Silvia Giannelli Email & Phone Number

Ferrara, It

Www.Revesteonline.Com.Br

Management and negotiation of purchases with suppliers of materials and services, development of new partners in order to optimize costs and deadlines in hiring logistics partners throughout the Brazilian territory;Customer service, clarification of technical doubts, products and promotions, monitoring of the billing process, shipping and delivery of orders, in order to ensure the best experience in online shopping;Brand management in the main social media and blog, creation of relevant content and aligned with the profile and consumer needs.Supervision, analysis of variations, creation and adequacy of reports necessary for the correct availability of stock from multiple manufacturers and interface between the e-commerce platform Vtex and external systems;Responsible for cash flow, accounts payable and receivable, release and approval of payments for the entire supply chain.

São Paulo Area, Brazil

Strategic marketing consulting, including brand development, launching and disclosing of a new business in the market. Creation of the company´s website, being responsible for the development of the entire content, logo e communication material such as e-mail marketing, banner, folder, institutional presentation and stationery material.Single point of contact with outside providers for the procurement of images and definition of visual identity for the new company, as well as management of products database seeking web site traffic growth.Application of CRM concepts for the definition of communication criteria for each customer database and issuing of direct mail looking for more efficiency, even as analysis of the best cost-effective return on investment in direct marketing campaigns.Brand exhibition in the sector´s major international fair for promoting the new business, management of providers, creation and production of communication material, including an initiative of returning part of sales to institutions in the third sector, through a raffle prize.

São Paulo Area, Brazil

Marketing leader of a medium size multinational company in the esthetics sector, being responsible for the elaboration of the strategy for the correct brand positioning, development of institutional and promotional campaigns, as well as planning and improvement of the return on investment in off and on line media and searching sites. Implementation of Customer Relationship Marketing (CRM) concept for the current and prospection of customer’s data base, focusing on more efficient communication to the diverse clusters of consumers. This segmentation was fundamental to improve the success of campaigns for distinguished public. Brand insertion in the main social network (Orkut, Facebook, Twitter), reaching above expected results regarding internet surfer followers, besides the creation of a blog aligned to the brand concepts, providing updated and relevant content for its target public. Implementation of two new sales channels which were pioneer in such segment, aiming to offer more facilities in different points of contact with the consumers: e-commerce and telemarketing (active and passive), through the Customer Service area. After six months those two channels represented 10% in the total companies’ sales volume. Prospection of suppliers for new machines and esthetic equipment, travelling abroad in order to amplify the current companies´ field scope, aiming not only the cost reduction to serve but also the offering of exclusive and innovated products for its customer data base.

São Paulo Area, Brazil

Head of the sales planning and customer service areas of the leading company in the esthetic sector, being the main person responsible for the analysis of the entire Brazilian branch results, with high levels of influence on the decision making process for the outside investors council.Development and implementation of management reports for the sales, operations and marketing areas, key performance indicators (KPI´s) and sales target volume planning by store, as well as creation of action plans for the market share growth. Implementation of the Customer Service department, interactivity standardization through different communication channels with customers, elaboration and application of customer’s satisfaction surveys. Improvement and standardization of pricing and discount policies, implementing commercial strategies focusing on the aggressive sales volume growth, reaching above expected profitability in record time. Training for operation teams regarding negotiation techniques and excellence on customer service, reaching high satisfaction levels with the rendered service. Initiative for the sales force integration in order to develop the effective action plans for each business unit.

São Paulo Area, Brazil

Leader of the sales information area, responsible for consolidating market information, sales, consumer research, and competitive intelligence to influence strategic decisions and tactics adopted in the sales regions. Construction and analysis of the key sales indicators with field and sales information teams. Ample knowledge of information systems, regionally related, establishing standard performance indicators as well as the process and maintenance of information systems.Technical development of direct reports related to skills addressing the business needs. Implementation of development plans and identifying opportunities for the improvement of such plans. Coordination of sales information projects for the regional distributors, obtaining results above the expectations of the sales information flow in the Northern, Northeastern and Central Western regions. In a monthly ranking, among all sales regions, the area under supervision was ranked first, eight consecutive times.

São Paulo Area, Brazil

Supervision of the Trade Marketing Finance Department, in charge of controlling and management funds for trade marketing and sales promotion activities, being responsible for the company´s largest budget. Leadership of several trade marketing projects with multifunctional teams searching for the development and implementation of the new initiatives related to health, baby, personal care and laundry categories. Significant improvement of internal control audit results, reducing the risk of possible fines by 25%. Rapid adaptation to comply with the new Sarbanes-Oxley legislation and development of new tools for an effective control over the accounts, essential for achieving this result. Responsible for the analysis, control, and management of the trade marketing budget, performing quarterly investment projections by category. This process generated excellent results for the fiscal year 2003/2004, generating savings of US$ 2.6 M.Coordination of the project to identify opportunities for improving the management system of investment funds. Implementation of new tools to control expenses and proofs of performance, which helped the sales team on a daily basis, generating savings of US$2.7 M.

São Paulo Area, Brazil

Responsible for managing the tax department for the laundry plant located in São Paulo, which resulted in a restructuring plan and efficiency improvement.Responsible for complying with state and federal tax authorities, leading teams in different plants to ensure fiscal data was correct and updated, avoiding penalties of US$1.3 M.Consulting, training and support for the trade marketing, sales and finance departments for the development of initiatives, ensuring compliance with Brazilian tax legislation, which resulted in loss avoidance of US$ 900 K, total.Responsible for income tax reports and direct tax collection, such as PIS and COFINS. Development of analysis and revision of sales tax calculations, which generated a cash flow benefit of US$ 100 K.Development of tax reports useful for the early detection of inconsistencies posted in the process of calculation and control of taxes withheld such as INSS, IRRF and ISS.

Business Administration, Marketing

Graduação em Administração de Empresas com ênfase em Marketing.

Crm Course Certificate, Marketing

Marketing de Relacionamento

Luxury Business Course Certificate, Marketing

O Negócio do Luxo

High School Certificate, Sciences

Ensino Médio