I am dedicated to the prosperous leadership and management of our agency's operations, teams, and ventures. My role encompasses setting the strategic direction of Luau Group in collaboration with our talented management team and ensuring the implementation of long-term business strategies that align with our core objectives. My focus is on fostering a culture of continuous improvement, where cutting-edge software solutions and effective project management practices empower our team to deliver exceptional results for our clients.By integrating software development and project management into our operational backbone, I've ensured that Luau Group stays at the forefront of digital marketing innovations. This holistic approach has enabled us to deliver bespoke marketing solutions that not only meet but exceed our clients' expectations. I take pride in leading a team that is passionate about delivering growth and success for our clients through strategic digital marketing. My commitment to excellence, coupled with a hands-on approach to leadership, has been instrumental in nurturing long-term client relationships and steering Luau Group toward new horizons of success.

In a pioneering role at a startup project aimed at expanding Local Search Optimisation across the UK, Australia, and New Zealand, I led initiatives to empower business owners with the tools to attract new customers through enhanced online visibility. My key contributions and achievements include:1. Strategic Planning: Authored a comprehensive business plan that outlined the sales process, search optimisation workflow, and organisational structure, setting a solid foundation for scalable growth.2. Product Development: Spearheaded the product development process, defining requirements, features, metrics, and milestones to ensure the product met market needs and drove user engagement.3. Financial Management: Designed and introduced three tailored local search packages, enabling customisable solutions for diverse business needs and budget considerations.4. Operational Excellence: Developed Process Maps for major operations and activities, optimising workflow efficiency and resource utilisation.5. Human Resources Management: Oversaw human resources, ensuring optimal team performance through strategic hiring, training, and development.6. Customer Service Leadership: Provided exceptional customer service and support, offering expertise, detailed reporting, and swift responses to ensure client satisfaction and loyalty.7. Quality Assurance: Guaranteed client businesses achieved prominent visibility on Google, enhancing their market presence and customer acquisition.8. Project Management: Ensured effective allocation of projects and workload, maintaining high team productivity and project delivery standards.Through these efforts, I played a pivotal role in establishing the startup as a key player in the local search market, demonstrating a unique blend of strategic vision, operational efficiency, and customer-centric focus.

As a Local Search Manager of the Places department at First Online Solutions, now Fantastic Services I successfully led three key Local Search Engine Optimisation (SEO) projects, significantly enhancing online visibility for approximately 1,000 businesses managed and owned by First Online Solutions, 350 locations within the travel industry across Europe, Middle East, Africa, and Asia, and 200 small, primarily brick-and-mortar businesses in UK, Australia & New Zealand. Key Achievements:1. Orchestrated comprehensive local search campaigns, demonstrating full responsibility from conception to execution.2. Directed a talented team of 30 local search experts, fostering a collaborative and high-performing environment.3. Strategically planned and allocated team targets and projects, ensuring optimal workload distribution and project delivery.4. Enhanced client relations through effective communication, direct reporting, and handling inquiries, while providing valuable training on Local Search and Google My Business, now Google Business Profile. 5. Established and maintained robust business relationships with major corporate clients, contributing to long-term partnerships.6. Played a pivotal role in the recruitment process and led comprehensive 3/4 weeks training programs for new employees, covering crucial aspects of local SEO, Google Business Profile management, and citation building across over 1,000 directories worldwide.7. Contributed to the development of a bespoke software program for managing business locations, streamlining operations and enhancing efficiency.8. Developed and implemented Local Search Tests for recruiting, training, and evaluating team members, ensuring high standards of knowledge and performance within the department.This role underscored my ability to lead large-scale projects and teams, drive strategic SEO initiatives, and build meaningful client relationships, setting a foundation for continued business growth and online success.

In my first professional role, I was tasked with managing successful Local Search Engine Optimisation (SEO) campaigns for approximately 500 small businesses across the United States. This position laid the groundwork for my expertise in digital marketing and SEO, providing a comprehensive foundation in online visibility and marketing strategies.Key Contributions:1. Google Business Profile Management: Spearheaded the creation, verification, and optimisation of business profiles across major search engines, including Google, Yahoo, and Bing, ensuring accurate and impactful online presence.2. Google Business Profile (GBP) Expertise: Delivered full support for Google Business Profile, encompassing maintenance, optimisation, and swift resolution of any issues, significantly enhancing local search visibility.3. Broad Platform Proficiency: Established and maintained business profiles on various platforms like Yelp, SuperPages, and YellowPages, broadening online reach and customer access.4. Citation Building: Executed citation building across more than 300 additional US local business directories, improving local SEO and strengthening the online footprint of each business.5. Visibility and Ranking Improvement: Employed strategic SEO practices to boost business visibility and rankings across Google, Yahoo, and Bing, driving increased organic traffic and customer engagement.6. Analytics and Support: Conducted keyword and position checking, benchmarking performance, and providing insightful customer support via mail and phone, enhancing client satisfaction and retention.7. Marketing Strategy Management: Managed and strategised ongoing business promotions and marketing campaigns, aligning efforts with overall business goals to foster growth and visibility.This role not only honed my skills in local SEO and digital marketing but also instilled a deep understanding of the critical impact of online presence on small business success.