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Guy Smith is listed as Chief Marketing Strategy Consultant at Silicon Strategies Marketing at Silicon Strategies Marketing, based in Asheville, North Carolina, United States. AeroLeads shows a matched LinkedIn profile for Guy Smith.
Guy Smith previously worked as Chief Marketing Strategy Consultant at Silicon Strategies Marketing and Director at Zinnstarter. Guy Smith holds Bs, Management Sciences from Florida Institute Of Technology.
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I help B2B companies grow beyond their current plateau. Call me at 408-300-9276 ext 101 to get started, or drop me a note at http://www.siliconstrat.com/contact/. Guy Smith, the author of the "Start-up CEO's Marketing Manual", is the founder and Chief Strategy Consultant at Silicon Strategies Marketing. Guy's clients include:* Emerson* Novell* SUSE (2-years before Novell acquisition)* VA Software* Open-Xchange* Virtual Iron (now Oralce)* DeviceAnywhere (acquired by Keynote)* LogMeIn* Amphora* Private Social Networks* FundNET* Brainwave* Rubric* Foreign Exchange* LANDesk* Nutanix* Xcend* Cerion Energy* And many moreGuest speaker at:o Keynote at Novell Brainshareo BAE Network o Marketing Camp o SV Forum (and formerly SD Forum)o Software Business, Sales, Licensing, Alliances and Marketing Conferenceo EBIG Marketing SIG 2007Guy specializes in marketing strategy for B2B companies, with deep expertise in technology vendors. Though expert in the seven pillars of marketing strategy, he has acute insights in segmentation, messaging, branding and positioning and a long background in marketing operations.Guy is also the author of the "Start-up CEO's Marketing Manual", which has been called 'required reading' for founders.http://www.amazon.com/Start-up-CEOs-Marketing-Manual-Smith/dp/0983240736/Specialties: Marketing strategy development for high tech firms with emphasis on research, branding, messaging and go-to-market planning.
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Guy Smith founded and oversees Silicon Strategies, a marketing consultancy specializing in strategy development for high tech companies. Though Smith consults on all matters in marketing, his strengths are in market mapping, dominance planning, branding and message development.
ZinnStarter is a multi-campus program to fund student entrepreneurs in the pre-launch phase. Initiated at Virginia Tech, ZinnStarter is growing and in 2018 was at more universities, including San Jose State, BYU, Utah Valley University and West Virginia University.http://toughthingsfirst.com/zinnstarter/
Ghost-wrote a business and leadership book for a Silicon Valley CEO in the semiconductor industry. Sold to McGraw Hill, who accepted the manuscript without changes (unheard of in the publishing world).Various presentations and thought leadership pieces for executives and a well known civil right attorney.The challenge in ghostwriting business books is.
Asheville, NC, US
Mentor startups during HATCH launch events including the HATCH This weekend kickstart event.
Thought leadership content development for an executive and a civil litigator in his specific industry.
Los Altos, CA, US
Working to bridge VC/entrepreneur organizations outside of California to the VC Taskforce.
Salt Lake City, UT, US
Drove go-to-market communications strategy ahead of product revisions and major partner trade event. This included personae and motivation mapping, core message development, web design and content creation, post-event promotions.
Bertrange, Bertrange, LU
Led several primary market research projects, including the company's first quantified market positioning evaluation and a perceived value document and re-messaging. Included surveying and deep-interview processes.
Buyer genotype exploration with core market message retargetting.
Handled PR strategy and media outreach for the nation's longest and largest 4th of July parade.
St. Louis, MO, US
Helped formulate go-to-market message framework, core messages and value propositions for Emerson's Trellis product launch.
South Jordan, SLC, Utah, US
Created thought-leadership content with a focus on driving the differentiated value of LANDesk products.
Saskatoon, SK, CA
Rapid redefinition process on core market message, value propositions and market segment differentiation.
San Mateo, CA, US
Helped DeviceAnywhere refine outbound core messaging while creating and delivering event content, presentations and collateral.
London, England, GB
Led market recapture research, segment prioritization and message development.
Organization-wide branding, market message development and web/collateral overhaul.
San Jose, California, US
Educated leads and CEO of Nutanix on segmentation, including approaches to devising viable segmentation models and how to use segmentation as part of a market dominance strategy.
Edinburgh, Scotland, GB
Guided Rubric through strategy development, including market segmentation, messaging, branding. We started with primary research unique to their market. Also managed a complete overhaul of their external presence, tying their branding and messaging together and creating their first unified public persona.
Provo, UT, US
Have guided separate units within Novell on market strategy and presence. Wrote a LinuxWorld keynote "visionary" address for CEO Jack Messman, helped devise market messaging (core and field) and collateral for their retail group, and co-presented at Brainshare with [then] Vice Chair Chris Stone and Linus Torvalds, the inventor of the Linux.
Köln, Nordrhein-Westfalen, DE
Created original north American messaging and positioning for this product while it was part of SuSE's portfolio. Later, in direct consultation, helped with an emergency LinuxWorld presence and got them well positioned at the San Francisco event in less than a month before the show.
US
Helped Virtual Iron consolidate and streamline core marketing messages in preparation for their coming out party at LinuxWorld. Also devised and executed their in-show informational presentations, amplified by my IT background (peer-level communications buy instant trust).
Boston, Massachusetts, US
Helped 3AM labs decide on branding issues, particularly if they should maintain two brand identities (Remotely Anywhere and Log Me In), or combine into one brand. Walked their management team through the pros and cons of both approaches.
Nürnberg, DE
SuSE's north American marketing strategist for the two years prior to the Novell acquisition. Created from scratch their brand, messages, positioning, and market focus plans. Also did endless tactical work on their collateral (organizing their entire case study program) and trade show presence. Managed many parts of SuSE's alliances vis-a-vis go-to-market.
US
Helped VA Linux become VA Software. During pre-launch activities for SourceForge, walked VA management team through segmentation and messaging exercises, creating their first targetted segment assault plan. Also helped with the creation of web and collateral materials, and field messages for their in- and out-side sales forces.
Go-to-market guidance.
Led entire market strategy and department, lifting Telamon top-line revenues from nearly flat to 26% in the first year alone.
Led come-from-behind effort in the UNIX backup/recovery product market, and later outbound marketing for ORBiT's MPE line of online backup/recovery utilities.
US
IT infrastructure management and administration.
Arlington, VA, US
NASA and Canaveral business analyst and IT systems management
Quick answers generated from the profile data available on this page.
Guy Smith works for Silicon Strategies Marketing.
Guy Smith is listed as Chief Marketing Strategy Consultant at Silicon Strategies Marketing at Silicon Strategies Marketing.
Guy Smith is based in Asheville, North Carolina, United States while working with Silicon Strategies Marketing.
Guy Smith has worked for Silicon Strategies Marketing, Zinnstarter, Tech Industry Ceos, Hatch Avl, and *Confidential*.
You can use AeroLeads to view verified contact signals for Guy Smith at Silicon Strategies Marketing, including work email, phone, and LinkedIn data when available.
Guy Smith holds Bs, Management Sciences from Florida Institute Of Technology.
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