Silvana Cayo, Mba Email & Phone Number

Rogers, Arkansas, United States

Springdale, Arkansas

• Recruited to oversee account management, product line operations, and strategic planning for the Wet Pet Food & Palatants category, leading a team of account executives to support a $100M+ revenue stream across.
• Achieved revenue elevating market share through strategic initiatives, including strengthening existing client relationships, negotiating advantageous terms, securing new accounts, and facilitating the introduction of.
• Directed a small team of direct reports, employing a blend of coaching and mentorship leadership styles to cultivate collaboration, creativity, and professional development within the workplace.
• Supported product line management and operations, overseeing profit/loss and strategic decision-making in alignment with client and company short-term and long-term objectives. Ensured capacity alignment and.
• Led cross-functional teams, collaborating with B2B client teams while internally partnering with operational production, R&D, and quality assurance teams to meet client requirements and deliverables for new and.
• Played a key role in supporting multiple supply chain initiatives, improving operational performance and revenue potential.

Rogers, AR

• Represented PepsiCo’s $100M+ diverse brand portfolio at Sam’s Club across 8 states, taking charge of driving revenue and share swing growth while also spearheading strategic initiatives to enhance brand visibility and.
• Achieved revenue growth of $40.2M, exceeding the share swing target by 0.9%+ and surpassing market performance targets.
• Exceeded the Beverage Direct Store Delivery (Bev DSD) growth target by 3.8%, driving substantial business expansion and reinforcing market leadership.
• Surpassed the in-club execution target by 4%, leveraging effective leadership and collaboration with the associated broker team to ensure flawless execution of promotional initiatives, successfully maximizing brand.
• Steered 3rd-party broker teams of 15+, providing comprehensive coaching and mentoring to drive effective store-level execution of promotions, ensuring seamless implementation and optimal results in partnership with.
• Effectively managed a multi-million-dollar trade budget to drive various promotional initiatives aimed at increasing sales.

Fayetteville, Arkansas Area

Lima, Peru

• Recruited to oversee a dynamic sales team tasked with maximizing in-store sales and brand campaigns across diverse consumer packaged goods categories through strategic planning and execution, and effective team.
• Employed fact-based and consultative selling methods to nurture strong client relationships and effectively meet objectives.
• Utilized thorough market analysis to pinpoint improvement opportunities within the Hair/Care and Baby Care departments, implementing diverse strategies and additional in-store marketing efforts.

Lima, Peru

• Hired to manage import/export pricing strategies and lead client projects aimed at revenue growth.
• Developed and implemented tailored process to draft import and export cost estimates for clients, leading to increase in client satisfaction and growth in sales revenue.
• Successfully managed the company’s international bids, leveraging strategic pricing tactics and thorough market research.
• Implemented and maintained a tracking system for opportunities and proposals.

Master Of Business Administration - Mba

Double Major In Business Administration & Marketing With A Concentration In International Business