Silvia Pierson Email & Phone Number

New York, New York, United States

Maritime City, Dubai, United Arab Emirates

Head of Invest Sao Paulo Middle East Office. Invest Sao Paulo is the investment attraction and export promotion agency of Sao Paulo (Brasil). Responsibilities include:Manage the Middle East strategy for Invest Sao Paulo and selected trade organizations and companies supported by the State.Development and implementation of government relations strategy.Development and implementation of trade strategy and promotion.Development and implementation of brand strategy and promotion.Investment attraction.Export promotion.Assistance to potential investors.Assistance to companies looking to export, increase exports and look for investors in the Middle East.Development of relationships with partners, clients, and stakeholders.Organization of trade missions and events to promote Sao Paulo State, organizations and companies, in the Middle East and Brazil.

Miami/Fort Lauderdale Area

No one knows freight forwarding and logistics like SOS Global Express. After all, we've been at it for nearly three decades. Clients in film, television, music, aviation, events, sports, and other industries trust us to handle all aspects of time sensitive freight movements requiring very tight control. And we have the experience and resources to deliver, whether Point A and Point B are a few dozen miles or an ocean apart. SOS is headquartered in New Bern, NC, with offices in the United States (10 locations) and Europe (London, Hamburg, and Moscow). Our worldwide team includes 200+ logistics specialists and sales professionals who are ready to meet your needs 24/7/365.

Miami/Fort Lauderdale Area

Responsible for developing and implementing the expansion of Apex-Brasil abroad, directing strategy and operations for all ten foreign offices in the U.S., Colombia, Cuba, Russia, Angola, Belgium, China and the United Arab Emirates. Developed, together with the international offices, strategies to increase Brazilian exports and attract foreign investments into Brazil, market strategies for Brazilian companies entering those markets or looking to attract foreign investment, sourcing opportunities for local businesses looking for new suppliers, and marketing programs with foreign retailers, wholesalers, and distributors.• Reorganized non-performing teams, establishing clear values and goals and increasing productivity.• Dramatically increased compliance in all foreign offices.• Introduced evaluations based on results, focusing on creating business opportunities for our clients.

Miami/Fort Lauderdale Area

Implemented and directed all operations for the American non-profit company in the U.S., Canada, Mexico and the Caribbean, including all sports sponsorship programs. Coordinated all the support provided to Brazilian companies such as market strategy, logistics, certifications, and distributor, broker, and importer identification, helping companies, from small businesses to large corporations, to develop their business plans. Followed global trade negotiations.• Developed and implemented Apex-Brasil’s sports sponsorships in the U.S., such as IndyCar, PBR (Professional Bull Riders), golf, beach tennis, etc.• Established marketing programs with U.S. retailers such as H.E.B. (Central Market), Publix and Macy’s.• Created new and innovative services, generating new sources of income for the organization.• Build a high-performance team that became the standard for all foreign offices.

Washington D.C. Metro Area

Former Brazil Information Center. Developed and implemented strategic plans to increase membership in the organization. Developed market research projects and organized trade promotion activities for BIC members. Established grant seeking projects to fund the BIC’s new programs. Organized trade delegations to Brazil that included members of the U.S. Congress, Congressional Research Service and large U.S. retailers.• Created and directed the “commercial department” tailored to Brazilian companies and trade associations interested in the North American market.• Developed a successful plan to retain commercial members. • Organized more than thirty events, including the Brazil on the Hill seminar series, at the U.S. Capitol.

Florianópolis Area, Brazil

Managed several trade promotion and commercial intelligence programs, including United Nations Trade Point, U.S. Commercial Service’s Brazil Desk, and European Union’s Eurocentro. Coordinated the state’s participation in international trade fairs and missions in Germany, Italy, U.S., and Argentina. Developed export promotion projects including the creation of an export consortium for small exporters. Coordinated more than 100 market researches and analysis, developing global market strategies, providing business assistance in the fields of commercial and industrial partnerships. Created partnerships with several foreign trade organizations in Europe, U.S., and Latin America. Managed a team of seven employees.

Certificate, International Marketing

Bachelor Of Business Administration (B.B.A.), International Business/Trade/Commerce