Silvia C. Email and Phone Number

-- Strategic Planning and Brand Management-- Develop brand positioning, mid-term communication strategy, annual master plan based on industry trending, consumer insight and competitive environment-- Responsible for developing annual brand communication creatives-- Stipulate new category and brand strategic positioning, including brand names, VI, brand stories, brand architecture and RTB, etc.-- Evaluate brand equity and performance-- Brand Marketing Planning and Execution-- In line with master brand plan, lead and collaborate with cross functions to ensure efficient execution and improve brand awareness and preference-- Manage critical projects planning and execution-- Ad-hoc project management-- Team Building and Management-- Budget Management

1) Strategic Marketing* Marketing Strategy Planning @ Develop strategies covering targeted market positioning in terms of strategic KPIs as well as strategy linking customer, sales channel, product & services and brand perspective. The operationalized Market Management Plan including a quantification of initiatives and the customer plan, feeds into the annual Planning Dialogue held by Singapore regional office * Market & Customer Insights @ Provide customer and market insights incl. customer analytics & feedback, proprietary and syndicated market research, web and social media analytics and external sources2) Operational Marketing* Offer Development & Steering @ Define or modify product concept, agree on its features developed by Product Provider as well as on the management of the product portfolio and launch it. Test new or modified product concepts and post-launch activities on performance. Includes all activities associated with the launch of new products (e.g. events, training material for sales force)* Campaign Management/Sales Activation @ Develop and monitor campaigns delivering impact for business: Campaigns are defined per channel and customer segments with regards to overall customer strategy and compliant with the sales SLA @ For Direct: Select the best creative web agency. Align media to be used (offline and online) on sales campaign planning btw Direct Channel & Distributor Mgmt.(e-biz) and Operational MM and provide relevant information on the navigation and website usage* Customer Service Requirements/Customer Focus* Brand Management @ Translate, implement locally and monitor the corporate value-proposition into insightful brand communication towards customers @ Based on corporate communication guidelines develop & monitor online and offline information. Identify topics where customers need information and set local standards for the communication* Marketing Budget Management

* Marketing Planning and Budgeting* Customer Relationship Management & Programs Development* Digital Communication* Telemarketing* Project Management * Performance, Metrics & Reporting

• Marketing Planning: understand brand positioning, portfolio planning and to develop brand specific plans to deliver volume, share and profit; to develop brand and target audience relevant insights, including post campaign and launch reviews; tactical planning responsible for delivering vision and briefing all internal and external parties – media, communication and project plan• Strategic Development: develop and produce impactful and creative strategies via incorporating understanding of drivers of consumer behaviour; to monitor brand health and develop proposals to address variances vs target; to identify and recommend new brand opportunities that are financially viable, based on key consumer insights and in depth understanding of market and competitors• Media and Advertising: work with media team and advertising agencies to generate quality media plan and monitored execution so as to strengthen brand positioning and image; to produce, protect & enhance trademark usages & standards on all advertising materials by providing accurate usage guidelines• Relationship Management: to manage and collaborate with the business across all facets to apply resources to brand portfolio; to inspire internal and external partners to deliver clear competitive advantage• People Development• Direct Marketing Expense Control