GA Ads (Variety of clients from small to Google supported clients)Meta Ads (Variety of clients from small to Httpool supported clients)Linkedin Ads All other digital ads platform by needDigital strategy Advertising communication testing for improvement Guidelines and research for ad creatives to testPublic speaking: Deep dive presentation on inOrbit 2022 on my field of interest for brand communication advertising for fashion industry (supported by privately funded research 1 year break at KU Leuven Digital Humanities and MoMu Antwerpen and after relevant work observation of the digital field of communication of the fashion concepts online)

E-commerce FB Advertising GA e-commerce advertisingE-commerce web management and content creationInfluencer management and selection (micro to Damjan Murko)Slovenske novice sales articles writing Email marketing character and story creation and whole process management E-commerce product creation and whole line communicationMarketing campaign strategy and execution and evaluation

24alife and Connected mHealth brand digital communication concept and implementation on all needed digital fields of communication of the brand with focus on sales communication goals and in app community engagement Pitch decks for investors and possible B2B buyers (in person presentation for biggest insurance companies focused on work health online and live)Collaboration with Mayo Clinic Team in Rochester in Minnesota on the development of The Mayo Clinic Diet and other possible fields of improvement of the 24alife appDevelopment and application of 24alife wellbeing content for Chinese wellbeing and health providers platformsResearch of product development for interested field of wellbeing according to owner product roadmap

Social Media: Successfully counteracted the negative trend in FB community engagement through creative concepts for all types of game or video content launches Content boosting strategies through Facebook Ads ManagerSocial Community Management and Yearly Social Analysis and Strategy preparation for 30+ million followers cumulative on FB (global, local), IG, Twitter, VK Content Marketing:The bridge between Content Team and Marketing Team supporting YT video content launches (TTF) with marketing campaign concepts and channel communicationsYT community content support Talking Angela YT Channel development support, scriptwriting and creating content through analytical insights from the platformInfluencer campaigns:Analytics (analysis and insights), social media live and pre, after response, channel searching, and brief making support for an influencer agency for campaigns Candy Run and My Talking Tom 2 Market Research:Marketing trend reporting analysis prepared for the benefit of Product and Product MarketingMarketing trend reporting analysis prepared for the benefit of Analytics teamWeb:Editorial, creative and copy support for the https://outfit7.com/ and http://talkingtomandfriends.com/Creative concepts for all types of game or video content launches B2B:Created positioning presentations for the biggest publisher supporting featuring of new launches Created positioning presentations for branding clientsAcquired insights into West and China specifics of game publishing interest Lead Product changes to support the publishing interest Supporting:Internal communications:Created the internal-external HR branding strategy before joining the company as a freelancer and supported with actions its development into a standalone teamNew Talent Acquisition Talent Camp:Community and Content management supporting 2018,2019 TC editions

In charge of game production of Poki Games of the Poki in-house game studio fitting the 30 million portal audience data. Working together with Poki Publishing to create games to be published on online free games portal poki.com portal and partnership websites. Format desktop and mobile. Also working with outside game studios contracted to produce games in the name of Poki. Leading and working with a team of native Dutch programmers and artists in sprint format and with Unity. Also working and leading usability testing together with house UX on game testing, user observation and improvement of game retention and ratings according to user insights and observations. 🏍️Zombie biker (Thailand work retreat) http://poki.com/en/g/roger-dead-zombie-biker⚽Football game: http://poki.com/en/g/heads-arena-soccer-all-stars👗Fashion Dress Up game: http://poki.com/en/g/princess-fashion-dress-up🎫Football game(Euro cup 2016 edition): http://poki.com/en/g/heads-arena-euro-soccer🚗Parking game: http://poki.com/en/g/franky-valet-parkingMarketing work: Working with Poki YouTube and Poki Marketing. Overlooking the marketing team promotion of the games created and the company promotion on events. Leading brand campaign for produced games. Created the PR strategy. Education: GDC 2016 Storytelling class of Evan Skolnick Events:GDC 2016Casual Connect 2016

- Provided strategic and consultative advice in Digital Marketing to help SMBs grow their business for the Adriatics region and EMEA- Growing the market by developing a dedicated business development pipeline for Slovenia together with the country and regional stakeholders also focusing on the public policy aspect of the region. - Organized and delivered physical and online trainings on Google AdWords and Google Analytics- Boosted revenue by coaching a team of 70+ people on sales and pitching techniques- Focus on mobile development by leading a cross collaboration project between AppDev, OPG and Services to help advertisers promote apps. Additional Projects: Development: Lead the launch of Slovenian Google News edition in December 2015.Internal communication: Producer of the 1st and 2nd Google Ireland theater show with the goal to strengthen company culture under the internal comms group OneDublin in production with The Foundry production group.🎓Education:Graduate of Google 2 year Business Associate trainings programm for SMB Sales and Services.🏆Awards: Disney leadership training in California attendee ­- chosen by Google as the best in my cohort in the Business Associate trainings programm.

Working with product owner, devs and content creators on writing the text for tamagotchi fashion app Talking Angela in English.

Worked for first premier of Slovenia Alojz Peterle - after winning the competition Europe story starts in Slovenia of the European Office of Alojz Peterle allowing me to be a stagier for 3 months. Here I worked specifically on research of the Syrian conflict to inform the work of MEP on foreign policy. For additional research I was given specifically the concept of Human dignity where the dialogue with the MEP lasted till 2016. Later on the technique for actual possible research of the concept was defined in the Master Thesis at KU Leuven on Values in Software development - https://people.cs.kuleuven.be/~danny.deschreye/Thesis_SilvanaZorz.pdf The thesis has been self-paid by money generated through my work at Poki and Google and created within the framework of Katholieke Universitat Leuven and has been now rethought in the framework of my work in the Computer History Museum (non political NGO) in collaboration with co-founders of Hermes SoftLab.

Worked on corporate PR strategies - media lists - contact with journalists under Melita Joželj and Žiga Čebulj.