James Silva Email & Phone Number

Los Angeles, California, US

Building the best artificially intelligent virtual assistant for vacation rentals, hotels and conferences.

Bethesda, Maryland, US

Provide mentoring and coaching to college students from underrepresented minority groups in program of 600+ engineering students nationwide, which includes the creation and hosting of webinars on product management as well as 1:1 product management mock interview coaching and resume review.

Oakland, CA, US

San Bruno, CA, US

San Jose, CA, US

• Led web production, internal cross-linking and SEO strategy for 150+ content and landing pages dedicated to target search keywords related to the Adobe Creative Cloud suite of products (Photoshop, Illustrator, After.
• Developed strategy for social media and backlink generation for Creative Cloud suite of products as well as customer segments (photography, video, illustration, etc.).
• Wrote technical requirements for web authoring platform content components for SEO (card carousels, link “accordions”, etc.)

San Francisco, California, US

• Performed SEO deep dive analysis (on-page updates, backlink analysis, keyword strategy)
• Managed roadmap of SEO enhancements, set monthly and quarterly goals
• Developed customer segments and reporting based on geography
• Transitioned responsibilities to permanent SEO hire

Seattle, WA, US

• Led implementation of business and legal requirements for post-booking experience (PBE) assets - itinerary confirmation email, itinerary details page, change/cancel confirmations, 37M monthly pageviews - for global.

San Jose, CA, US

• Managed global custom content development optimized for Search Engine Optimization (SEO) and Paid Digital Marketing:o Grew in-house content development from experiment in emerging market to managing a team of two web.
• Led yearlong effort to optimize third-party click tracking solution across all eBay Classifieds sites worldwide, collaborating with international development teams and saving $1.3M annually. o Developed global Organic.
• Developed Hadoop MapReduce program to parse key insights and metrics from web server log entries for Search Engine crawler activity. o Gathered insights which drove actions for key competitive markets

San Jose, CA, US

• Directed Quality Engineering (QE) efforts for processes that send millions of eBay listings to Google Product Listing Ads (GBase):
• Jointly responsible with development team for GBase data quality and production support, generating over $350M of Gross Merchandise Bought (GMB) annually
• Performed code review of Ab Initio graphs and Unix shell scripts written for data preparation, as well as PHP scripts used for API calls by development team members
• Led testing of project to update frequency of removal of items from GBase from once daily to once every 20 minutes, significantly improving data “freshness”
• Designed and oversaw development of automation framework to perform daily end-to-end testing of GBase processes:
• Reduced duration of full system regression test, from DW extraction to GBase API calls to response processing, from one day to two hours (75% reduction).

San Francisco, California, US

• Managed project to organize data mappings for migration of referrals application from DB2 datamart to Teradata data warehouse.
• Mentored junior team members involved in design and implement enhancements to referrals application, reducing the time to execute application and quality results by 50%.
• Managed project to expand character length deliverables from referrals application.
• Implemented process enhancements and developed test plan for integration of Wachovia Bank data sources and products into existing referrals analytics application.
• Wrote complex SQL stored procedures in DB2 datamart and Unix shell scripts to implement functional enhancements to referrals application.
• Supervised transition of monthly production support responsibilities to newly hired team members.

San Francisco, California, US

• Wrote Unix shell script to automate execution of production processes and DB2 stored procedures, based on configurable input parameters.
• Ported referral analytic application database objects and stored procedures from IBM DB2 to Oracle.
• Improved efficiency of execution, QA/validation of referrals monthly processing and data by 25%.
• Performed production support for daily and monthly referrals application processes, working closely with technology partners to resolve system-related problems.
• Architected and built dynamic HTML, Javascript, CSS and SharePoint-based website to serve internal datamart users. Implemented custom menu, mouse-over and search capabilities.
• Constructed prototype ETL processes for cross-enterprise internal client referral reporting application using SQL Server Integration Services (SSIS).

US

• Maintained multiple builds of Java web container using CruiseControl and Subversion. Published builds of website application to multiple internal servers several times daily.
• Managed configurations of multiple Tomcat and Jetty web servers for use in testing and QA of assorted features/scenarios, based on specifications from development/QA team members.
• Provided ad-hoc troubleshooting support to Java developers with compilation errors of integrated build of web application.

Westlake, Texas, US

• Served as technical lead for migration effort analytical database application from Oracle to Teradata platform. Mentored colleagues in migration efforts.
• Established code conversion and query optimization best practices in new database environment for user acceptance testing, reducing processing time of weekly reports by 75%.
• Designed ETL utilities to migrate historical data from Oracle to Teradata.
• Managed team of 5 programmers on development of back-end stored procedures and web-based front-end for new web-based analytic performance report
• Led design, implementation and user acceptance testing to support release of new reporting application within seven-week timeframe.
• Wrote complex Oracle PL/SQL scripts and UNIX shell scripts to automate validation, error logging and exception handling of weekly analytics reporting.

Menlo Park, California, US

• Designed, implemented and maintained UNIX shell scripts for multi-host software release process, increasing efficiency of time to release software to production environment by 90%.
• Extended timing and filtering functionality for C++-based error logging application used by multiple operating systems (Solaris, Linux, vxWorks).
• Developed POSIX thread-based enhancement to throttle flow of messages to error log. Enhancements to application became part of open-source international collaboration for Particle Accelerator controls.
• Wrote, edited and tested standalone software applications in C and C++, used to keep Accelerator running uninterrupted for months at a time.
• Compiled and debugged applications using GNU open-source tools on Solaris operating system.
• Founded QUEST, an employee resource group for campus LGBT faculty and staff.

Boston, MA, US

Collaborated with team to develop internal global business information database

Bs, Computer Science

Certificate, Databases, Computer Science