Silvia Plazas Email and Phone Number

As the sole marketing lead at Omnira Software, I have driven the strategic direction and execution of all marketing initiatives, enhancing brand visibility and growth for our key products—MOSAIC, VERDAZO, and Omnira Asset Planner. Over the last two years, I have successfully delivered integrated marketing campaigns, directed our participation in key industry events, and crafted targeted content that has expanded Omnira’s footprint in the oil and gas sector across North America and globally.𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 & 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Developed and implemented tailored marketing strategies that significantly increased brand awareness and contributed to sales pipeline growth.𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Executed multi-channel marketing campaigns that raised product visibility and engagement, aligning closely with both sales and product teams.𝗘𝘃𝗲𝗻𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Led Omnira’s presence at major industry events and trade shows, building key relationships and enhancing our industry standing.𝗗𝗶𝗴𝗶𝘁𝗮𝗹 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Created and managed a comprehensive digital marketing strategy, including social media, email, and content, driving lead generation and boosting customer engagement.𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Collaborated with sales, product, and development teams to ensure a unified approach to product positioning and market messaging.𝗖𝗼𝗿𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀:- Strategic Marketing & Planning- Campaign Development & Execution- Product Marketing & Promotion- Event Planning & Industry Networking- Digital Marketing & Content Creation- Cross-Functional Leadership- Data-Driven Marketing Insights

We craft fresh, creative, custom-made responsive websites, brand identity, digital marketing, and social media for small businesses, entrepreneurs, and nonprofits. We believe everyone can have a professional internet presence no matter the budget or size of his or her organization or business. We plan our clients' online presence with a boutique-style service and highly personalized attention to help them to succeed.

Optimized and enhanced the company’s website by creating new tabs and improving the user experience (UI/UX) to strengthen the conversion funnel. Spearheaded initiatives to elevate company branding, driving greater audience engagement and communication.Key Responsibilities: - Developed and implemented comprehensive Content Marketing and Social Media strategies aligned with the marketing plan. - Designed and launched landing pages, email marketing campaigns, webinars, technical presentations, newsletters, event materials, blog posts, case studies, and brochures to support lead generation and sales. - Executed on-page and technical SEO optimizations using industry best practices to improve organic search rankings and website performance. - Collaborated with the sales team to create inbound marketing campaigns, utilizing SEO, SMO, SEM, and display advertising to attract qualified leads. - Tracked and analyzed campaign performance through detailed reporting and dashboards, providing actionable insights and recommendations for improvement. - Managed and updated the company’s CRM (HubSpot) to monitor leads generated through webinars and conferences, ensuring proper follow-up and nurturing. - Continuously assessed the company’s marketing strategy, identifying new opportunities to engage existing customers and attract new prospects. These efforts resulted in a more effective online presence, improved lead generation, and stronger alignment between marketing and sales teams.

In this role, I led the strategic planning and execution of communications, marketing, and fund development initiatives to enhance brand visibility, strengthen community relationships, and support the Centre’s mission. I worked closely with internal teams and external stakeholders to craft and deliver effective messaging across digital and traditional channels, while driving fundraising efforts.Key Responsibilities & AchievementsDeveloped and implemented comprehensive marketing strategies, incorporating email, social media, and content marketing, to engage target audiences and grow community involvement.Managed all social media accounts, creating and curating content to boost engagement and expand reach.Led fund development campaigns, fostering donor relationships and organizing successful fundraising events.Oversaw internal and external communications to ensure consistency in messaging and alignment with organizational goals.Utilized Google Analytics to track campaign performance and provide insights for continuous improvement.Coordinated events, including retreats and community activities, ensuring smooth execution and participant satisfaction.Led brand development initiatives to enhance the Centre's visibility and reputation within the community.Worked collaboratively with teams, fostering a culture of teamwork and strategic thinking to meet organizational objectives.Key Skills:Strategic Planning | Email & Social Media Marketing | Fund Development | Relationship Building | Google Analytics | Brand Development | Communications Strategy | Event Coordination | Digital Marketing | Internal & External Communications | Team Leadership | Problem Solving | Community Engagement | Web Content WritingThis position allowed me to blend my expertise in communications, marketing, and fundraising to support the Centre’s mission while building lasting relationships within the community.

Marketing & Business Development CoordinatorIdea Lab Kids Calgary- Collaborating with the management to develop business plan.- Implementing plans towards strategic marketing of company’s services.- Identify potential leads towards placing the company on a profit-making organization, following the franchise’s guidelines.- Arranging business development meetings with prospective clients.- Preparing sales presentations, proposals and pitches.- Coaching entry level staff into valuable salespeople.- Developing partnerships with other local organization in the education field.- Conduct research on clients/prospective clients and industry trends to develop knowledge of our clients, their industries and their needs.- Manage issues like print and digital materials for advertisement and website contents.- Edit and update company’s materials focusing on business development, including website, email marketing, social media and other deliverables.- Developed, implemented and managed the social media strategy, based on the franchise’s head office guidelines.- Coordinating the company’s strategic meetings.- Developing relationships with local influencers and media.- Implementing customer relationship management (HubSpot) software to align marketing and sales goals.

- Developed, implemented and managed the social media strategy.- Researched on benchmark trends and audience preferences.- Designed, managed and implemented social media content and strategy aligned with business goals.- Defined the most important social media KPIs.- Monitored SEO and web traffic metrics.- Communicated with followers, responded to queries in a timely manner and monitored customer reviews.- Overseed social media accounts' design and branding alignment. - Implemented new features to develop brand awareness, like promotions and competitions.- Managed a budget for promoting social media posts and pay-per-click (PPC) advertising.- Managed email marketing campaigns.

- Generate strategies and manage social media accounts with emphasis in LinkedIn.- Creating the Social Media Calendar and managing content creation, edition and publication. - Developed and implemented promotional activities, events, marketing plans and strategies.- Build brand awareness keeping consistency in all external and internal communication assets.

- Web Design and Blog writing (Spanish) for a Professional Reinvention Nonprofit.- Social media content creation as requested.

Supreme Tribunal of Justice, Constitutional Chamber, Judicial Commission

Supreme Tribunal of Justice, Plenary, Judicial Commission

Institutional Commission for the Evaluation of the New Criminal Procedure

Commission for the Implementation of the Organic Code of Criminal Procedure