Siju Mathew Email & Phone Number

Mississauga, On, Ca

Toronto, Ontario, Canada

- Developing and executing brand strategies- Media strategy, planning and buying- Client relationship management- Brands: > CPG: Unilever - Bru, Knorr Soups, Knorr Halal, Knorr Noodles. Lipton: Brooke Bond Red Label, Brooke Bond Taj Mahal, Lipton Yellow Label. > Lifestyle: Tanishq > Finance: Paysend > Media: IBCAP > Banking: ICICI Bank Canada

Toronto, Ontario, Canada

- Managing partnerships, business relations, digital solutions and strategy- Managed online events with multi-industry speakers and participation - Increased LI reach by 4130% and unique traffic by 340%, managing the social media for an online event. Increased click through by 80% and ensured new following by 357% for the account- Stakeholder management

Toronto, Ontario, Canada

- Customer relations and engagement- Marketing recommendation on social media strategies, analytics and customer engagement

Toronto, Canada Area

- Managed the go-to market strategy with the team along with client relationship management for multiple brands such as KANO (STEM), Arcade 1Up (Gaming), UBTech (STEM), Airthings (Smart homes), Rocketbook (Smart books)- Developed sales strategies and provided sales support focused on generating revenues for the brands, using Microsoft Dynamics - CRM tool

Account Director - Assistant Manager - Senior Executive

Strategic Partnerships | Sponsorship | Marketing Solutions | Account Management- Revenue generation on broadcast and digital through partnerships for clients across: > Premier League, La Liga, Bundesliga, Olympics, Wimbledon, French Open, US Open, Formula 1, etc. > International cricket [ICC World Cup 2019, ICC Champions Trophy 2017, ICC World T20 2016, Indian home cricket series - BCCI, Other cricket tournaments] > Pro Kabaddi League (PKL), Indian Super League (ISL), Premier Badminton League (PBL), etc.- Partnerships marketing & sponsorship for the Indian Premier League (IPL) 2019 & 2018 on Star Sports & Hotstar (Over The Top - OTT) platform- Key clients: Unilever, P&G, Castrol (BP), Volkswagen, AUDI, Skoda, Nissan, Mahindra & Mahindra, Tata Motors, Indian Oil Corporation Ltd, Ceat, LIC of India, etc. Building brands on the network.

- Marketing solutions- Account management- Sales strategy- Revenue maximization- Customer relationship management

- Strategic partnerships, sponsorship through marketing solutions for brands to leverage the sports & entertainment platform and connect with it's relevant audience - Co-creating values through enabling relationships- Solutions for Disney Marvel, Kotak, P&G, Unilever, Volkswagen, etc.

- Marketing solutions for clients to attain their objectives through strategic partnerships and sponsorship to garner additional revenues- Championed The Economic Times research reports: > Brand Equity Most Trusted Brands > Corporate Dossier Most Powerful CEOs > ET 500 > Brand Equity Agency Reckoner, etc.- Key clients: Disney Marvel, DIAGEO, L'Oreal, Emirates, UTI Mutual Fund, Godrej, etc. - Managed The Times Of India & Garnier ‘Take Care Take Charge' initiative 2010 & 2011 with a focus on environment issues

- Built brand awareness in the market - Induced platform trials by brands- Revenue generation

- Strategic brand partnerships for upcoming films- Movie marketing, In-cinema branding, promotions and publicity- Market Research - ‘21’, ‘Made of Honor’ & the Will Smith and Charlize Theron starer superhero film ‘Hancock’.- Marketing associations with Network18, shaadi.com, Orchid Hotel, TOTO’s Garage

- Special initiatives: Co-creating values with brands- Garnering additional revenues, over and above the regular spends through customized reports

Certificate, Digital Marketing Management

- Digital marketing strategy - Social media strategy - Search engine marketing

Certificate, Marketing Analytics

- Marketing Experiments - Customer Lifetime Values - Regression Analysis - Marketing Analytics - Brand Equity

Master Of Management Studies (Mba), Marketing

Bachelor Of Management Studies, Marketing