Sikko Baltus
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Sikko Baltus Email & Phone Number

Creative Director, Owner at Hub Town City
Location: The Hague, South Holland, Netherlands 18 work roles 3 schools
2 work emails found @hubtowncity.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
Creative Director, Owner
Location
The Hague, South Holland, Netherlands
Company size

Who is Sikko Baltus? Overview

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Sikko Baltus is listed as Creative Director, Owner at Hub Town City, a with 1 employees, based in The Hague, South Holland, Netherlands. AeroLeads shows a work email signal at hubtowncity.com and a matched LinkedIn profile for Sikko Baltus.

Sikko Baltus previously worked as Senior Brand Activation Manager at Citizenm Hotels and Senior Brand Experience Designer at Red Engine Team. Sikko Baltus holds Bachelor, Design from Willem De Kooning Academy Of Art, Media & Design.

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{first}@hubtowncity.com
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Profile bio

About Sikko Baltus

BRANDING DESTINATIONS 18+ years experience from 3 continents have left me incredibly passionate about the power of brand cultures; Focusing on strategy, design, experiential solutions and UX to give destinations, hospitality and events a strong 360º brand to celebrate the unique and cultivate the great through their activations. My passion has been backed by living & working in five major cities including New York, London, Sydney and Paris before returning to The Hague, supporting many global entities and international teams. I've helped brands connect with their audience; across any channel, from booking journey to guest experience; Whether online, in venue, print, app or environment. Growing brand cultures from employee engagement and leadership positioning to neighbourhood and country focused brand plans. STRATEGY & DESIGNI've learnt the most by developing brand cultures for the workplace on one hand and designing experiential activations and live events on the other. The combination helped me develop the necessary skills to create solid ideas, design relatable brand moments and nurture direct engagement in both online and offline spaces.CREATIVE LEADManaging workflows, creative & development, supporting wonderful talent, creating design systems, content strategies and interactive storytelling have all been part of my journey to where I am today; collaborating to bring to life global communications and experiences for both existing and new brands.GLOBAL ACTIVATIONSBrands I’ve worked with are citizenM Hotels, Van der Valk Hotels, LEGOland Hotels, entertainment venues Flight Club (darts) and Electric Shuffle, The Gorgeous Kitchen, LEON Restaurants and brands such as Unilever, Canon, L’Oréal, Calvin Klein, DHL, Pfizer and Kellogg’s.INTERNATIONAL EVENTSWhile living in New York (2018-2020) I designed physical experiences for digital players such as Netflix, Hulu, Snapchat, Amazon, Google and Live Nation. When in London (2010-2014) I designed brand experiences for renowned events like: Rugby World Cup, NY & London Fashion Week, Advertising Week and partnerships such as Glenmorangie with The Open Golf and DHL with Cirque du Soleil and Manchester United. EXPERIENTIAL, DIGITAL & PRINT EXPERTISEMy integrated design experience includes: Guest Experience mapping & design, Destination Branding, Employer Branding, Experiential Design, Engagement Strategies, Brand & PR Partnerships, Brand Identity; DNA, Naming & Design, Customer Journey Design and Event branding.

Listed skills include Graphic Design, Creative Direction, Visual Communication, Branding And Identity, and 15 others.

Current workplace

Sikko Baltus's current company

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Hub Town City
Hub Town City
Creative Director, Owner
The Hague, ZH, NL
Website
Employees
1
AeroLeads page
18 roles

Sikko Baltus work experience

A career timeline built from the work history available for this profile.

Senior Brand Activation Manager

Current

Global / Based In Nl

CitizenM is transforming the hotel experience, delivering the new kind of hotel with its contemporary take on affordable luxury. I look after the strategy and execution of the hotels brand activations, programming of our rooftop bars and our biggest projects: our hotel opening events as we are launching new locations to welcome our guests ever year. I successfully delivered 5 hotel opening events in my first year and another 4 the following years.

Feb 2022 - Present

Creative Director, Owner

Current

New York, Usa / London, Uk / Amsterdam, Nl

We help good locations become strong brands. Our global hub of strategists, designers, storytellers and developers help online and offline locations; (work)places, mixed use venues, hospitality and events. Together, we move their brand experience forward. Whether you’re about to expand to new areas of business or improving current activities: We will make your location work for your Hub of people. For this we craft brand experiences, employee cultures, brand communities, design environments and memorable moments to amplify team engagement, business networks, industry events and mixed use destinations. As the owner and Creative Director of Hub Town City, I work closely with our clients to identify best strategy and plan of action; manage resource and oversee the design of our creative productions. www.hubtowncity.com

Jan 2015 - Present

Senior Brand Experience Designer

Uk / Us / Aus / Based In Nl

Very excited to be back with my friends at Red Engine; the team based in London behind Flight Club (The birth place of social darts) and Electric Shuffle (Where we’ve taken the lightning rod to the traditional game of shuffleboard). I now support both brands globally; creating consistent brand experiences in venue and online. So keep an eye out as venues re-open and new spectacular places will open their doors, while lockdown comes to an end and people all over the world can physically reconnect again.

