Leading position with responsibility of elaborating and realizing short-/long term marketing strategies, always with the goal to increase dealership’s sales revenue/volume & operating income in a sustainable way by building long-term customer relationships, creating a positive dealer image and effecting a high employee satisfaction. Set up first marketing department ever in dealership and centralized effectively all activities; well experienced with team leading, international teamwork and marketing & sales management.// FAIRS, EVENTS, INCENTIVES //Planning, budgeting, organization, promotion, negotiation and measuring of regional fairs, open days, kick-off and product promotion events, conferences and incentives as well as participation planning as dealer in national fairs.// SALES // Implemented in-depth sales forecast & analysis by revenue, units, brands, etc. Reporting of customers’ revenues per territory, salesman or brand incl. action plans and advices. Selling machines. Centralized distribution and tracking of all sales leads. // PUBLIC RELATIONS // Creating and distributing product- and application related job stories and general press releases of dealership. // ONLINE // Conception and set up complete new and responsive dealer website based on technology mix of PHP, HTML5, JQuerie (JavaScript) and Bootstrap in a Magento shop system with third-party agency. // PRINT & DIRECT MAILINGS // Creating flyers & catalogues for sales, rental and aftermarket. Executing direct mailings with a response rate of 2-5%. Creating corporate presentations, brochures for dealership, speeches, etc. // CORPORATE IDENTITY // Process management and conception of new dealer’s corporate design incl. all templates and forms; exterior/interior branding of branches. // INTERNAL COMMUNICATIONS // Writing and creating 30-page employee magazine with quarterly frequency plus internal memos.