Global Marketing Manager
CurrentResponsible for planning, implementing and managing global marketing strategy, go-to-market, lead generation and brand's overall appeal:•Define and lead digital marketing communication and content strategy ensuring consistency with overall brand strategy.•Develop global launch plans, articulated by region, and drive them in close collaboration with sales, R&D, Regulatory and others.•Create and execute strategic inbound online and offline campaigns generating a continuous stream of Marketing Qualified Leads (MQL) through multi-channel campaigns.•Develop and execute a social media strategy to ensure brand growth, to enhance business activities and improve customer experience.•Build brand awareness and shape market perception through integrated campaigns.•Manage global marketing budget, optimising for efficient growth while meeting goals.•Track Marketing KPIs and ROI to ensure the health and growth of the business, and future business trends.•Build a highly efficient team of marketing professionals.