Guy Smith Email and Phone Number
I help B2B companies grow beyond their current plateau. Call me at 408-300-9276 ext 101 to get started, or drop me a note at http://www.siliconstrat.com/contact/. Guy Smith, the author of the "Start-up CEO's Marketing Manual", is the founder and Chief Strategy Consultant at Silicon Strategies Marketing. Guy's clients include:* Emerson* Novell* SUSE (2-years before Novell acquisition)* VA Software* Open-Xchange* Virtual Iron (now Oralce)* DeviceAnywhere (acquired by Keynote)* LogMeIn* Amphora* Private Social Networks* FundNET* Brainwave* Rubric* Foreign Exchange* LANDesk* Nutanix* Xcend* Cerion Energy* And many moreGuest speaker at:o Keynote at Novell Brainshareo BAE Network o Marketing Camp o SV Forum (and formerly SD Forum)o Software Business, Sales, Licensing, Alliances and Marketing Conferenceo EBIG Marketing SIG 2007Guy specializes in marketing strategy for B2B companies, with deep expertise in technology vendors. Though expert in the seven pillars of marketing strategy, he has acute insights in segmentation, messaging, branding and positioning and a long background in marketing operations.Guy is also the author of the "Start-up CEO's Marketing Manual", which has been called 'required reading' for founders.http://www.amazon.com/Start-up-CEOs-Marketing-Manual-Smith/dp/0983240736/Specialties: Marketing strategy development for high tech firms with emphasis on research, branding, messaging and go-to-market planning.
Silicon Strategies Marketing
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Chief Marketing Strategy ConsultantSilicon Strategies Marketing Jan 2000 - PresentGuy Smith founded and oversees Silicon Strategies, a marketing consultancy specializing in strategy development for high tech companies. Though Smith consults on all matters in marketing, his strengths are in market mapping, dominance planning, branding and message development.
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DirectorZinnstarter Feb 2018 - PresentZinnStarter is a multi-campus program to fund student entrepreneurs in the pre-launch phase. Initiated at Virginia Tech, ZinnStarter is growing and in 2018 was at more universities, including San Jose State, BYU, Utah Valley University and West Virginia University.http://toughthingsfirst.com/zinnstarter/
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GhostwriterTech Industry Ceos Sep 2014 - PresentGhost-wrote a business and leadership book for a Silicon Valley CEO in the semiconductor industry. Sold to McGraw Hill, who accepted the manuscript without changes (unheard of in the publishing world).Various presentations and thought leadership pieces for executives and a well known civil right attorney.The challenge in ghostwriting business books is communicating management, leadership and business issues while making the CEO personally appealing. The process is greatly sped by my education in management, my deep technology background and my years in Silicon Valley tech marketing.
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MentorHatch Avl Nov 2018 - PresentAsheville, Nc, UsMentor startups during HATCH launch events including the HATCH This weekend kickstart event. -
Ghost Writer*Confidential* Jan 2013 - PresentThought leadership content development for an executive and a civil litigator in his specific industry.
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National Affiliate LiaisonVc Taskforce Jul 2013 - Dec 2016Los Altos, Ca, UsWorking to bridge VC/entrepreneur organizations outside of California to the VC Taskforce. -
Strategy ConsultantMobichord Jan 2015 - Jul 2015Salt Lake City, Ut, UsDrove go-to-market communications strategy ahead of product revisions and major partner trade event. This included personae and motivation mapping, core message development, web design and content creation, post-event promotions. -
Market Research ConsultantForeignexchange Translations Aug 2009 - Apr 2013Bertrange, Bertrange, LuLed several primary market research projects, including the company's first quantified market positioning evaluation and a perceived value document and re-messaging. Included surveying and deep-interview processes. -
Marketing Strategy DevelopmentXcend Group 2012 - 2012Buyer genotype exploration with core market message retargetting.
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Pr/Media DirectorAlameda 4Th Of July Parade 2005 - 2012Handled PR strategy and media outreach for the nation's longest and largest 4th of July parade.
