Silke Hensel work email
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For the past 15 years, I have been deeply involved in the Fitness, Health & Wellness industry, specifically in the intersection of Marketing and Innovation. During this time, I have successfully built and created thriving brands in the US & European markets and developed brand strategies for iconic fitness brands. As a passionate entrepreneur and industry expert, I am dedicated to supporting brands and businesses as they enter the US Health & Wellness industry and helping existing brands evolve to stay relevant to a younger and health-focused audience. My day-to-day work involves leading teams as a fractional CMO and advising companies entering the health market. One of my distinctive skills is helping companies enter the US market. I am committed to bringing my knowledge and experience to assist others in the industry to succeed, and I am always excited to collaborate with like-minded individuals and organizations.
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Fractional Cmo And AdvisorSprklLos Angeles, Ca, Us -
Fractional Cmo & ConsultantSprkl Oct 2023 - PresentFractional CMO Service, Advisor for Fitness, Health & Wellness Industry, Market Entry Strategy US & Europe
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Chief Marketing OfficerRsg Group Gmbh Aug 2020 - Feb 2024Berlin, Deutschland, DeDevelopment and implementation of comprehensive marketing plans for all portfolio brands, determination of target audiences, and creation of holistic strategies -
Vp Of Marketing & CommunicationsRsg Group Gmbh Jan 2017 - Aug 2020Berlin, Deutschland, DeKey role in the setup and development of RSG Group’s US operations and strategy to establish the group’s brand portfolio, and creation of go-to-market concepts
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Independent Marketing & Brand Strategy ConsultantSh Brand Sep 2014 - Dec 2016Consulting agency, specialized in providing expertise to fitness, wellness, and lifestyle brands and offering comprehensive influencer management services
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Head Of Corporate Media & Integrated MarketingMcfit Gmbh Oct 2009 - Sep 2014McFIT brands: McFIT, Qi² Sports Nutrition, LOOX, McFIT Models, CYPBEROBICSResponsibility for all digital communication channels and growth marketing for new countries, Leadership of the creative department with 25 team members, and a marketing team of four, Commercialization of PoS touchpoints, including advertisements in the monthly brand magazine
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Senior Account ManagerGrey Group Sep 2006 - Oct 2009New York, Ny, UsClients: Deutsche Bank, Berliner Bank, fenjal, Gard, P&GManagement of clients in German-speaking countries, Responsibility for the development and execution of various marketing campaigns and in charge of both above-the-line and below-the-line marketing campaigns, brand partnerships, and sponsorships -
Marketing ManagerLopavent Gmbh May 2006 - Aug 2006Brand partnerships, marketing campaign development, photo shoot production, media buying, guest management, merchandise production
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Marketing Communications Project ManagerEntertainment Kombinat Gmbh Nov 2003 - May 2006Kunden: Universal Pictures, Senator Film, Buena Vista International, UIP, Delphi FilmverleihUmsetzung von Marketingmaßnahmen für diverse Filmprojekte / Werbemittelkonzeption und Umsetzung für Kinobetreiber / Umsetzung von crossmedialen Maßnahmen für Kinofilme / Entwicklung von B2C Kommunikationsmaßnahmen / Kundenbetreuung / Organisation und Planung von Events und Incentives / Jugend- und Schulmarketing / Kampagnenentwicklung und Steuerung für DVD Releases
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Marketing InternshipOtt Film Gmbh, Filmverleih Apr 2003 - Nov 2003Unterstützende Tätigkeiten für Filmmarketing / Recherche / Verteilerpflege / Mitarbeit bei Events / Umsetzung einzelner Werbemittel / Assistenz bei der Mediaplanung / Erstellung und Überwachung von Timings / Erstellung von Kostenvoranschlägen und Produktionsaufträgen
Silke Hensel Skills
Silke Hensel Education Details
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Imk - Institut Fuer Marketing & CommunicationsAllgemein -
Miami Ad School Europe
Frequently Asked Questions about Silke Hensel
What company does Silke Hensel work for?
Silke Hensel works for Sprkl
What is Silke Hensel's role at the current company?
Silke Hensel's current role is Fractional CMO and Advisor.
What is Silke Hensel's email address?
Silke Hensel's email address is he****@****oup.com
What is Silke Hensel's direct phone number?
Silke Hensel's direct phone number is +142438*****
What schools did Silke Hensel attend?
Silke Hensel attended Imk - Institut Fuer Marketing & Communications, Miami Ad School Europe.
What skills is Silke Hensel known for?
Silke Hensel has skills like Marketing, Marketingkommunikation, Werbung, Marketingstrategie, Advertising, Project Management, Management, Projektmanagement, Digitale Strategie, Marketing Strategy, Brand Management, Film Production.
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