James Silva Email & Phone Number

Los Angeles, California, Us

Building the best artificially intelligent virtual assistant for vacation rentals, hotels and conferences.

Bethesda, Maryland, Us

Provide mentoring and coaching to college students from underrepresented minority groups in program of 600+ engineering students nationwide, which includes the creation and hosting of webinars on product management as well as 1:1 product management mock interview coaching and resume review.

Oakland, Ca, Us

San Bruno , Ca, Us

San Jose, Ca, Us

• Led web production, internal cross-linking and SEO strategy for 150+ content and landing pages dedicated to target search keywords related to the Adobe Creative Cloud suite of products (Photoshop, Illustrator, After Effects, etc.) and reporting requirements for SEO across the Creative Cloud organization, increasing visits by 2X and recurring revenue from natural search by 6X over annual period.• Developed strategy for social media and backlink generation for Creative Cloud suite of products as well as customer segments (photography, video, illustration, etc.).• Wrote technical requirements for web authoring platform content components for SEO (card carousels, link “accordions”, etc.)

San Francisco, California, Us

• Performed SEO deep dive analysis (on-page updates, backlink analysis, keyword strategy)• Managed roadmap of SEO enhancements, set monthly and quarterly goals• Developed customer segments and reporting based on geography• Transitioned responsibilities to permanent SEO hire

Seattle, Wa, Us

• Led implementation of business and legal requirements for post-booking experience (PBE) assets - itinerary confirmation email, itinerary details page, change/cancel confirmations, 37M monthly pageviews - for global portfolio of Brand Expedia (BEX) online travel websites.o Led rollout of multi-item booking capabilities (combinations of flight, hotel and car) to PBE assets across global portfolio of BEX sites.o Collaborated with legal, business and technology partners in Checkout team to synchronize legally required tax and fee breakouts between Checkout and PBE assets within short timeframe.o Managed effort across multiple development teams to identify and correct security vulnerabilities in source code within compliance timeframe per legal requirements.o Followed Agile/Scrum methodologies for management and release of developer work across two-week sprints.

San Jose, Ca, Us

• Managed global custom content development optimized for Search Engine Optimization (SEO) and Paid Digital Marketing:o Grew in-house content development from experiment in emerging market to managing a team of two web developers supporting content across 14 countries, 8 languages and 6 brands in less than two years. Collaborated closely with content, marketing, SEO and product managers worldwide. o Provided technical guidance to team in order to build and deploy content leveraging multiple data sources and RESTful APIs to incorporate recent ad postings, trending/popular searches and aggregate results (average listing prices, demand for products, etc.)o Developed scaling process to efficiently develop and launch content projects to new markets 3x faster than traditional methods. o Attracted 200K+ new users and 150K+ Facebook likes via content to key competitive market. Delivered engagement metrics (bounce rate, pages/visit) 50% higher than comparable site pages. Improved organic traffic to targeted on-platform links by 200%. o Oversaw concept and development of custom landing pages optimized for Paid Marketing (AdWords) campaigns. Custom landing pages improved conversion rates by more than 30% over traditional landing pages. • Led yearlong effort to optimize third-party click tracking solution across all eBay Classifieds sites worldwide, collaborating with international development teams and saving $1.3M annually. o Developed global Organic Search click tracking standards (165MM+ clicks per month across 26 eCG sites) and dashboard of social media KPIs for portfolio of sites.o Worked with external vendor and data warehouse (DW) team on ETL solution for feed of Paid Marketing keyword bidding data to internal DW, saving $750K annually. • Developed Hadoop MapReduce program to parse key insights and metrics from web server log entries for Search Engine crawler activity. o Gathered insights which drove actions for key competitive markets

San Jose, Ca, Us

• Directed Quality Engineering (QE) efforts for processes that send millions of eBay listings to Google Product Listing Ads (GBase):• Jointly responsible with development team for GBase data quality and production support, generating over $350M of Gross Merchandise Bought (GMB) annually • Performed code review of Ab Initio graphs and Unix shell scripts written for data preparation, as well as PHP scripts used for API calls by development team members• Led testing of project to update frequency of removal of items from GBase from once daily to once every 20 minutes, significantly improving data “freshness”• Designed and oversaw development of automation framework to perform daily end-to-end testing of GBase processes:• Reduced duration of full system regression test, from DW extraction to GBase API calls to response processing, from one day to two hours (75% reduction). • Directed team to develop “one-click” test automation framework across multiple technologies and environments• Presented workshop titled “Quality Engineering for a Data-Driven Application” at eBay Data Conference in July 2012, attended by thousands of eBay employees from around the world• Represented eBay at local and national recruiting events. • Re-instated local LGBT employee group. Led eBay’s first-ever participation in San Francisco LGBT Pride parade.

