Lead the formulation and execution of AbbVie's data-driven omnichannel strategy to boost customer engagement and business growth across digital platforms. Prioritize seamless integration of customer experiences and innovate through strategic use of market insights and emerging technologies.Key Achievements:• Lead a high-performing team of digital strategists and project managers, guiding the development and implementation of omnichannel marketing strategies that align with corporate goals and industry trends.• Spearhead AI integration and emerging technology projects, developing proof-of-concept solutions that support digital innovation and operational efficiency.• Drive cross-functional collaboration by partnering with marketing, sales, regulatory, and IT teams to ensure strategic alignment across all digital initiatives, enhancing overall project success and innovation efforts.• Build and maintain strategic partnerships with external agencies and technology providers to stay at the forefront of digital trends, ensuring that the company’s digital strategies remain competitive and forward-thinking.• Contribute to the company’s thought leadership by authoring whitepapers and articles on digital trends, AI advancements, and their practical applications within healthcare marketing.• Provide strategic insights and quarterly progress reports to senior leadership, helping shape the future direction of AbbVie’s digital initiatives.

Partnered cross-functionally to develop and enhance omnichannel and digital marketing strategies within the US Rheumatology HCP marketing team, significantly improving HCP engagement and driving strategic brand initiatives.Key Contributions:• Designed and led the execution of comprehensive omnichannel strategies, optimizing digital touchpoints across multiple platforms to engage healthcare professionals and enhance campaign effectiveness.• Led the development and launch of AbbVie’s first Next Best Action program, utilizing machine learning to generate actionable insights that informed and improved sales strategies.• Collaborated with brand teams to ensure seamless integration of digital efforts within broader brand strategies, ensuring campaigns were strategically aligned and consistently impactful.

Responsible for planning omnichannel marketing ecosystems for pharmaceutical and healthcare clients. I developed solutions and experiences to engage health service providers, sales force representatives, and patients. My work spanned various channels, including branded and unbranded web-based experiences, interactive core visual aids on Veeva-based systems, CRM and non-personal promotion channels, media planning, and interactive conference installations.Key Responsibilities:- Partnered with senior marketers and other key client stakeholders to determine day-to-day strategy needs and advised on growth possibilities and opportunities to bring competitively differentiated experiences to life.- Proactively assessed and recommended best practices to help guide tactical marketing approaches.- Collaborated with analytics and business intelligence leads to develop measurement plans and channel optimization opportunities.- Attended and actively participated in medical, legal, and regulatory reviews to help ensure the integrity and consistency of marketing assets.- Partnered with key function leads across the agency to ensure high-quality, timely, and on-budget delivery of projects and client deliverables, identified service opportunities, and ultimately grew account revenue.- Gained experience working on both mature brands and new product launches, as well as indication expansions.Throughout my tenure in this role, I consistently delivered innovative strategies and solutions that drove client success and strengthened the agency's reputation as a trusted partner in the pharmaceutical marketing industry.

Lead strategy, planning and business development efforts on multiple Fortune 500 client projects (agency revenues between $2 million and $10 million). Provide direction, guidance, career development and mentorship for a multidisciplinary team of strategists, planners, UX practitioners and business analysts ranging from associate to senior levels. Responsible for strategic and tactical discovery brief development. Conducted competitive and heuristic reviews of on-site features and functionalities with an eye towards identifying best practices and best in class experiences. Designed and moderated collaborative workshops with clients and creative teams. Employed a variety of user-centered design discovery and research techniques including: stakeholder interviews, primary qualitative user research, card sorts and usability testing with various levels of visual and functional fidelity.

Responsible for strategic and tactical discovery brief development. Conducted competitive and heuristic reviews of on-site features and functionalities with an eye towards identifying best practices and best in class experiences. Designed and moderated collaborative design workshops with clients and creative teams. Employed a variety of user-centered design discovery and research techniques including: stakeholder interviews, primary qualitative user research, card sorts and usability testing with various levels of visual and functional fidelity.

Provided knowledge and service in web analytics, customer insights, reporting and methodology. Developed measurement strategies and test plans. Served as statistical lead establishing measurement standards, ensuring overall methodological compliance and proper scientific rigor to ensure the quality of insights and key client deliverables.

Experienced lecturer on a variety of sociological topics including social theory, the sociology of digital culture, research methods and statistics.

Responsible for day-to-day business operations and product development including costing, purchasing, production and sales. Managed and motivated an internal staff of 10 employees and cultivated a strong working relationship with more than 20 external subcontractors.