- Designed custom merchandise for clients, including stickers and acrylic cutouts, ensuring alignment with brand identity and target audience preferences. While managing the entire design process from concept to production, including coordinating with suppliers and ensuring timely delivery.- Designed and developed customized websites for clients across various industries, focusing on creating user-friendly and visually appealing interfaces that enhance brand identity by creating wireframes, prototypes, and high-fidelity mockups using tools like Figma and Adobe XD, translating concepts into responsive, functional web designs.

- Directed the UX/UI design of a comprehensive competition module in collaboration with Icord Capital, slated for an April launch, incorporating an event calendar, personal dashboard, leaderboard, and backend management panels. Achieved delivery within an ambitious 3-week timeline, through iterative designs and constant collaboration with the product manager and a Morgan Stanley full-stack developer.- Crafted engaging marketing materials based on brand guidelines for LinkedIn, Instagram, and Discord, boosting brand presence by 40% and user engagement by 25% through visually compelling designs and targeted content strategies.

- Edited and authored articles for scheduled publishing mooks after researching and interviewing key figures in the cross-disciplinary art/design industry.

- Initiated exhibition installation and graphic design collaboration with World Wildlife Fund on Powered By Nature • Powering The Future Exhibition. Proposal of two installation concepts, both aiming to provide visual aid for audience regarding sustainable energy and planet-friendly materials.- Coordinated with the Embassy of Canada to China on exhibition and social media campaign and served as translator to Canadian Ambassador to China, for Mrs. Jennifer May to have a more profound understanding of the concepts and scientific background of the exhibition: A Scientific World with Fancy Ideas. Thus, establishing a connection with the Embassy of Canada for future collaborations.