San Francisco, California, Us

• Managed project to organize data mappings for migration of referrals application from DB2 datamart to Teradata data warehouse. • Mentored junior team members involved in design and implement enhancements to referrals application, reducing the time to execute application and quality results by 50%. • Managed project to expand character length deliverables from referrals application. • Implemented process enhancements and developed test plan for integration of Wachovia Bank data sources and products into existing referrals analytics application.• Wrote complex SQL stored procedures in DB2 datamart and Unix shell scripts to implement functional enhancements to referrals application.• Supervised transition of monthly production support responsibilities to newly hired team members. • Provided ad-hoc research, support, system testing and reporting to aid in policy decision making and prioritization of integration steps.

San Francisco, California, Us

• Wrote Unix shell script to automate execution of production processes and DB2 stored procedures, based on configurable input parameters. • Ported referral analytic application database objects and stored procedures from IBM DB2 to Oracle. • Improved efficiency of execution, QA/validation of referrals monthly processing and data by 25%.• Performed production support for daily and monthly referrals application processes, working closely with technology partners to resolve system-related problems.• Architected and built dynamic HTML, Javascript, CSS and SharePoint-based website to serve internal datamart users. Implemented custom menu, mouse-over and search capabilities. • Constructed prototype ETL processes for cross-enterprise internal client referral reporting application using SQL Server Integration Services (SSIS). • Build scrubbing and metadata guidelines within Teradata data warehouse of demographic data for over 1.8 million clients. • Developed SAS program to automate manual SQL-based loading procedure of client contact information for mass mailings, reducing processing time by 30%.

Us

• Maintained multiple builds of Java web container using CruiseControl and Subversion. Published builds of website application to multiple internal servers several times daily. • Managed configurations of multiple Tomcat and Jetty web servers for use in testing and QA of assorted features/scenarios, based on specifications from development/QA team members.• Provided ad-hoc troubleshooting support to Java developers with compilation errors of integrated build of web application.

Westlake, Texas, Us

• Served as technical lead for migration effort analytical database application from Oracle to Teradata platform. Mentored colleagues in migration efforts. • Established code conversion and query optimization best practices in new database environment for user acceptance testing, reducing processing time of weekly reports by 75%. • Designed ETL utilities to migrate historical data from Oracle to Teradata. • Managed team of 5 programmers on development of back-end stored procedures and web-based front-end for new web-based analytic performance report • Led design, implementation and user acceptance testing to support release of new reporting application within seven-week timeframe.• Wrote complex Oracle PL/SQL scripts and UNIX shell scripts to automate validation, error logging and exception handling of weekly analytics reporting.• Performed systems analysis to determine technical feasibility and project scope of quarterly and annual changes to business logic of reporting applications. • Founded the Schwab Organization of Latinos (SOL) employee resource group. Grew membership to 150 employees nationwide, raised funds and organized events.

Menlo Park, California, Us

• Designed, implemented and maintained UNIX shell scripts for multi-host software release process, increasing efficiency of time to release software to production environment by 90%. • Extended timing and filtering functionality for C++-based error logging application used by multiple operating systems (Solaris, Linux, vxWorks). • Developed POSIX thread-based enhancement to throttle flow of messages to error log. Enhancements to application became part of open-source international collaboration for Particle Accelerator controls. • Wrote, edited and tested standalone software applications in C and C++, used to keep Accelerator running uninterrupted for months at a time. • Compiled and debugged applications using GNU open-source tools on Solaris operating system. • Founded QUEST, an employee resource group for campus LGBT faculty and staff.

Boston, Ma, Us

Collaborated with team to develop internal global business information database

Bs, Computer Science

Certificate, Databases, Computer Science