Silvia Cuevas Email & Phone Number

Guatemala

Guatemala

Ensure profitability and achievement of operational goals.Responsible for implementation, definition of strategies, and development of plans for the office according to the Corporate Strategy.Office administration. Selection, coordination, and evaluation of personnel.Participation in the definition of clients' communication strategy.Coordination of implementation of clients' communication plans.Define and execute strategies for obtaining new clients.Represent the company at various events and activities.Achievements:Expansion to Central America to serve regional clients.Doubled revenue in 2020 compared to 2021.Successfully navigated financial challenges posed by the COVID-19 crisis.Skills: Microsoft Excel, Business Strategy

Guatemala

Ensure profitability and achievement of operational goals.Responsible for implementation, definition of strategies, and development of plans for the office according to the Corporate Strategy.Office administration. Selection, coordination, and evaluation of personnel.Participation in the definition of clients' communication strategy.Coordination of implementation of clients' communication plans.Define and execute strategies for obtaining new clients.Represent the company at various events and activities.Achievements:Increased the number of accounts by 20%.Optimized expenses by 15%.Successful launch of Public Relations and CSR business lines.

Guatemala,Nicaragua Y El Salvador

Responsible for setting and executing internal (employees) and external (government, clients, suppliers, media, chambers, and communities) communication strategies.Responsible for establishing social responsibility strategies.Set, control, and administer the budget for the area.Coordination of online digital communication projects (intranet and internet).Support for Crisis Management Plan.Management of the Advertising Campaign for Guatemala, El Salvador, and Nicaragua.Support for Environmental, Health, and Safety (HSE) Plan.Strengthening of institutional image.Organization spokesperson.CSR Responsibilities:Block-making program that helped 30 people in communities with vocational job placement.Launched program that provided assistance to women who previously collected recyclables in the Zone 3 landfill to make cement-based products with the support of Product Design students from UVG, achieving vocational training for the women and creating recognition for students with the best designs.CSR program in Nicaragua, called Patrimonio Hoy, which provided social support to people to build their own homes together with construction advice and plans.Supported various universities in the region with lectures related to cement, providing vocational training for students.Managed ANSPAC program that works with children in the last three years of primary school to instill values.Managed EkoEstufas program, which helped preserve forests and reduce respiratory problems and the risk of burns in children and adults.Main Achievements:Successful launch of digital (intranet and internet) and traditional communication.Launch of CSR programs (Block-making, Popular Housing).Prevention of conflicts in influence areas.

Guatemala

Responsible for implementation, definition of strategies, and development of plans for the office according to the Corporate Strategy.Office administration. Selection, coordination, and evaluation of personnel.Ensure profitability and achievement of operational goals.Participation in the definition of clients' communication strategy (Internal Communication, Media Relations, Fundraising Communication, Government Relations Communication, etc.).Coordination of implementation of clients' communication plans.Define and execute strategies for obtaining new clients.Represent the company at various events and activities.Main Achievements:Ensured profitability and achievement of operational goals, surpassing them by 20%.Handled English-speaking Regional Clients (Central America) achieving 100% satisfaction.Managed Crisis for International Clients with 100% satisfaction.

Panama

Responsible for implementation, definition of strategies, and development of social responsibility projects in Latin America.Responsible for launching 32 Smart Schools Projects in 14 countries.Coordination of institutional relations, government relations, NGOs, and entities related to the education sector.Establish, control, and manage the budget for the area.Support business with different countries to model Smart Schools.Lobbying with Ministries of Education and governments in the region.Brand positioning of Samsung through PR with projects in the media of the region.Alignment of CSR projects with company objectives.This CSR program consisted of providing selected schools with classrooms that made use of technology and tablets with internet for learning with educational programs.A tutor was provided to ensure that the classrooms were used for subjects such as mathematics, natural sciences, social sciences, and thus achieve their use.Main Achievements:Won the Engagement with the Community Award at the International Level, and the next country implemented 10 projects.Successful coordination of institutional relations, government relations, NGOs, and entities related to the education sector in 14 countries.Due to the Smart Schools Projects, business was supported and there was a growth of 20%.

