Silvana García Alarcón Email & Phone Number

• Defined and executed 360-degree strategies to enhance brand visibility and impact, backed by the ability to set smart objectives and metrics for continuous performance improvement.
• Oversaw and allocated the marketing and digital advertising budget, ensuring maximum return on investment.
• Developed and executed the social media marketing plan, overseeing all team activities and making key strategic decisions in B2B environments.
• Optimized channels, contributing to the achievement of campaign goals and demonstrating the ability to drive tangible results.

Lima, Lima, Perú

• Designed and executed monthly communication plans aligned with objectives, ensuring effective management of the institution's image.
• Supervised and coordinated public relations and press plans to maximize reputation and promote institutional communication culture.
• Projected and coordinated strategies through social media to contribute to the institution's positioning.
• Led the social media team, establishing high-performance standards and continuous improvement mkt strategies.

Provincia De Lima, Peru

• Achieved business objectives by overseeing sales channels and leading the sales team.
• Implemented improvements in sales channels, digital platform management with agencies, and data analysis for decision-making.
• Developed strategies for social media, PR, and lead generation.
• Analyzed KPIs, conversion objectives, and ROI to evaluate the success of strategies and make adjustments (ads).

Provincia De Lima, Peru

• Supported and implemented the marketing plan in the commercial area of FRI.
• Actively participated in defining strategies and planning and managing the commercial report.
• Supervised the call center team to support sales opportunities and manage contracts and agreements with external suppliers.
• Monitored investments and budgets on digital platforms and presented monthly income reports as the final result.

Provincia De Lima, Peru

• Prepared monthly budgets and sales reports.
• Managed contracts with the public/private sector and negotiated agreements in coordination with the legal and finance departments.
• Customer retention through various marketing strategies supervised by the direct manager.

Bachiller, Comunicación Corporativa

Branding Estratégico

Innovation Management Program

Curso De Mkt Y Estrategia Digital

Asistente De Marketing

Growth Hacking Marketing, Marketing