As a consultant focusing in marketing cultural changes, Silvia has developed a strong understanding of how new brands and marketing languages enables to enforce ROI ,creating a long-term meaningful and profitable relationships with the target audience : fuelling emotional connection selling benefits and not features.Helps companies and organisations in giving increased meanings and opportunities through social strategies seen not as an additional cost but as big business opportunities. Empowering people and employees with a sense of purpose and not merely settling for a job position, through fuelling the personal commitment towards a common goals.Working with a variety of business partnership Silvia has developed as well a clear vision of the power of co-marketing and co-branding strategy in terms of business profitability.