Mar 2021 - Jan 2022

Visual Designer

Nl / Be / Gm / Based In Nl

I joined Van Der Valk Hotels & Restaurants Group at the Valk Internet team and was responsible for the UX and design of new and ongoing activities across all business channels including both digital and physical deliverables for the central departments, products and services, including Valk Business and the production of the newly launched Valk Online:Under Valk Online I designed and managed the UX for our very own hybrid events streaming platform; supporting the business of 70+ Van der Valk Hotels & Restaurants across the Benelux, Germany, France, Spain and the Dutch Antilles

Jul 2020 - May 2021

Art Director Usa

New York Usa

After having freelanced with them in London, I formally joined the US side of DesignScene. As a global creative event production agency we deliver total brand immersion worldwide. We work with some of the most innovative global brands: delivering business activations, conferences & galas, all the way through to private parties and charity events designed to make an impact.As Art Director in New York I look after the strategic brand approach and the design of our creative solutions, managing studio projects for the US team, working across time zones with our LA and London offices and client locations; always making sure the narrative, design and interactive experiences are aligned, on schedule and on point to maximise outcome for these exciting brand activations and events.Clients included: Snap, Hulu, Amazon Business, Shopify, Google, Live Nation, Netflix, ITV and Braze.

Feb 2019 - Dec 2019

Co-Founder & Creative

Amsterdam Area, Based In London

Today is Amazing is a teambuilding and event production company that initiates social connection through workshops and interactive events. Our creative concepts are to contribute to happier work lives and healthier performance by bringing people together better.As Partner and Creative: I developed our storytelling, co-initiated events, translated themes, ideas and client objectives to inspiring concepts, content and built the right experience to the right story.

Jun 2014 - Dec 2018

Senior Designer

London, United Kingdom

At the award winning Flight Club we’ve taken the traditional game of darts and supercharged it – we’ve developed a range of fast and exciting multiplayer games and housed it all in a breath-taking bar where outstanding food and drink is served to you as you play. We call the result ‘Social Darts’. I've been responsible for rolling out almost all design and communications at various budgets and timelines: Creating scalable brand systems, online and offline communications and campaigns to help launching and maximizing the experience for the second, third and fourth venue, creating seasonal promotions, promoting new products as well as developing the strategic marketing for business events, designing the internal staff-engagement, all in-venue and online market communications and social media. For the guest experience I looked after analogue game tools, scenic interior pieces and digital game interfaces for our interactive multiplayer game screens as well as hosting management tools. Helping this amazing brand go global was an awesome experience! What a joy!

Jan 2017 - Sep 2018

Freelance Strategy & Design

Sikko Baltus Brand. Strategy. Design.

New York, London, Amsterdam, Sydney

As a brand strategist and integrated designer, I've managed content strategies, creative teams and designed experiences and communications through brand identities & global brand activations, while based in global hotspots, including Paris, Sydney, London and New York before landing in Amsterdam. I’ve worked with clients like; Canon, Snap, Hulu, Glenmorangie and Chivas, LEGOland Hotel, DHL, L’Oreal Paris, Unilever, GE, Kellogg’s and Mars. Supported global events like Rugby World Cup, NY Fashion Week, New York Advertising Week and The Open Golf. I’ve also done National conferences for Amazon and international Pharma employers like Pfizer, GSK and Nestlé. And helped the Dutch and Australian Government, multiple Supermarket brands, the French cultural sector and several global big banks. www.sikkobaltus.com

Jan 2013 - Feb 2018

Senior Designer Lego Hotels

London, United Kingdom

Within the SMA Shopper Marketing team of LEGO, I was responsible for designing immersive experiences at the LEGOland hotels, in particular the new Windsor Hotel; Delivering 'everything is awesome' in the LEGO Castle Hotel theme, creating character narratives and designs that meet the children's imagination through the wonderful world of LEGO.

Aug 2016 - Nov 2016

Senior Designer

London, United Kingdom

INVOLVE is an engagement agency that creates live involving experiences to drive business growth. At only 6 months in; I've already designed fully integrated comms for HR channels – from repositioned strategic branding, numerous experiential pieces for (inter)national conferences & events to complete one-on-one toolkits for leadership trainings – a great variety of work.

