Sikarin Thongkarn

Sikarin Thongkarn Email and Phone Number

Regional Aftermarket Manager-SEA @ Dynapac Asia Pacific
Bangkok, TH
Sikarin Thongkarn's Location
Bangkok, Bangkok City, Thailand, Thailand
Sikarin Thongkarn's Contact Details

Sikarin Thongkarn personal email

About Sikarin Thongkarn

Experienced Regional Aftermarket Manager | Expert in Driving Sustainable Business Growth | Strategic Visionary in Construction Machinery IndustryPassionate and results-driven Regional Aftermarket Manager with a proven track record in translating strategic visions into transparent business plans. Over 9 years of expertise in the construction machinery industry, specializing in Dynapac products across the SEA region. Skilled in developing robust sales approaches, market intelligence, and sustainable customer service strategies. Adept at leading diverse teams, implementing effective training programs, and fostering innovation.Key Skills:Strategic Business PlanningSustainable Business GrowthMarket Intelligence & AnalysisTeam Leadership & TrainingCustomer Relationship ManagementInnovative Marketing StrategiesProduct Positioning & Sales SupportAftermarket Services ExcellenceCommitted to exceeding sales targets and enhancing customer satisfaction, I have successfully led teams, developed innovative marketing programs, and optimized sales strategies to achieve remarkable results. Seeking new challenges to leverage my skills and expertise in driving business success and customer satisfaction.Let's connect and explore opportunities to collaborate on innovative projects in the construction machinery sector!

