Lidiane Silva

Lidiane Silva Email and Phone Number

Research | Consumer Behavior | Trends | Master in Semiotics I Peripheries @ Jataí Trends
Lidiane Silva's Location
São Paulo, São Paulo, Brazil, Brazil
About Lidiane Silva

Write about your years of experience, industry or skills. Many people also describe previous achievements or jobs.With more than a decade of experience as a researcher, my focus is on exploring the market and consumer behavior, with an emphasis on sociocultural aspects and future studies. This professional journey includes working in companies in the retail, fashion and entertainment sectors. My specialization is in qualitative and scientific research methodologies, allowing me to conduct in-depth analyzes and extract valuable insights to guide business strategies. The objective is to help companies make informed, future-oriented decisions. I recently had the opportunity to lead the creation and implementation of a comprehensive analytics ecosystem. This involved improving data collection, forecasting and trend mapping practices, as well as reporting and holding internal events. This initiative not only strengthened relationships with internal customers, but also drove innovation and improvement of products and services. I am currently embarking on an academic journey as a master's student in Communication and Semiotics, further expanding my knowledge and skills as a researcher. Let's connect? I am open to collaboration and networking opportunities. lidiane.oliveiras@gmail.com.

Lidiane Silva's Current Company Details
Jataí Trends

Jataí Trends

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Research | Consumer Behavior | Trends | Master in Semiotics I Peripheries
Lidiane Silva Work Experience Details
  • Jataí Trends
    Specialist In Behavior And Consumer Research
    Jataí Trends May 2023 - Present
    São Paulo, São Paulo, Brazil
    • Research and analysis of cultural, social and consumer trends; • Monitoring consumer behavior with identification of changes, lifestyles and emerging values; • Market and competition monitoring and analysis, identifying business opportunities.
  • Americanas S/A
    Senior Research Analyst
    Americanas S/A Oct 2018 - May 2023
    Sp, São Paulo, Brazil
    • Monitoring and mapping macro and micro trends of future impacts on business and consumption - Creation of the Trends Festival Trends Festival; • Providing insights for the Content team, based on the crossing of qualitative and quantitative analyzes with an anthropological vision; • Use of prospective design tools and methods to create future scenarios for internal campaigns, hotsites and special pages; • Identification of opportunities for the business, with strategic vision and actionable practices; • Understanding the needs, desires and behavior of the user and consumer, in relation to the product, service and platform; • Conducting and directing research for internal and external client projects.
  • B2W Digital
    Marketing Analyst | Coolhunter
    B2W Digital Aug 2016 - Oct 2018
    Sãopaulo, Brasil
    • Desk Research; • Research and analysis of cultural, social and consumer trends; • Monitoring consumer behavior with identification of changes, lifestyles and emerging values; • Monitoring and analyzing the market and competition, identifying opportunities for the business.
  • B2W Digital
    Fashion Producer
    B2W Digital May 2015 - Aug 2016
    São Paulo, Brazil
    • Organization of internal and external shootings; • Brand search; • Creation of looks for catalogues, campaigns and e-commerce showcases; • Development of itineraries and manuals for poses and photographic stills; • Development of visual/aesthetic concept.

Lidiane Silva Education Details

Frequently Asked Questions about Lidiane Silva

What company does Lidiane Silva work for?

Lidiane Silva works for Jataí Trends

What is Lidiane Silva's role at the current company?

Lidiane Silva's current role is Research | Consumer Behavior | Trends | Master in Semiotics I Peripheries.

What schools did Lidiane Silva attend?

Lidiane Silva attended Pontifícia Universidade Católica De São Paulo, Universidade Anhembi Morumbi, Universidade Cruzeiro Do Sul, Etec - Escola Técnica Estadual De São Paulo.

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