Silvia Arias Leal Email & Phone Number

Lima, Lima, Pe

Altamonte Springs, Florida, Us

Responsable del área de Mercadeo: I+D investigacion y desarrollo de nuevos productos para el mercado de Latinoamérica, balance del portafolio, ejecución y desarrollo de campañas para lanzamientos de los mismos.Proceso regulatorio, benchmarketing y analisis de costos para 11 paises en LATAM.Encargada del área de responsabilidad social; Jeunesse Kids

Bogotá, Bogotá, Co

Los Angeles, Ca, Us

✱ Responsible for leading two areas of marketing: brand-product and sports marketing (sponsorships). Budget: $6 Million COP✱ Brand - product: Strengthen the exposure of the brand and the positioning of the company in the Colombian market, direct the marketing plan, execute advertising campaigns in mass and digital media, analyze sales reports, develop promotion plans, management of budget and pricing strategy.✱ Sports marketing: Lead the creation, development, management, negotiation and execution of sponsorships in Colombia: identify sponsorship opportunities for brand building, identify sports marketing platforms, manage different face-to-face participations of Team Herbalife nationally and internationally, budget control, structuring of the marketing plan and activation of the different assets, ensuring maximum profitability and commercial use.

Herzogenaurach, Bavaria, De

✱ Support the execution of Sports Marketing activities included in the go-to-market plan: Symbols, Athletes and Events✱ Control the contracts and product according to the assigned budget.✱ Manage the product and technology for Running, Training, Tennis and Outdoor.✱ Alignment with the different areas involved, generating a 360 plan; implementing and executing the campaigns for Running and Training categories.✱ Coordinate the supply of all products for the FCF (Federacion Colombiana de Futbol)✱ Manage and execute Half Marathon-Bogota, adidas Team, Expomedia and Career, follow-up to sponsored athletes national and international.✱ Manage the women’s race-Bogota, increasing the women team and implementing running campaigns aligned to the event.✱ Coordinate the program: adidas Training Academy- Bodytech (Gym)✱ Ensure brand exposure on- and off-field with the correct products in each category.✱ Sponsor athletes and relevant figures to be spokespersons of the brand in all experience of its sports career. ✱ Management Annual budget.

Especializacion Gerencia Mercadeo

Diplomado Marketing Digital, Marketing

Administracion, Hotel-Administration/Management