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Marketing Strategy ConsultantEmerson Jun 2011 - Sep 2011St. Louis, Mo, UsHelped formulate go-to-market message framework, core messages and value propositions for Emerson's Trellis product launch. -
Communications ConsultantLandesk Software 2010 - 2011South Jordan, Slc, Utah, UsCreated thought-leadership content with a focus on driving the differentiated value of LANDesk products. -
Strategy And CommunicationsFundnet Systems Inc 2009 - 2011Saskatoon, Sk, CaRapid redefinition process on core market message, value propositions and market segment differentiation. -
Go-To-Market Strategy ConsultingKeynote Deviceanywhere 2007 - 2011San Mateo, Ca, UsHelped DeviceAnywhere refine outbound core messaging while creating and delivering event content, presentations and collateral. -
Marketing Strategy ConsultantAmphora Jul 2010 - Nov 2010London, England, GbLed market recapture research, segment prioritization and message development. -
Marketing Strategy ConsultantPrivate Social Networks, Inc Mar 2010 - Nov 2010Organization-wide branding, market message development and web/collateral overhaul.
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Strategy ConsultantNutanix Jun 2010 - Jun 2010San Jose, California, UsEducated leads and CEO of Nutanix on segmentation, including approaches to devising viable segmentation models and how to use segmentation as part of a market dominance strategy. -
Marketing Strategy ConsultantRubric Jul 2003 - Sep 2009Edinburgh, Scotland, GbGuided Rubric through strategy development, including market segmentation, messaging, branding. We started with primary research unique to their market. Also managed a complete overhaul of their external presence, tying their branding and messaging together and creating their first unified public persona. -
Marketing Strategy ConsultantNovell 2004 - Dec 2008Provo, Ut, UsHave guided separate units within Novell on market strategy and presence. Wrote a LinuxWorld keynote "visionary" address for CEO Jack Messman, helped devise market messaging (core and field) and collateral for their retail group, and co-presented at Brainshare with [then] Vice Chair Chris Stone and Linus Torvalds, the inventor of the Linux operating system. -
Marketing Strategy ConsultantOpen-Xchange 2005 - 2006Köln, Nordrhein-Westfalen, DeCreated original north American messaging and positioning for this product while it was part of SuSE's portfolio. Later, in direct consultation, helped with an emergency LinuxWorld presence and got them well positioned at the San Francisco event in less than a month before the show. -
Marketing ConsultantVirtual Iron Software 2004 - 2006UsHelped Virtual Iron consolidate and streamline core marketing messages in preparation for their coming out party at LinuxWorld. Also devised and executed their in-show informational presentations, amplified by my IT background (peer-level communications buy instant trust). -
Marketing Strategy ConsultantLogmein 2004 - 2004Boston, Massachusetts, UsHelped 3AM labs decide on branding issues, particularly if they should maintain two brand identities (Remotely Anywhere and Log Me In), or combine into one brand. Walked their management team through the pros and cons of both approaches. -
Marketing Strategy ConsultantSuse 2002 - 2004Nürnberg, DeSuSE's north American marketing strategist for the two years prior to the Novell acquisition. Created from scratch their brand, messages, positioning, and market focus plans. Also did endless tactical work on their collateral (organizing their entire case study program) and trade show presence. Managed many parts of SuSE's alliances vis-a-vis go-to-market joint projects and trade show collaboration. Worked tightly with their PR team, and together we grew SuSE's north American top-line revenue from flat to +5,000%. -
Marketing Strategy ConsultantVa Software 2001 - 2002UsHelped VA Linux become VA Software. During pre-launch activities for SourceForge, walked VA management team through segmentation and messaging exercises, creating their first targetted segment assault plan. Also helped with the creation of web and collateral materials, and field messages for their in- and out-side sales forces. -
Product MarketingWink Communications 1999 - 2001London, GbProduct design and market positioning. -
Marketing Strategy ConsultantMagellan Software 2000 - 2000Go-to-market guidance.
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Director MarketingVytek, Telalert Software 1998 - 2000Led entire market strategy and department, lifting Telamon top-line revenues from nearly flat to 26% in the first year alone.
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Director Of MarketingOrbit Group International Feb 1996 - Jan 1998Led come-from-behind effort in the UNIX backup/recovery product market, and later outbound marketing for ORBiT's MPE line of online backup/recovery utilities.
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Director, Server TechnologiesCircuit City Corporate Hq Dec 1988 - Jan 1996UsIT infrastructure management and administration. -
Director It And Business AnalystMcdonnell Douglas May 1983 - Dec 1986Arlington, Va, UsNASA and Canaveral business analyst and IT systems management
Guy Smith Education Details
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Florida Institute Of TechnologyManagement Sciences
Frequently Asked Questions about Guy Smith
What company does Guy Smith work for?
Guy Smith works for Silicon Strategies Marketing
What is Guy Smith's role at the current company?
Guy Smith's current role is Chief Marketing Strategy Consultant at Silicon Strategies Marketing.
What schools did Guy Smith attend?
Guy Smith attended Florida Institute Of Technology.
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