Scott Horowitz Email & Phone Number

Florida, United States

Clearwater, Florida, Us

Clearwater, Florida, Us

Reykjavik, Is

Managed product line while formulating and delivering go-to-market strategies for specific markets for sleep diagnostics capital equipment, disposables and sleep diagnostic software. Headquarters located in Reykjavik, Iceland. Launched to the U.S. market the A1s at SLEEP 2022, the world’s smallest PSG in-lab and ambulatory sleep diagnostic system. Downstream activities included: ad development and campaign, product portfolio brochure, FAQ’s and trade journal articles.  Upstream activities to gain market and customer insights include market access research and post market surveys. Generated a post market surveillance tracking system. Conducted detailed competitive analysis to help determine and recommend product development action items and initiatives.

Clearwater, Florida, Us

Managed disposable respiratory product line and lead upstream and downstream marketing for privately held 50+year-old company.  Identified new products to add to the product line, gathering voice of customer (VOC) feedback and sharing information while leading a product development team in the concept, development and global launch of new products.  Monitor market, market share and competition and then develop and implement strategic pricing programs as needed.  Wrote business plan on new, industry-first disposable respiratory product for the infant market (NICU). Proposed business plan to senior management and received approval to develop and launch product.  Conducted market surveillance and utilized feedback for developing the next evolution of the “Only One” product, Neo-Tee - more than quadrupling sales within one year after developing and introducing next generation. Within a few years, product received global market acceptance and reached over $5 million in global sales revenue and achieved over 50% U.S. market share. Developed with the engineering team and then launched to the global market the world's tiniest anatomically shaped silicone face mask for infants. Mask helped to prevent infants from having to be intubated, and as a result saved lives of precious babies, particularly those less than 1kg. Conceptualized and spearheaded a new national product sales incentive program, “Explosion Promotion” which had contributed to increasing sales by 50% in just three months.

Fridley, Minnesota, Us

Managed the $413 million injectable contrast media imaging product line from a global perspective. Determined objectives with various global regions and formulated marketing and product strategies to meet objectives. Applications included CT, MRI, X-ray and CT cardiac cath lab and CT colonography.  Proposed marketing strategies and received approval from executive team to revitalize a $20 million barium business that dropped 50% in past five years. Led a “core” product development team in presenting a proposed marketing action items plan to a senior executive team. Received approval to go forward with a new, generic contrast media with expected launch in 2011.

Managed the marketing department, one direct report, international sales operations, product development and clinical KOL evaluations. Conceptualized and spearheaded marketing strategies for global manufacturer and distributor of disposable medical devices including: IV administration systems, blood collection/solution infusion sets and prostate brachytherapy source and needle delivery system.  Increased overall sales by 20% ($2 million) after identifying and recommending a viable new surgical market for the company in ambulatory surgery procedures. Researched market needs with clinicians, then in collaboration with sales, engineering and product development designed and launched a new line of gravity IV sets. Clinicians included anesthesiologists, orthopedic surgeons, plastic surgeons and surgical/O.R. nurses.  Generated $100,000 of new IV business by devising and launching a marketing spiff program with top distributors. Boosted sales $1.5 million by launching a variety of new IV administration systems and safety needles after implementing product development initiatives and a detailed oncology nursing panel focus group.  Increased lead database by 50% after developing a promo video on a mini CD for the GENETRA bachytherapy surgery system. Video generated tremendous interest among radiation oncologists and urologists.

Nashville, Tn, Us

Conceptualized, proposed and executed product marketing campaigns and strategies for a line of six key enterprise-wide hospital software solutions. Lead cross-functional teams in product development, rollout planning, annual marketing plan creation, budgeting, media relations, and trade meeting preparation. In less than one year, improved sales funnel business from $6 million to $28 million. Led product/marketing teams in development and execution of a comprehensive product rollout plan of new IT surgical software for the operating room. Generated $5 million in new business by managing and executing marketing campaign for healthcare patient scheduling software solution.  Drove revenue growth by researching and identifying new, key trade shows for promoting specific market niche products. Developed strategic marketing plan for business unit and spearheaded unique program strategies to beat the competition.

Spearheaded marketing programs and product strategies for a Swedish 150 year-old global surgical equipment manufacturer. Managed and led marketing group in product and literature development, annual marketing and advertising plan, budgeting, public relations, field sales demos, trade shows and meeting logistics.  Achieved 40% market share for a patent pending image-guided interventional cardiovascular (stents/balloons) and endovascular surgical table through the development and launch of an effective strategic marketing program.  Led cross-functional product development team of engineering, sales and surgeons in the creation and launch of a new U.S. version of a Swedish manufactured general surgical table with orthopedic (“Captains Chair”) and urological applications.  Within one year, integrated over 2,500 inquiries for U.S. and International sales organization after planning, developing and executing a global lead management fulfillment program utilizing Lotus Approach database.  Accepted assignment for last six months to fill in as Region Sales Manager for the Midwest while performing marketing management duties. Oversaw 11 sales representatives by directing sales initiatives, analyzing competitive information, training and providing field support. Conducted product sales training, strategies and support for Region Sales Managers and Sales Representatives on a quarterly basis at local and national sales meeting locations.

Conceptualized and implemented marketing programs for a $1 billion global manufacturer of diagnostic imaging systems, computer workstations and software. Position resided with the Nuclear Medicine division of SPECT gamma cameras. Proposed and managed $1.2 million budget. Determined marketing objectives with Marketing Manager and Product Management team, then executed strategies to meet objectives on time and on budget. Launched new products, created brochures, advertising and direct mail campaigns, designed CD ROMs and web pages, formulated and facilitated sales incentive programs, led cross-functional trade show teams and orchestrated special promotional events. Increased company exposure by 45% after pioneering the concept of broadcast media advertising for new product videos and commercials on Spectravision convention channel at a major trade show.  Generated $2 million of unplanned revenue after devising and executing a U.S. sales incentive program, “Double Your Money.”  Authored commercial marketing section of division Strategic Plan. Evaluated and utilized research to forecast units and global market share growth. Planned, recommended and identified future trade journal advertising and options for various sales tools.