・ Creative Direction: Developing artistic concepts, moodboards, and style guides aligned with client objectives and needs.・ Brand Development: Crafting and defining/redefining brand identities and guidelines.・ Project Management: Leading creative, marketing, and PR projects from conception to execution.・ Content Creation: Directing omni-channel content (e-commerce, advertising, B2B, B2C) for both online and offline platforms.・ Editorial Strategy: Planning and strategizing digital content for social media and print media.・ Art Buying & Casting: Overseeing research and booking of talents such as photographers, stylists, directors and models.・Production Supervision: Managing the entire creative process, both in pre-production and on set, ensuring projects stay on schedule and within budget.・ Team Coordination: Leading teams during production and post-production to achieve final objectives.

• Creative and Project Management: Leading creative projects, including branding, artistic concept development, and omni-channel content creation.• Market and Trend Analysis: Researching and analyzing fashion trends through market research, industry events, and global inspirations; preparing reports and presentations on market trends; monitoring competitor activities to identify market opportunities and threats.• Team Coordination: Managing content production schedules, and coordinating on- set and post-production activities.• Editorial Strategy: Planning and strategizing digital content for social media.• Art Buying & Casting: Overseeing the research and booking of talents such as photographers, stylists, directors, and models.

Styling, image and brand consultancy for: e-commerce, lookbooks, digital campaigns, pr campaigns, adv campaigns, tv commercials, music videos, editorials, advertorials, fashion shows, events.