In the beginning was the obsession of beauty. Then fashion addiction for design raised. After spending few years in the advertising industry, working for beauty and cosmetic brands, I’ve learned how to enhance my passions and how to use them to the service of the team I work with. I strongly believe in a useful creativity: if an idea is not tailor made, if it doesn’t fit the brand strategy, it is not relevant. That’s why I love to meet new brands and understand their personality: this is the only way to dress them properly and make them shine. Here are my tools: logo design, visual identity creation, web design, integrated social media strategies, content creation, influencers campaigns and photo shoots planning.I’m hungry for life. That’s what makes me curious and fuels my work. Travels inspire me and they also improve my planning skills. At the hand of the day a clear itinerary is like a communication campaign: it leads you where you want to go having fun on the way.