- Defining Trade marketing plans for Unilever categories - Developing categories strategy for both Modern & General trade- Ensuring shopper centric plans- Driving profitability- Managing strategy for Morocco & Tunisia

- Landing successfully a new category launch : Ice Cream - Managing a cross functional team to establish the new category- Leading category opportunities and growth across Maghreb

Business development Maghreb for Unilever International :- Identifying opportunies for Home Care and Foods in Maghreb- Ensuring Maghreb Market Growth

- Managing Household Care brands for Maghreb- Identifying market opportunities - Launching a new category in Maghreb : Fabric Softener

- Driving sustainable growth for Home Care & Personal Care in Modern Trade- Designing a long-term trade marketing strategy matching customers and consumers needs- Building annual promotional plan to achieve sustainable sales, turnover and MS targets- Developping trade transversal in store activations and visibility - Supporting new launches with trade operations

- Managed National Supermarkets Area Stores (Acima & Carrefour) & platforms - Built strong relationships with the stores and platforms to conduct long term partnership- Gained of Share of shelf in Oral Care and Food in big stores- Sustainable achievement of sales target

- Promotional setting process Leader- Promotional Displays design and development- Business licence management including contract negotiation, and fashion collections design

- Trade transversal & Promotions Operations development for all categories - Accountable for operations efficiency & profitability - Promotional best practices leader for Western Europe- Trade Marketing referent for Western Europe

Store Brands: Sephora, Nocibé & Douglas - Customers Relationship Management and negotiation - Trade Operations & POS advertising conception- Street Marketing Operations development

- Market & Sales performance analysis and recommendations- Trade Operations & promotions development - Commercial Tools development for field sales force- Media & Communication Management

- Defined new products' launch & promotions- Management of Sales Forecast Accuracy- Implemented a new SAP module for stock inventory "Enterprise Inventory Optimization"

- Market and customer's needs analysis to build overhead purchases process- Process launch with associated Tools & training users- Negotiation of Suppliers' contracts