Kenny Silver Email & Phone Number

Los Angeles, California, US

Philadelphia, PA, US

Team Lead for Regional partnerships, and Strategic Lead for Luxury Assortment nationallyDrove double-digit QoQ local partnerships’ revenue growth for core East Coast markets (MIA +45%, ATL +24%, BOS +41%, PHI +14%)Led a team of three Account Managers; built team processes and infrastructure that increased team output and operational tempoOversaw strategic.

New York, New York, US

Positioning Flycatcher Toys as a leader in the tech toy market globallyHead of marketing strategy, amazon vendor programs, amazon store, messaging, and brandLed go-to-market for 5 new products and a new brand line (target audience, positioning, content, PR)Managed all product marketing, content marketing, and corporate marketing effortsPrincipal to all.

Herzliya, IL

Founded and led cross-marketing channel with Caesars Entertainment, 212% CAGR, $18 million annualHead of all global corp. marketing activities for an organization with 6 million DAU and 20 million MAUCorporate liaison to 6 in-house game studios, leading multiple cross-functional marketing effortsSpearheaded innovative user acquisition channels such as OOH.

Santa Clara, California, US

Collaborated across departments at the VP level, central on all organizational marketing.Go-to-market strategy for a new B2C app – identify the target audience, competitive evaluations, PR.Product marketing efforts such as branding, messaging & tone, content creation, technical product descriptions, product presentations, corporate overviews, whitepapers.

Richmond, Virginia, US

Managed 5 Territory Sales Managers, approximately 800 retail accounts grossing $75 million annually. Managed 22 store chain; sold CEO on premium marketing agreement; PMUSA sales grew 22%. Managed product promotion budget and distribution for Wholesale Clubs (i.e., Costco & Sam’s).Built a team to improve infrastructure for price visibility, a key.

Richmond, Virginia, US

Demonstrated creativity and innovation with infrastructure by building new, improving dated, dismantling irrelevant, and executing to meet current business needs, objectives, and goals.Developed data-driven presentations to assist our field sales force in their selling & execution efforts.Identified and associated with senior management of key chain.

Richmond, Virginia, US

Managed a geographic territory inclusive of 155 retail accounts grossing over $10 million per year. Introduced 3 new brands to retail, 100% sell-in on all 3; recognized for speed to market penetration.Received highest annual performance rating, SP = Spectacular Performance (typifies 4% of entire org.).Increased overall market share by 6% and overall volume.

Richmond, Virginia, US

Exposure to the mission and values of the organization by shadowing senior colleagues within various roles.Initiated weekly conference calls with the other interns in Florida to share best practices.Developed a process to improve the ROI of our POS execution team, presented the solution to the Regional VP of Sales, findings were implemented on a national.

Bachelor Of Business Administration (B.B.A.), Double Majored In Consumer Behavior & Strategic Marketing

Organizational Leadership