Sikarin Thongkarn's Current Company Details
Dynapac Asia Pacific

Dynapac Asia Pacific

View
Regional Aftermarket Manager-SEA
Bangkok, TH
Website:
dynapac.com
Employees:
601
Sikarin Thongkarn Work Experience Details
  • Dynapac Asia Pacific
    Regional Aftermarket Manager-Sea
    Dynapac Asia Pacific
    Bangkok, Th
  • Dynapac Asia Pacific
    Regional Aftermarket Manager-Sea
    Dynapac Asia Pacific Jun 2022 - Present
    Singapore, Singapore
    1. Translate the strategic vision of Dynapac into clear and transparent business plans.2. Deliver sustainable business growth across the range of Dynapac products with equal focus on all pillars.3. Develop strong and sustainable sales approach to exceed sales target.4. Develop market intelligence, customer mapping and territory coverage.5. Achieve the preset targets in the respective markets.6. Lead the Dynapac Aftermarket/Application team in the region. Develop the product offering andchannels to deliver high quality customer service and strong business results while ensuring necessaryplanning and implementation of all required actions & activities to meet the revenue, gross profit as well as customer satisfaction targets.7. Develop competencies across the different stake holders by implementing an effective training program.8. Motivate the sales force, service support team and distributor network through excellent businesssupport, product and sales support, information and a spirit of commitment, transparency and innovation.9. Implement the plans and constantly monitoring results while taking corrective actions as required10. Lead, support and develop the local dealer network.11. Identify customer requirements and develop the product offering to support the dealer and exceed these customer requirements.12. Work with the team to develop innovative marketing programs and creative sales/service campaigns13. Actively participate in the monitoring of customer satisfaction.
  • Komatsu Parts Asia Co., Ltd.
    Group Product Marketing Manager
    Komatsu Parts Asia Co., Ltd. Jan 2021 - May 2022
    Chon Buri, Thailand
    Responsibilities:• Manage own product commodity by sales result, profitability, and wallet share.• Develop expertise in own product commodity with managerial knowledge (Database).• Generate new ideas/solution/activity/strategy based on market research/survey, data analysis, customer needs and introduce it to the market.• Execute and/or implement marketing strategies, plan, activity, marketing communications, public relations, products focus and marketing analysis.• Work collaboratively with other stakeholders such as Country manager, Sales planning, Operation (Logistic, Purchasing, Inventory, Purchasing), Supplier etc. Create local procurement plan generate marketing plan, action plan activity plan and/or solution for problem solving.• Lead key activities (internal/external) such as parts training, product seminar, and road show. including product communication materials, News flash to DB (Delivering/Pricing/Specification/Application).• Prepare all marketing materials including statistical data, product presentation, product content, Kit BOM, Portal page for promotion material, brochure, POP, leaflet/ brochure, sales guide, any tool for country manager and PSSR to contribute sales, etc.• Work together with Sales team, recommend actions to strengthen the product position in the market, improve distribution of products and ensure the promotion are implemented successfully to achieve KPI.• Develop and monitor marketing budget and activity plan with visualized activity to ensure alignment with the strategy and keep up to speed with the assigned product commodity.
  • Komatsu Parts Asia Co., Ltd.
    Group Sales Manager
    Komatsu Parts Asia Co., Ltd. Aug 2017 - Dec 2020
    Thailand
    Responsibilities:• Utilize marketing data provided by Product Marketing Division to generate leads and identify solution based on sales opportunities. • Develop spare parts sales strategy and create spare parts business plan align with KPAC parts sales plan for the fiscal year• Initiate sale promotions/marketing activities in accordance to the sales strategy and business plan.• Develop strategic plans based on industry trending in the territory and customer analysis.• Develop, together with the distributors, a proposal for each prospect/target customers in the territory.• Work with the distributors and the machine end users in obtaining the test result of the existing/new products and keep tracking of the record.• Analyze test data and performance of the existing/new products to develop marketing strategy in each market.• Measure sales growth in quantity and value against the target for each products/ activity. • Achieve/exceed sales goals, sustain revenue growth and provide recommendations to enhance account growth and revenue potential.• Prepare quotation and to work within agreed discount structure and customer terms.• Close sales and develop relationship with key decision maker.• Be a key client interface with all major existing Komatsu distributors in the UMW region for daily operation. • Identify necessary training courses for distributors to develop sales capability and communicate with the distributors.• Attend roadshows, conduct machine touch, diagnosis, and necessary recommendations.• Maintain positive and supportive relationships with all distributors, emphasizing Komatsu commitment to customer care.• Review with GM & President all aspects of the functions and tasks to achieve greater efficiency by conducting gap analysis to compare current performance against the desired goals and/or to create recovery plan.
  • Cnh Industrial
    Regional Product Marketing (Construction Machinery And Telematics)
    Cnh Industrial Nov 2016 - Aug 2017
    Bangkok Metropolitan Area, Thailand
    Responsibilities:• Constantly monitor the product families for CASE and NEW HLLOAND construction and find tailor made methods to increase the revenue and profit for all SEA sub-regions.• Monitor the lifecycle of the products and find revenue & profit opportunities in different markets • Create monthly/quarterly/yearly reports about the product portfolio and create comparative statistical methods for all SEA sub-regions• Understand product portfolio sales dynamics based on the dynamics of the related sub-regions and propose action plans to various markets. • Collaborate with Communication in creating of marketing bulletins, product presentations, competitive comparisons, brochures and other support documents for all SEA markets.• Provide support to the pricing team to ensure that the products are correctly priced for their value and aligned with the competition based on the needs and feedbacks coming from SEA markets.• Provide support to the sub-regional sales teams in order to create market relevant and sensible product marketing activities.• Regularly monitor product line sales volumes and profitability at market/regional level for given product portfolio.
  • Hitachi Construction Machinery
    Parts Sales And Marketing Manager (Vehicles And Spare Parts For Construction Industrial)
    Hitachi Construction Machinery 2014 - Nov 2016
    Bangkok Metropolitan Area, Thailand
    Responsibilities:• Define, product positioning and monitors the preparation of efficient sales support (materials/tools/actions used by the sales teams) and customer events, in collaboration with other team function• Highly contributes to channel management (Dealer / Consumer/ On Jobs) initiatives within the marketing plan and helping to improve customer satisfaction and implement company strategy, with specific focus on Contractors. • Develop advertising and promotional tools to increase parts sales and to enhance company brand awarenesso Promotion catalogo Sales guideo Competitor benchmark book• Oversees development of tactical plans to implement broad marketing strategies and programso Customer segmentation base on industriallyo Product portfolio for each segmento Customize promotion by customer segment • Planning & controlling of parts sales and distribution to the customers• Parts pricing and controlling of profitability from parts operation• Monitor and analyze sales performance against sales target• Controlling of customer account receivable • Hire, train, motivate and develop sales staffs to build teamwork spirit, to achieve sales target and better serve customers.• Build long term relationship with key customer and maker• Organizing and Directing of Parts procurement and purchasing team
  • Alpine Electronics Of Asia Pacific
    Marketing Manager
    Alpine Electronics Of Asia Pacific 2012 - 2014
    Thailand
    Responsibilities:• Maintain good relationships with existing customers in Thailand and worldwide.• Resolve customer complaints regarding product and service, monitor customer preferences to determine focus of sales efforts.• Develop business strategies and relevant business execution roadmaps• Drive strategic business development and develop the business in Thailand and SEA market.• Identify and implement new business opportunities• Translate market requirements into product specifications, drive new products initiatives, define product portfolio, and market strategy to develop a sustainable roadmap and business model.
  • Alpine Electronics Of Asia Pacific
    Assistance Marketing Manager
    Alpine Electronics Of Asia Pacific 2010 - 2012
    Thailand
    Responsibilities:• Develop annual strategic communication tools, e.g. catalogue sales reference guide• Prepare and control marketing budget in align with the action plan for key markets, e.g. Thailand, Indonesia, Malaysia, Singapore, and Dubai• Liaise with Product Planning and Sales department to develop new product strategies• Design product launching strategies for in internal and external events• Conduct consumer research in events, e.g. India Motor Expo, Bangkok International Motor Show and Indonesia International Motor Show• Control Alpine booth construction to meet required implementation plan with distributors• Provide the planning and leadership to the Group Marketing Department by ensuring that the appropriate structures, systems, competencies, and values are developed to meet and exceed the goals of the Marketing plan.
  • Alpine Electronics Of Asia Pacific
    Senior Product&Brand Promotion
    Alpine Electronics Of Asia Pacific 2008 - 2010
    Thailand
    Responsibilities:• Supervise 3 members (2 technical product promotion and 1 Product Promotion), as a team leader of product promotion group.• Responsible for regional promotional action plan and annual budget• Develop product strategy with product planning and product development department • Design regional communication material, e.g., Sales guide, promotional VDO and annual catalogue• Implementing promotional activities • Develop product training framework• Design and develop regional promotional items, e.g., product workshop system, demo board and demo car• Demonstrate products for annual launching event such as OEM annual forum, International motor show• Provide technical support for vehicles related technology (Global Technical support center)
  • Alpine Electronics Of Asia Pacific
    Product Promotion
    Alpine Electronics Of Asia Pacific 2007 - 2008
    Thailand
    Responsibilities:• Responsible for regional promotional action plan and annual budget• Develop product strategy with product planning and product development department • Design regional communication material, e.g., Sales guide, promotional VDO and annual catalogue• Implement promotional activities • Develop product training framework• Design and develop regional promotional items, e.g., product workshop system, demo board and demo car• Demonstrate product for annual launching event such as OEM annual forum, International motor show• Provide technical support for vehicles related technology (Global Technical support center) • Provide consultation and coaching with team members
  • Masu Trading
    Field Service Engineer
    Masu Trading 2005 - 2007
    Thailand
    • Project engineer• Manage customer relationship • Technical sale support• Site preparation machine installation• SMT production line installation and calibration• Specializes in SMD mounter machine and reflow oven
  • Philips Electronic Thailand
    Service Engineer (Medical System)
    Philips Electronic Thailand 2004 - 2005
    Thailand

