Katie Silva Email & Phone Number

Fresno, Ca, Us

Melbourne, Victoria, Au

A senior subject matter expert in paid media to drive business outcomes via paid media efforts & to serve as leader in the Media & Digital team.• Responsible for developing the Paid Search strategy & delegating its execution, providing the necessary support to ensure executional excellence & continued innovation.• Supporting the affiliate channel by providing recommendations on the strategic bigger picture through analysis & task prioritization, as necessary.• Utilizing organizational & critical thinking competencies to lead the move of Paid Search efforts in-house via establishing processes to ensure the channel, & the team, is operating efficiently & effectively.• Share learnings with stakeholders on channel expansion efforts, creating a case study to prove its spot as an essential operations effort.• Navigate channels nuances in fostering collaborations & building relationships to build processes that will ultimately drive growth across channels.• Taking initiative to own the execution of expansion channel efforts in video & display, developing new skills & honing cross-channel strategic expertise. • Exhibit exceptional prowess in strategic communication, seamlessly code-switching to maximize business impact, while showcasing an exceptional command of organizational intricacies & prioritization skills to drive initiatives with precision & efficacy.• Serve as a role model on the DTC team of Who Gives A Crap’s values via compassion & strong interpersonal connection skills.

Melbourne, Victoria, Au

Acquire, retain and grow our active customers by creating meaningful, delightful and impactful interactions that inspire action.Manage the marketing channels (and related projects), including identifying target audiences and executing campaigns. Create a robust test and learn strategy that drives higher engagement and delivers on company goals. Benchmark, improve, and scale channel performance via cross functional communication and collaboration to create meaningful touch-points in the customer journey. Strategize how to utilize digital marketing channels, like Google, Microsoft and Amazon, to drive new customer acquisition and lifecycle and loyalty through testing, optimizing messaging and automation. Effectively manage any outside agencies used to support the channel(s). Analyze the performance of marketing channel(s) and unveil insights and opportunities to improve consumer engagement and response .

Melbourne, Victoria, Au

Plays a key role in the continued focus on growth and acquisition. Responsible for optimizing paid digital channels in core geographical and adding in launching in new geos (and with new products!) to expand reach.Partner with the Senior Marketing Manager, Digital, to test, analyze, optimize and scale digital channel customer acquisition campaigns in key markets. Develops and executes strategic plans by using analytics to inform decisions and drive execution to optimize the marketing budget against aggressive ROI goals. Achieves such goals by working cross-functionally with various teams across the business to think of creative, out-of-the-box ways to drive our continued growth.

New York , Ny, Us

Works collaboratively with the Marketing Director to develop and optimize marketing strategies to increase market share and competitiveness, hyper-focusing on retail marketing support of HATCHBEAUTY’s brand portfolio. Strategizes and develops deliverables that support brand marketing programs/campaigns as well as the business’s overall objectives. Liaison with internal and external stakeholders to drive product innovation and success in the retail space (both in store and online). Manages the Content Specialist and Social Media Manager to ensure effective marketing strategies are executed as it relates to the individual brands’ specific growth strategies.

New York , Ny, Us

Uphold HATCHBEAUTY Brand's Vision Framework in all actions and endeavors relating to the growth and management of our digital presence & social community, specifically for our cosmetics business. Responsible for generating direct to consumer revenue and developing customer acquisition strategies necessary to drive channel growth. Actively collaborate with partners across the organization to develop digital assets for on-site merchandising, oversee site development / administration, generate email newsletters, provide site analytics and drive website performance improvement plans and will be responsible for managing influencer & PR efforts.

Fresno, Ca, Us

Oversee the Social Media Specialist and work cross-functionally with departments to analyze consumers’ online behaviors, assist in the development of marketing strategies and manage social pages. Responsibilities for this role include, but not limited to: - Lead development of research reports, providing further insight into the Cosmetic Business Unit's consumers and their online behaviors. - Consult in marketing strategies and campaigns for the Craft Business Unit.Lead organic and paid social media planning, execution and analytics for 3 Craft brands.- Partner with the Brand, Web and Creative Teams to create optimal content.- Lead the strategic development and execution of newsletters, influencer content, & original content builds.- Assist in the creation of Instastories, Facebook Stories, boomerangs, pins and memes.- Engage with consumers on social media by liking and commenting.- Help establish and maintain relationships with social media influencers. - Lead the paid social strategy for Cosmetics Business Unit to maximize our return on investment. - Lead creation of digital marketing reports to highlight key learnings and optimize/ pivot as necessary. - Search for user generated content and contact the individual to repurpose content. Keep up to date with digital marketing trends.- Drive strategies to increase top line sales and brand awareness while optimizing operational costs. Brands managed under this role:Tattoo Junkee CosmeticsLique CosmeticsRemi Rose CosmeticsBeauty Essentials CosmeticsConsult for the following Craft Business Unit brands:Tulip Color CraftsAleene's AdhesivesCOLORSHOTiLoveToCreate

Fresno, Ca, Us

Uphold Duncan’s Vision Framework in all actions and endeavors relating to the growth and management of our Craft Social Community. Worked alongside Brand, Sales, Creative, Web and the Social Media Strategist to develop and optimize our social media strategies in order to improve marketing and sales efforts through driving toward KPI’s such as growing the social media community, optimizing both return on ad spend (ROA) and cost per action (CPA), increasing DTC sales and building more traffic to our websites, to name a few.

Fresno, Ca, Us

Los Angeles, California, Us

Oversee all employee (8-12) actions, observe and evaluate supervisors, implement monthly promotion ideas, resolve any issues (employee, customer service quality, and studio), conduct interviews, oversee and direct overall store duties (inventory upkeep, maintain high efficiency, implement disciplinary actions when necessary), and manage social media marketing.

Fresno, Ca, Us

Manage small groups of decorating teams to delegate the event manager's plans for the Zoo Lights event. Ensure the overall look is pristine and complimentary to all areas of the zoo. Plan with other event facilitators for additional decorating ideas to add more value to the event.

Planned, coordinated, and implemented first ever "Luxury Art Hop" in North Fresno. Organized logistics of event. Utilized marketing tactics to call about donations from local businesses. Overall efforts helped to raise about $8,000.

Bachelor'S Degree, Marketing

Bachelor Of Business Administration (Bba), Marketing

Associate Of Science (A.S.), Business Administration And Management, General