Alessandra Silva Email & Phone Number

Düsseldorf, Nrw, De

Düsseldorf, North Rhine-Westphalia, Germany

>> Global accommodation search platform that helps millions of travelers in their search for the ideal hotel.• Lead analyst responsible for collecting, analyzing, and interpret large datasets from diverse sources to identify patterns, trends, to identify hidden bot traffic;trivago's offline crawler detection system, discovering hidden bot traffic among user data by performing pattern analysis on big data;• Close collaboration with cross-functional teams including Product Development, Marketing, Data Engineering and Auditing to better understand business requirements and develop data-driven solutions;• Creation and delivery of visualizations, reports and automated alerts to help track trends and fastly communicate suspicious behavior to stakeholders at all levels of the organization;• Revenue loss estimation after technical issues in our web application;• Elaboration and execution of quality controls as well as documentation for internal and external auditors.• Exposure to A/B testing performances for technical changes

São Paulo, Brazil

>> Multinational company present in all continents, leader in the prestige beauty segment in Brazil.Main responsibilities:• Communication of market, CRM and social media results and recommendations to all levels of the company including senior management through automated reports created in Excel; • Design and implementation of dashboards using Power BI that serve as a feature monitoring tool for diverse stakeholders; • Performance of data-analysis using Regression and correlation conducted mostly in Excel and Python providing a forecasting for the beauty market key numbers (such as Revenue and Growth) • Conduction of trend analysis mixing sources like Euromonitor, Nielsen, and Segmenta aiming to equip all stakeholders with the best insights about customer behavior; • Evaluation of the market as well as main competitors in order to understand which path they are following and how it might affect business;• Tracking of customers base size, profile and shop behaviour (units per transaction, average ticket price, retention, repurchase rate, NPS) for all ELC brands present in Brazil.Achievements: • Idealization, design and construction of dashboards using Power BI, reducing the deadline for market intelligence results deployment and performance insights from average 10 to 3 workdays;• Development and delivery of monthly reports containing results as well as insights directed for senior management which gave them a better visibility of the company's general efforts within those areas. • Elaboration of new processes to guarantee the accuracy of data.favorable values.

São Paulo, Brazil

• Development of automated reports and dashboards in Excel to better communicate and monitor customer service KPIs;• Conduction of weekly presentations to the Executive Board focused on Returns Reduction project action plan update;• Elaboration of material graphic in order to improve communication with customers and suppliers.Achievements:• Responsible for planning and managing Returning products KPIs aiming to reduce the waste of goods caused by quality issues, damage during transportation, orders errors etc. In order to do that, it was necessary to create multifunctional teams focused on both reactive and proactive actions/smaller projects formulated after root analysis performance.place with main activities and responsibilities.

Curitiba, Paraná, Brasil

• Attendance in a 6-month executive training within the most strategic areas such as Sales, Marketing, Operations (R&D, Manufacturing, Supply Chain and others), acting as an active member of different projects;• Development and management of a new customer/reseller service unit;• Tracking of KPIs and delivery of daily reports communicating the service unit performance to senior management;• Conduction of weekly performance meetings planned to discuss previous results, design actions plans and seek for improvement opportunities.Achievements:• Delivery of a package of actions such as a reseller's journey mapping, evaluation of best time to call (BTC), capacity and performance analysis aiming to enable the best reseller experience as well as a greater volume of service. Those actions combined resulted in a 56% increase in the operation's productivity and reduction of 41% on costs per reseller.

São José Dos Campos Area, Brazil

● Responsible for managing small/medium-complexity reconfiguration fleet projects for airline companies such as American Airlines, Air Canada, Aeromexico, Lufthansa and others, conducting briefing/kickoff meetings with customers, sharing insights with technical teams, scheduling elaboration, resources definition, customers and suppliers negotiations;● Interface with national and international partners and suppliers of products and services, leading product development projects, defining opportunities and new technical solutions together with those partners and suppliers;● Control of the number and status of all projects from each project manager presenting those numbers to them periodically and once a month to the area manager.Main Results:Responsible for the idealization and automation of a schedule template to be used by all Project Managers in the area so they could have the beginning of their projects faster and optimized.

São José Dos Campos Area, Brazil

• Management and inventory control• Control and analysis of logistics KPIs through SAP system• Elaboration of daily reports presented for the administration board• Suppliers prospecting and management• ABC curve for sales and production analysis• Elaboration of daily reports presented for the administration board• Analysis and continuous improvement of internal logistics stream.

Detroit, Michigan, United States

São Carlos Area, Brazil

● Video editing (for companies, celebrations, and so on)

Full Stack Web & App Development

Web Development Bootcamp, where I could gain knowledge in: • HTML • CSS • JavaScript (and frameworks such as React.js, Node.js.

Credential Of Readiness (Core)

Engineering Bachelor, Industrial Engineering

Activities and Societies: • Marketing and Communication at College's Junior Enterprise • Research in Lean Manufacturing • Founder.

1 Year Abroad Engineering Bachelor, Industrial Engineering

Activities and Societies: • Senior Capstone Project at Fiat Chrysler Automobiles - Jefferson North Assembly Plant• Project Management •.

English As Second Language

Bachelors, Audiovisual Communications Technologies/Technicians