Silvia Martinez Email & Phone Number

Bogotá D.C., Colombia

Led the strategy for the growth of Hair Color brands in the Consumer Packaged Goods area. Leader of the L’Oréal Paris and Garnier brands.• Planned and implemented the media strategy of three global leading brands. • Developed a detailed strategy for three high revenue generating brands including budget, product assortment, and distribution channels, resulting in an excellent increase in market share. • Conducted data analysis for the brands using Nielsen, Scantrack, and other databases.• Efficiently conducted budget and unit estimation for new product launches.• Fostered and maintained excellent working relationships with the Trade Marketing, Sales, Finance, and Supply Chain teams.

Bogotá D.C., Colombia

Developed and supported the execution of the Hair Care brand strategy in the CPG area. Managed Elvive hair line, brand No.1 in turnover for L’Oréal Colombia. • Launched the No.3 franchise in the market for the brand. Defined the appropriate Integrated Marketing Communication (IMC) plan and the Above-the-Line (ATL) strategy for an effective adaption to the local market.

Bogotá D.C., Colombia

Collaborated with the Product Manager on the execution of the Hair Care brand strategy in the CPG area. • Solely responsible for the ATL, BTL, Media Plan, and Nielsen reports for the brand from Jan. 2014 – July 2014, with successful implementation of all initiatives.• Led a project with the Finance team which improved the planning and monitoring of budgets for consistency across all teams. • Responsible for the planning with the Trade Marketing team of the Point of Sale strategy with excellent results in market share.

Bogotá D.C., Colombia

Created weekly update sell out reports for multiple brands in CPG, which helped develop the action plans of L’Oréal Paris, Garnier, and Maybelline brands.• Created databases for six clients resulting in better forecasting and execution for the sales and marketing plans.

Bogotá D.C. Area, Colombia

Developed special projects in marketing, brand image, and team training to expand and improve the business.

Mannheim Area, Germany

Performed telephone interviews in Germany for the “Children of Immigrants Longitudinal Survey” which was administered in four European Countries.

Bogotá D.C. Area, Colombia

Conducted research and analysis and presented a benchmark study of the web pages of international trade companies doing business in Colombia for this consulting firm specializing in international business.

Bogotá D.C. Area, Colombia

Supported the Professor for the class “History of the business development in Colombia;” assisted with grading, class preparation, guidance to students.

Mba, Business Administration And Management, General

Full-time program with four integrated themes — Innovation, Value, Environments, and Leadership — and three field-based trips that examine.

Bachelor In Business Administration

Exchange Program

Aug.2010-Dec.2010