Guatemala

Responsible for setting internal (employees) and external (government, clients, media and communities) communication strategies.Responsible for establishing social responsibility strategies.Coordinate relationships with the media, institutional relationships, corporate contributions, and internal communication.Establish guidelines for top executives regarding all communication.Coordinate and manage company social programs.Ensure profitability and compliance with utility objectives. Set, control, and administer the budget for the area.Coordinate online digital communication projects (intranet and internet).Coordinate and manage crisis plans.Define, develop, and execute marketing and advertising plans.Support the environmental, health, and safety (HSE) plan.Community relations in the areas of influence.Strengthen institutional image.Prevent conflicts in the areas of influence.Organization spokesperson.Event management (internal activities, campaigns, gatherings).Volunteering to support schools in the sector involving employees in both Guatemala and El Salvador.Support for vocational training projects in the Quixalito community, providing secondary education to adolescents in the region of influence.Medical clinic for the Arizona settlement where the plant is located.Support for the elderly in Escuintla through the Missionaries of Charity (Mother Teresa's Sisters).Established alliances with Medical Bridges in the USA, obtaining medical equipment for hospitals and health centers in Escuintla and Amatitlán.

Guatemala

Responsible for the administration of communication related to commercial launches and social projection.Coordinate relations with the media, institutional relations, and corporate contributions (CSR).Coordinate communication with bank employees regarding bank activities.Establish communication guidelines for executives and coordinate and manage CSR programs.Budget control and management.Coordination and management of crisis plans (successfully handled the 2006 crisis to prevent a run on bank deposits).Spokesperson for the organization.

Guatemala

Responsible for communication projects related to clients.Establishing, together with clients, advertising guidelines, policies, and budgets.Supervision of client projects within the agency to ensure compliance with agreements.Actively contribute to the development and implementation of marketing plans and strategies.Coordination with mass and alternative media and the group's media broker.Advising clients on the development of their marketing plans and budget analysis.Supervised clients: INGUAT (Canada, USA, Asia), Sabritas - Frito Lay Regional (Central America), Quaker Regional (Central America).Main Achievements:• Successful management of the Guatemala country brand for INGUAT throughout the USA.• Launch of the "A la Tortrix" campaign for FritoLay.• 25% improvement in customer satisfaction through surveys.

Guatemala

Coordination and management of the BellSouth Proniño Foundation.Coordination of the complete advertising budget of the organization with the advertising agency.Advising and coordinating with different product managers in the advertising area and adjusting it throughout the year to successfully achieve organizational goals.Official spokesperson for the company.Responsible for product launches with media.Over the course of 3 years, the pillars of education and health were managed with more than 500 children and their families, consisting of medical check-ups, advice for mothers, and providing all school materials and shoes. It was constantly monitored to see the results obtained.These children came from peripheral areas of Guatemala City and Quetzaltenango.

Guatemala

Marketing plan developmentCoordination and management of in-house advertising agencyNegotiation with mass mediaManagement of marketing budgetCoordination of advertising materials productionCoordination with Store Management for campaign and merchandising managementCoordination of the Loyalty Program "Privilege"Public RelationsManagement of two designers, one person in charge of the Privilege program, and one department assistant.

Elaboration of the Ministry's Communication StrategyOffice Work PlanCreation of the New StructureCoordination of all public relations and outreach activities.

Guatemala

Agents and Resellers Specialist responsible for advising and selling to product distributors, including personal computer products and the Mainframes area (AS/400, RS/6000). Direct customer support. Management of distributor inventories and marketing campaigns to promote our products. Technical sales. *Direct Marketing Specialist responsible for managing a portfolio of assigned small and medium-sized business clients, as well as generating new accounts. In charge of advising and selling all products and services offered by the company (including Personal Computing Sales, Networks, AS/400, RS/6000, cabling, Communications, Education, maintenance services, and software). Technical sales. *Manufacturing and Distribution Marketing and Sales Assistant providing support to the Marketing Manager in presentations, sector result monitoring, monitoring of results by salesperson, customer support, order tracking and management for equipment and software, attention to distribution channels, and coordination of events

Publicidad, Publicidad Y Comunicación Aplicada

Diseño Gráfico, Graphic Design