I have worked as a Digital Advertising (Paid Media) Analyst in Inbound Marketing projects since 2016, managing campaigns on Google, Facebook, Instagram and LinkedIn platforms. Working in the most diverse market niches, such as SaaS, marketplaces, franchises, e-commerces, events, education, health insurance and cover, clinics, insurance, services, engineering offices in these more than 7 years of experience.All projects aim to increase business opportunities from ad campaigns, performing periodic tests of formats, audiences, texts, images and landing pages, in addition to tracking and analyzing the entire user experience during the journey purchase by calculating CAC, ROAS, ROE and other business metrics.In 2022 I graduated in Business Administration at the University of Santa Catarina, one of the best Universities in Brazil. So I decided to take a step forward in my career and go to learn English in another country.
Listed skills include Marketing Digital, Microsoft Office, Marketing, Marketing Inbound, and 14 others.