· Management of Mango’s digital PR Budget, tracking and reporting.· Coordination of the team. · Negotiation with high level suppliers and influencers.· Organization and strategic distribution of the of projects. · Team management.· Analysis of the sales & performance of the influencers plan. · Responsible for the creation of the influencers plan (Woman, Men & Kids) · Responsible for maintaining and developing digital content with influencers for the Brand.· Coordination of digital content projects. · Responsible for the #MangoGirls Project.· Drive integration of PR and Social Media strategies and messaging into all digital communications to ensure consistency across online channels.· Creatively develop and define the core brand values and ensure they are represented in all digital communications.· Identify market and channel priorities.· Conceptualisation of online projects and third party content development (working with talents and influencers) · Increase the focus of Content Marketing and earned media value through innovative ambassador/influencer and credible partner programs. (Mango Girls & Journeys Projects)· Develop PR & Digital Communication strategy for public relations activities to achieve the desired brand outcome for each market.· Identify communication gaps and opportunities to increase brand awareness to a higher level and support the development of communication strategies including PR, media, digital and brand event.· Brief and manage agencies to execute PR & digital activities.· Build, develop and maintain strong relationships with national and international influencers to increase PR coverage, brand, product awareness and celebrity endorsements.· Execute PR events/activities to leverage brand positioning and awareness.· Maintain a high volume reporting system (annual & monthly).· Daily involvement in sample send outs.

· Management of Mango’s digital marketing Budget, tracking and reporting.· Coordination of the team. · Negotiation with high level suppliers.· Organization and strategic distribution of the of projects. · Team management.· Analysis of the global performance of the projects. · Responsible for the creation of the influencers plan (Woman, Men & Kids) · Responsible for maintaining and developing digital content with the Brand.· Coordination of digital content projects.

Develop and lead the implementation of the brand message across all relevant digital touch points and drive an effective Digital Communications strategy with innovative business driving initiatives including Social Media, digital collaborations, influencer seeding and integrated events:· Responsible for maintaining and developing digital content with the Brand.· Drive integration of PR and Social Media strategies and messaging into all digital communications to ensure consistency across online channels.· Creatively develop and define the core brand values and ensure they are represented in all digital communications.· Identify market and channel priorities.· Create and execute online outreach calendar and Social Media Strategy.· Conceptualisation of online projects and third party content development (working with talents and influencers) · Increase the focus of Content Marketing and earned media value through innovative ambassador/influencer and credible partner programs. ( Mango Girls & Journeys Projects)· Develop PR & Digital Communication strategy for public relations activities to achieve the desired brand outcome for each market.· Identify communication gaps and opportunities to increase brand awareness to a higher level and support the development of communication strategies including PR, media, digital and brand event.· Brief and manage agencies to execute PR & digital activities.· Build, develop and maintain strong relationships with national and international influencers to increase PR coverage, brand, product awareness and celebrity endorsements.· Execute PR events/activities to leverage brand positioning and awareness.· Maintain a high volume reporting system (annual & monthly).· Daily involvement in sample send outs, image send outs, press release and media alert writing, all key elements of company strategy.

· Develop and lead the implementation of the brand message across all relevant digital touch points and drive an effective Digital Communications strategy with innovative business driving initiatives including digital collaborations, influencer seeding and integrated events.· Responsible for maintaining and developing content with the brand · Drive integration of PR and Social Media strategies and messaging into all digital communications to ensure consistency across online channels· Define and execute digital marketing activities and actively seek new opportunities to promote the brand and increase awareness on different social media channels and markets· Leading Pronovias social media channels; defining Social Media strategy across Facebook, Twitter, Instagram, Pinterest, Google +, Pronovias Blog and emerging platforms.· Create and execute online outreach calendar and strategy· Creatively develop and define the core brand values and ensure they are represented in all digital communications.· Identify market and channel priorities on brand building actions.· Conceptualization of special online projects and third party content development (work with bloggers and influencers) · Actively inform media and key influencers on all subjects relevant to Pronovias with regards to new campaign launches, store openings and events.· Build and maintain relationships with bloggers and local influencers to increase PR coverage, brand and product awareness· Maintain a high volume reporting system consisting of annual, monthly and weekly as well as seasonal recaps, KPIs and competitor analysis· Increase the focus of Content Marketing and earned media value through innovative ambassador/influencer and credible partner programs· Managing and executing the internal communication blog

· Develop PR & Communication strategy for media, press relations, public relations activities to achieve the desired brand outcome for each market.· Identify communication gaps and opportunities to increase brand awareness to a higher level and support the development of communication strategies including PR, media, digital and brand event.· Brief and manage agencies to execute PR & Press activities · Develop and maintain strong relationships with national and international press and public relations to maximize PR coverage and brand exposures.· Build and maintain relationships with media, PR agencies, VP and stylists to increase PR coverage, brand, product awareness and celebrity endorsements.· Execute PR events/activities to leverage brand positioning and awareness: Fashion Shows and national & international store openings.· Pitch new stories to conduct regular outreach and increase product awareness· Maintain a high volume reporting system consisting of annual, monthly and weekly as well as seasonal recaps and competitor analysis· Daily involvement in sample send outs, image send outs, press release and media alert writing, all key elements of company strategy.

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