Silvia Macedonio Email & Phone Number

Roma

Roma

• Creating performance marketing & digital media strategies using a multi-channel approach including data insight, content, digital channels. • Leading a team of 14 young account manager and biddable specialists in order to develop and implement web marketing strategies for our clients (Goals: lead generation, ROAS, traffic, branding)• Ownership for the team achievements of digital campaigns performances• Establish and consolidate relationship with C-level Client referents and… Show more • Creating performance marketing & digital media strategies using a multi-channel approach including data insight, content, digital channels. • Leading a team of 14 young account manager and biddable specialists in order to develop and implement web marketing strategies for our clients (Goals: lead generation, ROAS, traffic, branding)• Ownership for the team achievements of digital campaigns performances• Establish and consolidate relationship with C-level Client referents and identify upselling and cross selling opportunities and improvement areas. • Helping client’s and internal digital teams adopting best practices in data integration, attribution, and innovative digital advertising solutions.• Managing cross-functional projects due to digital advertising as Tracking & Data Analytics, dashboards, creatives.• Support digital strategy for pitches and new business development. Main clients: MetLife, Il Sole 24 ORE, UNICEF Italia, Cofidis, Cassa Depositi e Prestiti, Translated Show less

Roma, Italia

• Developing of digital advertising campaigns (from strategy to set up and ongoing management)• Campaign reporting and communication of results, learning facts and actioning• Ownership of digital campaign performance• Weekly, monthly and quarterly discussions with clients, presenting project updates and innovations, and maintain the relationship with the client's digital team• Growing and leading a team of 5 young account manager and biddable specialists.• Managing… Show more • Developing of digital advertising campaigns (from strategy to set up and ongoing management)• Campaign reporting and communication of results, learning facts and actioning• Ownership of digital campaign performance• Weekly, monthly and quarterly discussions with clients, presenting project updates and innovations, and maintain the relationship with the client's digital team• Growing and leading a team of 5 young account manager and biddable specialists.• Managing cross-functional projects due to digital advertising as Tracking & Data Analytics, dashboards, creatives. Show less

Writing food articles for the web magazine www.cucineditalia.org

Writing food articles for the web and paper magazine

Bologna - Shanghai

• New Business, negotiation and sales• Account and partners management • Account's Business trips organization and management• Company and client's HR recruiting • Represented Nuovo Mondo International at trade exhibitions, events and seminars• Digital marketing and communication management

Fiumicino

• Supported full-life cycle of the Recruitment process for Corporate and line, junior and mid-level roles• Recruited, managed and supervised all the 20 interns in the Company• Collected and prepared the data for the drafting of the Personnel Annual Budget• Monthly reporting to the Development Director • Liaison with Universities, MBA and Master Institution in order to create and develop Partnership• Planned and implemented a ‘Shopping Helper’ (Integration for Chinese and… Show more • Supported full-life cycle of the Recruitment process for Corporate and line, junior and mid-level roles• Recruited, managed and supervised all the 20 interns in the Company• Collected and prepared the data for the drafting of the Personnel Annual Budget• Monthly reporting to the Development Director • Liaison with Universities, MBA and Master Institution in order to create and develop Partnership• Planned and implemented a ‘Shopping Helper’ (Integration for Chinese and Russian speaking people) selection project• Supported communication, translation and translations’ revisal for chinese area and chinese website. Show less

Writing food articles for website www.petitchef.it

Roma, Italia

• Supported full-life cycle of the Recruitment process for Corporate junior and mid-level roles in Italy• Recruited, managed and supervised all the 18 interns in the Company• Supported to manage training courses for all the employees from the planning to the delivery stage• Contributed to manage the headcount data check, reporting to HR Director• Updated organizational chart and policies• Liaison with Universities, MBA and Master Institution in order to create and develop… Show more • Supported full-life cycle of the Recruitment process for Corporate junior and mid-level roles in Italy• Recruited, managed and supervised all the 18 interns in the Company• Supported to manage training courses for all the employees from the planning to the delivery stage• Contributed to manage the headcount data check, reporting to HR Director• Updated organizational chart and policies• Liaison with Universities, MBA and Master Institution in order to create and develop Partnership Show less

Roma, Italia

Front office, administration, invoices, accounts management and appointments, organizing surgery.

Roma, Italia

Sales team assistance, sales conventions organization and management.

Roma, Italia

Opening/closing shop; sales; customer assistance; stocktaking; cashier; employees evaluation.

Roma, Italia

Saleperson

Bachelor'S Degree, Chinese Language And Culture

Master, Master In Human Resources Management And Organization.

Chinese Language, Chinese Language

Graduate In Science