Sikarin Thongkarn Skills

Management Product Development Product Launch Competitive Analysis Strategy Market Research Business Development Brand Development Product Marketing Sales Product Management Business Strategy Negotiation Marketing Strategy Leadership Strategic Planning Project Management Telematics Spare Parts New Business Development Marketing Crm Sales Management Sales Operations Market Planning Pricing Account Management Marketing Communications Key Account Management Training Cross Functional Team Leadership Business Planning Construction Equipment

Sikarin Thongkarn Education Details

Frequently Asked Questions about Sikarin Thongkarn

What company does Sikarin Thongkarn work for?

Sikarin Thongkarn works for Dynapac Asia Pacific

What is Sikarin Thongkarn's role at the current company?

Sikarin Thongkarn's current role is Regional Aftermarket Manager-SEA.

What is Sikarin Thongkarn's email address?

Sikarin Thongkarn's email address is op****@****ail.com

What schools did Sikarin Thongkarn attend?

Sikarin Thongkarn attended College Of Management Mahidol University, King Mongkut's Institute Of Technology Ladkrabang.

What are some of Sikarin Thongkarn's interests?

Sikarin Thongkarn has interest in Health.

What skills is Sikarin Thongkarn known for?

Sikarin Thongkarn has skills like Management, Product Development, Product Launch, Competitive Analysis, Strategy, Market Research, Business Development, Brand Development, Product Marketing, Sales, Product Management, Business Strategy.

Who are Sikarin Thongkarn's colleagues?

Sikarin Thongkarn's colleagues are Anna Bjorkander, Rahul Somanna .k.v, Phatthinan Sathiraphong, Sincky Yang, Christer Ågren, Sunil Mahajan, Sanjay Pandey.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.