Silja Schoeneborn Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

Copenhagen Metropolitan Area

Driving global sales and profit growth for Pandora's Style collection and Upstream Innovation projects through commercial assortments and trade optimizationResponsibilities: Defining seasonal assortment strategy (size/architecture) based on global merchandising goals, financial planning and forecasting, in-season trade planning, performance analysis and actions, pricing & margin, product life cycle (newness and exits) – building bridges between science and art, future trends / strategy and current trading, consumers’ and manufacturing needs. Leading a team of currently 7 assortment planning managers and planners

Copenhagen, Capital Region, Denmark

Global product merchandise responsibility for the Moments collection, Pandora’s core charms & bracelets business, as well as all collaborations collections. Leading a team of 4 managers/merchants to achieve sustainable and profitable growth by closely collaborating with Pandora’s global office functions, our market clusters, and by listing to our consumers worldwide.

Copenhagen, Capital Region, Denmark

Commercial leadership position spanning several areas of responsibility with a dedicated team of 4:1. Global product management lead for new collections: Go to market and assortment management of new collections, e.g. global rollout and day to day management of the Disney collection and Pandora Rose metal; market introduction of Pandora Shine metal2. Global collaborations partnership lead for Disney x Pandora collection, Disney Parks business and Warner Bros. collaboration incl. business plan development, contract negotiation, global operations lead3. Global retail pricing lead: Pricing & margin strategy, consumer-value based pricing architecture, regional price indices, retail price change planning & execution 4. NPI/brand process lead: Continuous optimization of Pandora’s key cross-functional business process incl. product master data responsibility 2019: Interim lead of Global Product Management team (12 team members) as maternity cover2018: Selected to participate in Pandora’s 12 months “Passion in Leadership” seminar supported by Intenz

Copenhagen Area, Capital Region, Denmark

Responsible for managing optimization projects along the NPI process

Copenhagen Area, Denmark

Project leader with special expertise in strategic marketing and price management (B2C & B2B). Responsible for developing marketing, assortment and pricing strategies primarily for FMCG brands, consumer electronics manufacturers as well as different retailers (fashion, food, electronics, toys, luxury) across Europe and the US. Demonstrated ability to create, optimize, and implement new business strategies for profitable revenue growth with particular focus on price/promotion optimization, portfolio management, and trade term structures. Project team lead of various team sizes of different nationalitiesOffice affiliations:2013-2015: Copenhagen, Denmark2011-2013: Zurich, Switzerland2011: Boston, MA, USA (4 months)2008 - 2010: Headquarter in Bonn, Germany

Hannover Area, Germany

Research assistant, lecturer and PhD student at the Institute of Marketing and Consumer Research (Professor Dr. U. Hansen), Faculty of Economics and ManagementResearch, teaching and dissertation in the area of marketing communication, corporate social responsibility (CSR), and sustainable consumption

Frankfurt Am Main Area, Germany

Internship and freelance work for a research project on social‐ecological transitions in thefield of nutrition and consumers

Frankfurt Am Main Area, Germany

Design and analysis of various market research studies for the automotive industry (qualitative field work, car clinics, data analysis and presentation)

Dublin, Ireland

Conceptual design and setup of a knowledge database as support for audit processes

Phd, Marketing, Corporate Social Responsibility

Dipl.-Oek., Marketing, Statistics

International Marketing