Silvia Devoti Email & Phone Number

Ticino, Switzerland

Caslano, Canton Ticino, Ch

Fully responsible for all digital activity in EMEA including 6 transactional websites, 4 languages and3 currencies. The key objectives for which I’m responsible are to meet sales target, being incharge of the forecast and buying process, delivering an outstanding shopping experience andmanaging the customer service experience through all non-physical and physical touch points(website, phone, email, etc.). Supervising the day-to-day trading of Bally ecommerce in EMEA byactively merchandising the websites using web analytics, sales, stock and sell-through data toinform actions and updates.Continuously developing the Omnichannel approach by proactively engaging and communicatingwith Retail stores involved in Omnichannel services and projects.

Caslano, Canton Ticino, Ch

I am the responsible of the overall growth of Bally’s e-commerce channel (bally.com and bally.cn)Reports to: Global eCommerce DirectorMain responsibilities:- Drive sales and traffic to the Bally website by providing the best online shopping experience to Bally’s customers while continuously optimizing the performance of our online sales website.- Prepare all analysis for Buy preparation and ensure OTB guidelines are adhered to and monitoring the OTB during the season- Manage the buying process and guarantee the sanity check- Defining and monitoring the budget measure performance vs. actual results, in respect of pre-specified KPIs (both Sales & Capex/Opex budgets)- Achieve target sell through’s by department fix- Manage the merchandising of the products (releases, pictures, descriptions, prices - in line with bricks and mortar stores - markdowns, availability, etc.), throughout products lifecycle.- Work closely to our e-commerce’s platform partner in order to ensure the site’s efficiency in terms of facility of use, speed, content and updates- Creation of a DEM calendar, developing the e-mail marketing strategy accordingly with the commercial and editorial calendar- Develop Web Marketing activities (main objectives: increase sales, drive traffic to the website, increase online database, increase brand awareness)

Caslano, Canton Ticino, Ch

As part of the Global Online Team, I’m in charge of the social media & e-commerce coordination and management for Bally, developing the company’s Social Media & E-Commerce Strategy, in terms of brand awareness, generating inbound traffic and encouraging product adoption.My major internal interfaces are the Sales dept and PR teams in order to support their respectivemissions, ensuring consistency in voice and cultivating a social media referral network.

The position in the showroom of a listed Florentine company of fashion accessories, has allowed me to interact actively with the fashion industry, with the press office and commercial activities. The management of the Facebook pages of three fashion brand (Braccialini - Gherardini - Biasia) has given me the opportunity to learn more appropriate dynamics and social marketing activities, with the goal of increasing the number of users and increasing interactions between them, between the company and users. Main responsibilities:- Build up a Social Network strategy- Create and manage different contents on Social Network, aligned with the whole marketing strategy- Analyse and Measure Social Network insights and efficiency- Support the flow of information between the company and press agencies- Manage the editorial worldwide requests both with press agencies and the press