In the role of Director of Public Relations & Design at Sunway Echo Media, I lead social media strategy and management, successfully growing viewership by 210%. I conduct in-depth performance analyses to evaluate public relations efforts, optimizing campaign strategies to achieve departmental objectives. By offering strategic guidance and aligning executive members with departmental goals, I ensure team performance meets high standards, fostering a collaborative environment. This role involves a strong focus on innovation and strategic thinking, with ongoing improvements to our campaigns and broader engagement with our audience.

Being a part of the Event Management team for Echo Media's anuual flagship event; Echo Film Fest: The Sequel. I was responsible for strategic planning, from creating targeted timelines to coordinating logistics. The role involves working closely with multiple stakeholders to ensure a cohesive and engaging event program, contributing to the festival's success by ensuring both organization and an exceptional attendee experience.

In my capacity as a Public Relations Executive for Sunway Echo Media, I focus on bridging the gap between the student leadership newsletter and the wider public. By crafting captivating captions and managing campaigns, I boost engagement and readership for our writers' articles.

As a Special Projects Executive, I contribute to Sunway’s annual flagship event, overseeing strategic planning, budgeting, and coordination with stakeholders. I ensure each event aligns with organizational goals, developing core elements that support impactful execution. My collaboration with both internal and external teams helps to refine our event objectives, enhancing its overall influence and reach. This position requires balancing creative input with strategic decision-making to deliver impactful event experiences.

At GDSC, I work as a Content Executive, where I co-lead and manage workshops and events such as Flutterside and oTree. This role involves organizing and supporting event logistics, guaranteeing smooth operation and attendee satisfaction. Alongside event management, I contribute to the production of high-quality, engaging content that enriches the GDSC community’s experience. My efforts help to create a professional, vibrant atmosphere that fosters learning and engagement within the community.

At Kidocode, I assisted learners in mastering programming concepts and problem-solving skills, helping them build a solid foundation in coding. My role involved providing personalized guidance, troubleshooting code, and explaining complex programming logic in simple, understandable terms to learners of various age groups.