Strategic Marketing Communications professional and a results-oriented Marketing Specialist with over 13 years of experience driving marketing strategies in B2B and B2C companies of diverse industries, including technology, non-profit organizations and medical devices. Competent at leveraging market research, competitive intelligence, and data analysis to create actionable insights that strengthen brand positioning and drive business growth.Proven expertise in planning and executing multi-channel communications and marketing campaigns, managing corporate events, leading CRM strategies and CRM systems such as Microsoft Dynamics, and developing and optimizing segmentation strategies to create customer profiling and enhance customer engagement and retention. Skilled in using analytical tools such as Power BI and Survey Monkey to track KPIs and support data-driven decision-making.Recognized for exceptional organizational skills, attention to detail, and a collaborative approach to achieving shared objectives. Experienced in managing budgets and creating collateral and promotional materials. More than 8 months of experience as Open Educational Resources Assistant, in the Open Learning team at Conestoga College.