Assistant Manager - Products And Services
Current• Owned the complete lifecycle of product development: drafting technical product requirements document (BRD/PRD) and business case evaluation, preparing the PPR deck for internal approvals, defining feature set, use cases and workflows, UI/UX design, multiple UAT sessions along with planning the GTM strategy for product rollout. • Achieved PKR 40 M+ incremental revenue for the year 2023.• Successfully partnered with 15+ partners to launch new services and enhance VAS… Show more • Owned the complete lifecycle of product development: drafting technical product requirements document (BRD/PRD) and business case evaluation, preparing the PPR deck for internal approvals, defining feature set, use cases and workflows, UI/UX design, multiple UAT sessions along with planning the GTM strategy for product rollout. • Achieved PKR 40 M+ incremental revenue for the year 2023.• Successfully partnered with 15+ partners to launch new services and enhance VAS revenue.• Planned a yearly price-up for products based on competitor’s analysis, price elasticity & closing balance and gained more than 30% increase in MoM revenue.• Managed 6 active products and monitored major KPIs such as subscribers, revenue, churn and more.• Updated management and key stakeholders on performance through multiple dashboards and extracting reports/data from MSTR, Power BI & DWH.• Managed end-to-end Whitelabel portfolio including 1200+ WL shortcodes. • Identified improvement areas, streamlined and documented the entire WL definition process. Liaised with DWH team for sourcing of codes for revenue reporting. • Led an automation project “VAS Partner Management System - VPMS” for Commercial.• Collaborated cross-functionally with a diverse set of stakeholders to launch/revamp services, enhance ARPU and achieve revenue targets. Liaised with UI/UX team for product flows and App designs.• Prepared product briefs for brands team for executing digital marketing campaigns on Meta, Google, Snapchat & TikTok. • Carefully vetted the documents and managed induction process for vendors in FinHub portal.• Co-ordinated with legal team, contracts team and partner management team for preparing, signing and maintaining repository of active contracts in ARIBA.• Actively contributed to the launch of App “Ersaal”. Closely worked with partner and liaised with the procurement, product development, legal, brands, UAT and customer care teams for end-to-end development and launch of the App. Show less