Sihui Li Email & Phone Number

中国 上海市

中国 上海市

中国 上海

• Developed client relationship and consulted brands (Macallan, Fissler, McLaren etc.) in China digital marketing strategy• Participated in 30+ digital marketing strategic projects by doing brand’s social media audit, developing digital channel strategy, KOL & online media buy strategy, and suggesting budget.• Participated in nearly 10 SCRM & E-Commerce strategic projects (client segmentation & tagging strategy, loyalty program optimisation, E-Commerce mini program development)

Shanghai City, China

Massy, Île-De-France, France

• Product Innovation (Essential Mist, Candle, Aerosol, etc.) - Concept creation and test - Design brief & development with agency - Mock-up development - Production follow-up in cooperation with R&D, Supply Chain and factories• Package Restage Project Management - Coordination among R&D, Regulatory, factories and markets (EU, America, Africa and Middle East)• Deep-dive Strategic Analysis (all 8 segments) - Market & competitor analysis - Recommendations of next steps

Région De Paris, France

• Competitors’ Analysis (Price, Product, 360 Promotion)• Sales Performance Analysis (Weekly/Monthly/Annual Report of all distribution channels)• Market Trends Analysis (China Whitening Market, China Lotion Market, China Men’sSkincare, etc.)• Follow New Products Launches in China (Skincare, Makeup, Perfume)• Digital-In-Store Project (Prelaunch preparation)

Paris Area, France

• Sold luxury products to clients from all over the world (Turnover: 10,000 euro/day)• Participated in daily operations of the store (sales-stock-visual merchandising)• Gathered and analysed customers’ insights through daily sales• Kept clients’ loyalty to the brand through Thank You Cards, Emails, Phone Calls, andPersonal Rendez-Vous

Nanjing, Jiangsu, China

• Created and managed the social media content (WeChat and Weibo)• Generated audience for WeChat & Weibo• Developed the relationship with local universities (Nanjing University, Southeast University,Hehai University, etc.)• Received delegates from French universities and institutions every two weeks• Hold education conferences involving French and Chinese universities (responsible for ateam of 30 student volunteers)

Master’S Degree, Business, Management, Marketing, And Related Support Services, 13.85/20 Top 20%

Activities and Societies: BDA (Bureau des Arts) Edhec association • Pôle Spectacle • Pôle photo CBA (Chinese Business Association) Edhec.

本科, French Language And Literature

Bachelor’S Degree, French Language And Literature, 4.3/5

Activities and Societies: Nanjing Youth Olympic Games DIY Club Student Union 2014.7-2014.8 Volunteer of “Nanjing Youth Olympic Games” NOC.

French Language And Literature, 16.3/20

Exchange student in Lettres Modernes Institut