Sérgio Machado Silva Email & Phone Number

Porto, PT

Maia, Porto, Portugal

• At MO (Portuguese fashion retailer: clothing, footwear, and accessories):
• Regional director of the region Coastal (Portugal) and Canary Islands (Spain).
• General Management of 32 stores in the region, ensuring the implementation of brand strategy, as well as ongoing analysis of KPIs to increase the levels of efficiency and productivity of all operations.
• Special focus on sales and optimization of the customer shopping experience in all stores.
• Recruitment, training, and development teams.
• Management of 300 employees.

Maia

• At MO (Portuguese fashion retailer: clothing, footwear, and accessories):
• Directly responsible for the retail sales and commercial strategy of 119 organic stores in Portugal.
• Definition, monitoring, and management of the market P&L account in terms of sales and commercial margin.
• Maximize turnover and profitability.
• Definition of objectives per store and ensure their realization.
• Define and implement actions plans for each store with a specific focus on net sales, traffic, net margin, space productivity, and customer satisfaction.

Portugal

• At MO (Portuguese fashion retailer: clothing, footwear, and accessories):
• General Management of 18 stores in the region, ensuring the implementation of brand strategy, as well as ongoing analysis of KPIs in order to increase the levels of efficiency of operations.
• Special focus on sales, quality levels of brand, development teams, and continuous improvement.
• Management of 170 employees.
• National Project Manager of IOW at MO (108 stores):IOW (Improving our Work): Continuous Improvement is a key pillar of Sonae’s culture and way of working, as a powerful philosophy and methodology to seek productivity.

Portugal

• At Virgin Active Portugal:
• Maximum responsibility in Portugal with the general management, marketing management, sales, operations, human resources, financial and expansion of the 4 units
• Reports to the mother company (Madrid and London).
• Responsible for the start up in Portugal: definition of the commercial strategy, pricing, hiring and training of the teams and launch of the operational activity.
• Leadership of 160 employees.
• Member of the Iberian steering committee and of the governing bodies of AGAP.

Portugal

• Responsible for restructuring the administrative and financial department of the Portuguese company by internalizing the entire department.
• Project coordination for a new ERP in Portugal.
• Financial management of the company in Portugal
• Leadership of 15 employees,
• National management of general and cost accounting, budget management, taxation, human resources, treasury management, management control, and financial reporting.

• Started out in this company (former Arthur Andersen) in Business Process Outsourcing - Finance and Accounting as a non-experienced assistant and moved on to senior consultant.
• Supervision and coordination of several work teams in all financial tasks, tax obligations andoperations at the end of each fiscal year for different private and public sectored customers.
• Company recovery procedures.
• Auditing: Community Funds.
• Implemented the Portuguese Official Accounting Plan for the Local Government.
• Insurance: Company mergers.

Post Graduation, Audit & Control Management

Graduation, Finance Management

Bachelor'S Degree, Accouting And Administration