Sıla Ada personal email
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Ph.D. in Social and Economic Sciences with 10+ years’ experience in data analysis, who is passionate about the potential of technology and data analytics. Business-minded data scientist with a demonstrated ability to deliver insights via data-driven methods and data visualization by means of blended studies in mathematics, industrial engineering, and digital marketing. Experienced both in private sector and at university, skilled at lecturing, gaining knowledge in research methodologies, conducting experiments as well as collecting and analyzing data by constantly developing programming skills in R and SQL. By leading the consumer and data analytics team, gained thorough knowledge in credit risk assessment models in FinTech, particularly in BNPL (Buy Now Pay Later).
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Head Of Data AnalyticsPayla Jan 2022 - PresentVienna, AustriaLeading the data analytics team that drives business performance and potential by using the existent and new data sources and techniques. Coordinating, developing, and implementing (Credit Risk) BI & data analytics requirements from various departments by means of state-of-the-art Machine Learning algorithms. -
External LecturerWu (Vienna University Of Economics And Business) Nov 2019 - PresentVienna, AustriaLectures taught: Business Analytics, Business Software Skills (SQL and PowerBI) -
Senior Data ScientistBehaviorquant Nov 2020 - Dec 2021Vienna, AustriaStatistically investigating the associations between behavioral characteristics and financial behaviors of the clients to develop new features and enhance the current performance of the product. Developing the connection between the behavioral data generated in the system and the external indicators in an automated fashion, which predicts the relevant success and performance metrics. Further supporting the tech team for putting the predictions into production by creating APIs on the developed machine learning pipelines. -
Lead Of Consumer AnalyticsPaysafe Pay Later - Paysafe Group (Payolution Gmbh) Jun 2019 - Oct 2020Actively managing programs and strategies for optimizing risk decisions by leading the consumer risk team. Optimizing the consumer risk assessment model by means of data science. Continuous reviewing of credit score settings. Developing forecasting models and recommendations to optimize the risk setting. Maintaining business relationships with credit score agencies including contract negotiations. Creating and ensuring automated risk KPI and merchant monitoring reporting. -
Teaching And Research AssociateWu (Vienna University Of Economics And Business) Mar 2015 - May 2019Leading empirical research projects by conducting literature reviews as well as collecting and analyzing data by applying data-driven statistical methods. Giving lectures in data analysis for business students and supervise bachelor as well as master theses. Lectures taught: Theoretical Minimum of Quantitative Marketing (Summer & Winter 2016), Marketing Research (Winter 2016, Summer & Winter 2017, Summer & Winter 2018), Digital Marketing (Summer 2018)
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Graduate Teaching AssistantIstanbul Kultur University Jan 2012 - Feb 2015Lectures taught: Introduction to Probability (Winter 2012, Summer & Winter 2013, Winter 2014), Object Oriented Programming (Winter 2013, Summer & Winter 2014), Manufacturing Techniques (Winter 2014), Design of Experiments (Summer 2013, Summer school 2013, Summer 2014, Summer school 2014), Introduction to Programming - C Language (Winter 2012, Summer school 2013), Facilities Design and Planning (Winter 2012, Summer school 2012), Statistics for Engineers (Summer 2012, Summer school 2012) -
Data AnalystAlafortanfoni Jul 2010 - May 2011Being responsible of data management, pattern/trend exploration, ad copy/creative testing, landing page analysis, and developing forecasting models. Managing the day-to-day core insights and trends of company's digital marketing programs to guide the optimization efforts over web analytics tools (i.e., Google Analytics).
Sıla Ada Skills
Sıla Ada Education Details
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Social And Economic Sciences
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Industrial Engineering -
Industrial Engineering
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Mathematics -
Mathematics
Frequently Asked Questions about Sıla Ada
What company does Sıla Ada work for?
Sıla Ada works for Payla
What is Sıla Ada's role at the current company?
Sıla Ada's current role is Head of Data Analytics at Payla.
What is Sıla Ada's email address?
Sıla Ada's email address is si****@****ail.com
What schools did Sıla Ada attend?
Sıla Ada attended Wu (Vienna University Of Economics And Business), Boğaziçi University, Boğaziçi University, Università Degli Studi Di Trieste, Yildiz Technical University.
What skills is Sıla Ada known for?
Sıla Ada has skills like Operations Research, Mathematical Modeling, Data Analysis, Statistics, Statistical Modeling, R, Quantitative Finance, Data Mining, Industrial Engineering, Matlab, Minitab, Predictive Modeling.
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