to give people around the world an opportunity to embrace this unique energy.Sigrun Lilja co-authored in a book called The Next Big Thing that was released earlier this year in the US and worldwide. The book features forward thinking trends to help entrepreneurs and business people dominate the new economy. Sigrun contributed a chapter titled "Brand Marketing - The Gydja Collection."On the day of release, The Next Big Thing reached best-seller status on Amazon.com making Sigrun Lilja a best selling author. In October 2011 Sigrun Lilja received the Golden Quill Award in Hollywood by The National Academy of Best-Selling Authors for her book.Sigrun Lilja is dedicated to contribute to the brave women volunteering in Icelandic rescue teams. That's why she established an incentive fund dedicated for Icelandic female rescue workers when she launched her first perfume EFJ Eyjafjallajokull. For every glass that is sold of Gydja fragrances a donation goes to this fund, supporting these women financially to get the education and equipment needed for their work.