Sep 2015 - Oct 2016

Strategist / Senior Designer

London, United Kingdom

With Bright Partnerships I was responsible for creative execution of brand activations for various global brands that partner with the greatest of sport, arts and cultural events to build inspiring interactive experiences and connect their audience through international events and cross-market engagement.

Aug 2014 - Sep 2015

Senior Designer

Harteffect, Part Of The Unimail Group

Sydney, Australia

As Senior Designer at Harteffect, owned by The Unimail Group, I develop strategy and design for our commercial clients and employer branding projects. As part of the team I keep track on all creative, organise resources and manage timelines of creative workload.Key projects I delivered have been: several large format experiential brand activations and product exhibitions for Canon Australia such as at light festival Vivid Sydney and The Digital Show in Melbourne, the design of a Canons first ever event magazine, a complete POS design system for Canons in-store and online product segmentation, global employer brand creation for Avanade, strategy and design of the graduate recruitment engagement for Suncorp Bank, Coles Supermarket and Ubank as well as the rebrand of our very own graduate jobs platform Unigrad.

Nov 2012 - Feb 2014

Mid-Weight Graphic Designer

The Unimail Group

Sydney, Australia

The Unimail Group is a publishing and communications agency that specialises in employer communications. It is with our full service creative and our own online platform & jobsguide Unigrad, that we work closely with organisations and get engaged with recruitment candidates to get the best and creative solution for the business. As part of the creative team, I am responsible for strategy and design of various projects large, small or complete roll-out of campaign solutions to stand out on events, in-store, for print, in public media or online. We work globally for clients in Australia, New Zealand and Canada. So that means in multiple languages too.

Jun 2010 - Oct 2012

Graphic Designer

Freelance, Self Employed, Paris France

Paris Area, France

Working field: Graphic design, creative direction, brand development, editorial consultance, visual communication strategies.As a freelancer in Paris, I worked as a generalist; building my experience on a horizontal level, as at the same time my independant position forced me to be as critical as a specialist (vertically developed) within these segments. Clients included mostly (but were not limited by) the public and cultural segment.

Mar 2008 - Feb 2010

Graphic Designer

Association De Jules Verne Aventures

Paris, France

Teammember of the crew behind 'Jules Verne Aventures' Film Festival Paris - Los Angeles. A film festival that pays attention to documentary film and adventure-films, who explore the world. And by that preserve the earth and its treasures. As a graphic designer i supported the realisation of identity, publication of the association and the next festival.

Nov 2008 - Feb 2009

Graphic Designer

L'Edito Magazine

Paris, France

I supported the realisation of the first issue of L'Edito Magazine: a free bimonthly fashion-magazine in Paris. A magazine that reaches for people outside the fashionworld.

Sep 2008 - Oct 2008

Graphic Design Intern

The Hague, Netherlands

From an internship of three months changed to a seven month period of time, I worked on a great book project, identity design projects (new and existing), a magazine-redesign and photographic style guide for corporate brands like ING and Rijkswaterstaat. .Clients include: ING, Dutch government departments, like Rijkswaterstaat, several cultural organizations and international trade firms.

Jan 2007 - Jul 2007
3 education records

Sikko Baltus education

Bachelor, Design

Willem De Kooning Academy Of Art, Media & Design

The Academie of Art, Media and Design in Rotterdam was a conceptual yet well profesionbased design-education to me, where I found my way.

Design In Communication

During my exchange at the Design University in Denmark, I worked on several creative projects. And interesting social projects that.

Education record

Aloysius College, Den Haag
FAQ

Frequently asked questions about Sikko Baltus

Quick answers generated from the profile data available on this page.

What company does Sikko Baltus work for?

Sikko Baltus works for Hub Town City.

What is Sikko Baltus's role at Hub Town City?

Sikko Baltus is listed as Creative Director, Owner at Hub Town City.

What is Sikko Baltus's email address?

AeroLeads has found 2 work email signals at @hubtowncity.com for Sikko Baltus at Hub Town City.

Where is Sikko Baltus based?

Sikko Baltus is based in The Hague, South Holland, Netherlands while working with Hub Town City.

What companies has Sikko Baltus worked for?

Sikko Baltus has worked for Hub Town City, Citizenm Hotels, Red Engine Team, Valk Internet B.V., and Designscene.

How can I contact Sikko Baltus?

You can use AeroLeads to view verified contact signals for Sikko Baltus at Hub Town City, including work email, phone, and LinkedIn data when available.

What schools did Sikko Baltus attend?

Sikko Baltus holds Bachelor, Design from Willem De Kooning Academy Of Art, Media & Design.

What skills is Sikko Baltus known for?

Sikko Baltus is listed with skills including Graphic Design, Creative Direction, Visual Communication, Branding And Identity, Book Design, Art Direction, Corporate Identity, and Illustration.

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