Silvana García Alarcón Email & Phone Number

• Defined and executed 360-degree strategies to enhance brand visibility and impact, backed by the ability to set smart objectives and metrics for continuous performance improvement.• Oversaw and allocated the marketing and digital advertising budget, ensuring maximum return on investment.• Developed and executed the social media marketing plan, overseeing all team activities and making key strategic decisions in B2B environments.• Optimized channels, contributing to the achievement of campaign goals and demonstrating the ability to drive tangible results.

Lima, Lima, Perú

• Designed and executed monthly communication plans aligned with objectives, ensuring effective management of the institution's image.• Supervised and coordinated public relations and press plans to maximize reputation and promote institutional communication culture.• Projected and coordinated strategies through social media to contribute to the institution's positioning.• Led the social media team, establishing high-performance standards and continuous improvement mkt strategies.

Provincia De Lima, Peru

• Achieved business objectives by overseeing sales channels and leading the sales team.• Implemented improvements in sales channels, digital platform management with agencies, and data analysis for decision-making.• Developed strategies for social media, PR, and lead generation.• Analyzed KPIs, conversion objectives, and ROI to evaluate the success of strategies and make adjustments (ads).

Provincia De Lima, Peru

• Supported and implemented the marketing plan in the commercial area of FRI.• Actively participated in defining strategies and planning and managing the commercial report.• Supervised the call center team to support sales opportunities and manage contracts and agreements with external suppliers.• Monitored investments and budgets on digital platforms and presented monthly income reports as the final result.

Provincia De Lima, Peru

• Prepared monthly budgets and sales reports.• Managed contracts with the public/private sector and negotiated agreements in coordination with the legal and finance departments.• Customer retention through various marketing strategies supervised by the direct manager.

Bachiller, Comunicación Corporativa

Branding Estratégico

Innovation Management Program

Curso De Mkt Y Estrategia Digital

Asistente De Marketing

Growth Hacking Marketing, Marketing