Silke Laetz, Chdm Email & Phone Number

Carmel Valley, CA

Guest Services Communication | "Agile Ways of Working" Committee | Sustainability Committee | Digital Asset Library | Video Production

Carmel Valley, CA

• In the midst of the majestic Carmel Valley, just 125 miles from San Francisco, Carmel Valley Ranch is where people come to rekindle romances, rethink companies, reunite with loved ones, and revive spirits. Each visit.
• Drive revenue for on-property profit centers, including Food & Beverage, Spa, Golf, Activities, and Membership. Work closely with VP of Marketing and department heads to execute key marketing initiatives and campaigns.
• Drive direct room revenue through targeted e-blast campaigns, launching over 40 e-blasts per year.
• Maintain brand standards across all print and digital products, including website, print collateral, e-blasts, ads, promotional materials, and on-property guest communications.
• Work closely with an outside PR firm, developing content for newsworthy story angles and coordinating media visits and photo shoots. Manage all outside copywriters, graphic designers, and digital marketing agency..
• Played a key role in the 2018 website redesign, ensuring on-time launch with accurate, well-written copy, new imagery, user-friendly functionality, and new tone and feel to support the elevated repositioning of Carmel.

Aptos, CA

Vertical Rail is a privately owned company in Northern California, maintaining an active client roster of successful retailers, e-tailers, manufacturers, and service companies from 3M-500M.At Vertical Rail, I developed Google AdWords pay-per-click campaigns and display ads, assisted in monitoring Google Analytics, was exposed to E-commerce Marketplace.

Monterey, CA

• Joann Dost is a world-renowned golf landscape photographer. As a pioneer of the art form, her images have been published, collected, exhibited, and commissioned internationally for the past 35 years. In recent years.
• Executed highly targeted sales and marketing initiatives to grow the customer base for Ms. Dost's photography… Show more Joann Dost is a world-renowned golf landscape photographer. As a pioneer of the art form, her.
• Executed highly targeted sales and marketing initiatives to grow the customer base for Ms. Dost's photography.
• Researched art gallery distribution channels, analyzed gallery consignment strategies, and consulted interior design and custom framing options.
• Produced calendars, notecard sets, and other branded items and collateral pieces for clients.
• Project-managed the production of art-based collectibles commemorating various golf outings and events.

Carmel Highlands Inn, CA

Sold group sleeping rooms, booked and managed conferences, sold and serviced off-premise catering events for 1,000+ attendees.Designed highly customized and strategic marketing plans for off-premise catering events.Estimated monthly and annual revenue forecasts for various revenue sources.Exceeded annual revenue quotas by 28%. Received Manager of the Year.

Arlington, VA/Washington D.C. Metro Area

Managed catering staff and annual revenue as department head.Hired, managed, trained, and mentored catering and conference services department teams.Conceptualized annual catering marketing plan and sales forecast; calculated and reported monthly projection updates.Exceeded annual catering forecast by 15% through development of local corporate and.

Bethesda, MD/Washington D.C. Metro Area

Booked social catering events and coordinated convention meetings.Managed special events, conferences and conventions for groups as large as 1,000+ people.Coached and mentored a team of managers, coordinators, and assistants. Coached and promoted assistant to the position of Convention Services Manager through successful training and partnership.

Monterey, CA

Booked catering events and managed large-scale conventions, including catering, for over 1,500 attendees.Organized and managed all logistics for meetings of 30-40 convention groups with in-house and off-premise catering events per year. Supervised event execution and managed union banquet staff for all catering events.Received consecutive promotions for.

Bachelor’S Degree, Travel Industry And Hotel Management, Summa Cum Laude

High Honors Undergraduate Thesis on the “Application of Information Technology to Meeting and Convention Planning,” published in 1995 PCMA.

Professional Development Visual Arts & Graphic Design

Graphic Arts Production/Pre-Press and Printing Page Layout/Typography (Adobe InDesign) Graphic Design for Web (Adobe.

Associate’S Degree, Liberal Arts, 3.9

Business/Managerial Economics

Three-Year Hotel Management Apprenticeship Program/Certificate Hotelkauffrau, Ihk Karlsruhe

Oetker Collection, The Leading Hotels of the World

High School/Abitur