Silvana Cherry Email & Phone Number

Short Hills, New Jersey, United States

* Daily merchandising of floor layout based on sales reports, mannequin sell thru and inventory levels * Ensured product presentations were maintained with brand vision through training and supporting management in the planning of monthly store flips.* Assisted with monthly window displays* Managed daily operations of retail store location* Assisted corporate visual team with new merchandising for company visual directive during bi-monthly visual flips and workshops in NY locations

Central, Nj

•Responsible for the visual integrity of stores in Central, NJ• Responsible for multiple vendors including two of the largest accounts “DKNY” and “Puma”. • Communicate information to management in a timely manner. Provide photos of new deliveries, sale events, GWPs, new product launches as well as weekly sales reports & recaps. • Identify and secure prime real estate, fixture and visual presentation in each branch location and complete shop installations per corporate guidelines• Educate store personnel through seminars and one-on-one training; informing them of key styles and deliveries each season. • Attended and participating in planning, design concept, and market meetings. • Direct communication with design team, marketing team, production team, and management regarding pricing issues, customer feedback and what brand/trend is or is not selling• Provide monthly schedule and weekly expense reports to management.

Nyc

• Develop and maintain relationships with new and existing customers•Set up handbag shows and showrooms. Prepare for presentations to market. Prepare showrooms and booths for trade show in NY and Milan, Italy•Understand and react to current customer needs while having a full understanding of competition.•Sample maintenance• Work in conjunction with Buyers for each account with assortments that are catered to the specific accounts needs

Hoboken, New Jersey, United States

* Maintained and managed a visually inspiring boutique by having a passion for fashion by understanding trends* Merchandised product based on visual brand standards to present the unique product mix offering* Performed/supervised boutique opening and closing procedures, employee hiring, scheduling and training * Assisted owner with operations of the boutique assets by conducting weekly audits, routine cycle counts and an annual physical inventory* Coordinate and participate in in-store promotions which include seasonal sales and trunk shows * Assisted owner with product buying/brands by attending trade shows in NYC and showroom appointments. Developed and maintained a strong vendor relationship with luxury brands

Fashion Merchandising Management

Fashion Merchandising