Silvana Mass Email & Phone Number

Santa Clara, CA, US

• Provide consultancy to key internal stakeholders on creating customer-first experiences and maximizing customer data intelligence to drive omnichannel campaigns
• Define the Agilent omnichannel experience and develop a multi-year execution roadmap to transform the organization
• Create an enterprise-wide framework to visualize the end-to-end customer journey and align audience, content, channel, and measurement strategies for a cohesive marketing approach
• Develop a formal project charter, gaining executive visibility and collaborating with the Advanced Analytics team for comprehensive marketing reporting
• Implement and test omnichannel capabilities through identified pilot programs while enabling key stakeholders through education, best practices, and analysis of media, site, and CRM data
• Pilot the usage of interactive MarTech paired with first party data to deploy frictionless and audience-first customer engagement across marketing & digital channels

Santa Clara, CA, US

• Subject matter expert in agile marketing and digital channel performance strategies
• Provide and action ongoing optimization recommendations that directly yield marketing spend efficiency, conversion growth, and improved user experiences across Site, Email, Search, Display, and Social
• Apply a measurement framework for holding marketing campaigns accountable for performance based on the stage of the customer buying journey
• Enable the commercial marketing team to adopt marketing best practices that are customer and channel specific to yield user site engagement and conversion growth
• Create and develop a portfolio of automated marketing performance dashboards to guide the Commercial Marketing team in finding areas of improvement, actioning optimizations, and incorporating data insights into.
• Provide guidance to advanced analytics team that help future-proof site and media analytics in an ever-evolving digital landscape

Orlando, Florida, US

• Managed and influenced a team of analytics and marketing analysts in executing cross-channel media strategies, marketing data analysis, marketing performance forecasting, channel specific optimizations and client.
• Pitched marketing and analytics services to prospective clients and supervised the onboarding of new client media channels
• Innovated new initiatives and/or strategy shifts as it pertained to the client's current digital marketing goals leveraging media channel and campaign performance
• Led discussions with primary client executives to present forward-thinking marketing plans, opportunities for expansion, and case studies through data visualization and conceptual storytelling

Orlando, Florida, US

• Manage over $15M in annual working media budget distributed among Search, Display, Social, Video, and Connected TV
• Maximize Online Revenue, ROAS, and Conversion Rate growth for a variety of established brands allowing for reinvestment and growth of digital media budgets year over year; as well as continued partnerships with 3rd.
• Build and provide clients with consistent daily, weekly and monthly reporting/dashboards, using Excel and Data Studio, clearly communicating performance of their campaigns across all channels (including digital.
• Analyze cross channel performance through advanced data methods to identify optimal integrated media mix

Orlando, Florida, US

• Performed research for and wrote a proposal for the implementation of a Social Innovation Lab at Rollins College.
• Provided consultation for social entrepreneurs preparing presentation proposals to investors.
• Completed applications for grants for social entrepreneurs.
• Created a contact database of social entrepreneurs.

Chantilly, Virginia, US

• Contacted and investigated/tracked media sources—radio stations and newspapers—nationally for verification of format, circulation, personnel, and other data needed for BIA/Kelsey media market forecasts, software.
• Answered queries of people interested in the services and practiced customer service skills.

• Participated in weekly research meeting reviewing data validity, clinical and ethical issues, study design, interpretation of results, and implications of findings.
• Trained in basic clinical skills and advanced interviewing.

Master Of Business Administration (Mba), Entrepreneurship/Entrepreneurial Studies

Bachelor Of Arts (B.A.), Music Performance; International Business